open the funnel for maximum conversion and lead generation - power up direct & digital marketing...
DESCRIPTION
Power Up Direct & Digital Marketing Workshop in Lisbon presentation about lead generation and building the funnelOrganized by http://www.markedu.comTRANSCRIPT
Michael Leander
Lisbon, 10-11-11
More information here www.michaelleander.com | www.michaelleander.me
Open the funnel for maximum conversion and
lead generation
Worth remembering
• OTS (Opportunity to See) is still important
What is the cost of interaction? Strongest Good Highly
variable Low value Hard to
measure
Email Marketing
Search engine optimization
Pay per click
Social media networks
Public relations
Direct mail
Online advertising
Failure is a big part of your success ! • Experiment with
different concepts
• Test, test, test
• Be prepared to explore new, surprising ways to become successful
• Create a corporate / agency culture for testing
Attract your audience
What do you want to achieve?
7
Attract 20.000 newsletter subscribers
Get 50000 people to talk about my product
Customer fan club
Sell for € 1 mill by Friday
Have 100.000 ppl. watch my video
Landing page #1 Landing page #2
Which page generated most registrations?
275 conversions 110 conversions
The journey starts off site – make it effective
Banner
The same goes for the copy in your social media messages
About EADIM in London here http://www.eadim.com/eadim2011/?ap_id=leander
In your market, which percentage of prospects are buying now?
3% are buying now
6-7% are open to the idea
30% are not thinking about it
30% don’t think they are interested
30% are sure they are not interested
Build relationships bearing the funnel in mind
• Align the buying process with
your sales process
• What is the Most Wanted
Response you want from visitors?
• Be detailed to ensure that all
steps in the funnel are optimized
The conversion funnel for all your activities
Really new ways: Will this influence? http://archive.perhansson.com/nokia/greatpockets/
Working with the funnel
When you feel how depressingly slowly you climb,
it's well to remember that
Things Take Time and often 3-5 times longer than
expected
Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: [email protected]
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