opencart google adwords conversion tracking - huntbee.com · gives you an option in admin system...

13
OPENCART GOOGLE ADWORDS CONVERSION TRACKING www.huntbee.com Priyabrata Ghorai

Upload: phamngoc

Post on 28-Apr-2019

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

OPENCART GOOGLE ADWORDS

CONVERSION TRACKING www.huntbee.com

Priyabrata Ghorai

Page 2: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

1

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

OpenCart Google Adwords Conversion Tracking – User Guide This documentation is made with reference to OpenCart 2.x.x.x version. However the same

procedure is applicable to OpenCart 1.5.x.x versions.

Extension Name Product Stock Notification

Extension Version 1.1

Developer Priyabrata Ghorai (PRIYO)

Technology Used PHP, HTML

Platform OpenCart

Developer Store HuntBee OpenCart Services

Developer Website http://www.huntbee.com

Marketplace HuntBee Store, OpenCart Extension Marketplace

Page 3: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

2

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

Contents About the Extension................................................................................................................................ 3

How it works ........................................................................................................................................... 4

Requirements .......................................................................................................................................... 4

Installation .............................................................................................................................................. 4

Uninstall .................................................................................................................................................. 4

Google AdWords Conversion Setup ........................................................................................................ 6

Sale Conversion Setup ........................................................................................................................ 6

Sign-up Conversion Setup ................................................................................................................... 9

Troubleshooting & Support .................................................................................................................. 12

Page 4: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

3

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

About the Extension When you have a google AdWords setup, Even if your ads get lots of clicks, you're probably missing

out on ways to improve your campaigns if you don't know which of those clicks lead to valuable

customer activity. Google conversion tracking helps you see which keywords, ads, ad groups, and

campaigns are driving the customer actions you care about across all of your AdWords accounts.

This add-on extension does the following

1. Gives you an option in admin system setting page to place conversion code for Sign-up

lead conversions

2. Gives you an option in admin system setting page to place conversion code for Sales lead

conversions

Page 5: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

4

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

How it works 1. Get conversion code from your google Adwords account

2. Place the code in the appropriate field in Admin System Setting > Adwords Conversion

Tab

3. You are done. The sign-up conversion code gets detected once there is a new account is

created by a customer and Sales conversion code gets detected once a sale happen.

4. Please note, conversion are tracked by google whenever there is a conversion (sale

conversion or signup conversion) happened via clicking you google ad.

5. To check the conversion code working, install Google Tag Assistant add-on on google

chrome, enable the google tag assistant extension; and you can create a dummy account

via register page to see if the sign-up conversion code is enabled; make a dummy

purchase to see if the sale conversion code is enabled.

Requirements 1. OpenCart 2.x or OpenCart 1.5.x.x (Check the compatibility in the website description)

2. VQMOD for OpenCart (Latest Version)

Installation 1. Extract the contents from downloaded zip file. It contains 2 folders inside it

If you have installed OpenCart 1.5.x.x, use the folder opencart1.5.x.x

If you have installed OpenCart 2.x.x.x, use the folder opencart2.x.x.x

2. You will find an upload folder inside the folder opencart1.5.x.x or opencart2.x.x.x

3. Drag and drop everything inside upload folder to your web root directory where your

OpenCart is installed such that folder vqmod merges with the existing folder in the web

directory. This module doesn’t overwrite any OpenCart core files.

4. After uploading the files, login to your OpenCart admin page

5. Go to Menu: System > Settings. Edit default store and go to Adwords Conversion Tab.

6. Place your google Adwords conversion code received from google in the appropriate fields.

7. Click on Save once done.

Uninstall 1. Access your web directory (via filezilla / cpanel). Remove/Disable the vqmod xml files related

to this extension from folder vqmod/xml/

Page 6: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

5

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

2. Once the vqmod file is removed or disabled, the extension will have no effect on your store

or admin.

Page 7: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

6

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

Google AdWords Conversion Setup

Sale Conversion Setup 1. Login to your google AdWords account

2. Go to Tools > Conversions

3. Click on Add Conversion

4. Select Website

5. Pick a reference name to identify your conversion code

Page 8: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

7

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

6. Select your default or primary currency and Assign Value 0

7. Click Save & Continue

Page 9: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

8

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

8. Copy the code and paste it in your store Admin : Menu : System > Settings : Edit Default

Store > Adwords Conversion tab : Google Adwords Sale Conversion Code

9. Click on Save

Page 10: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

9

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

Sign-up Conversion Setup 1. Login to your google AdWords account

2. Go to Tools > Conversions

3. Click on Add Conversion

4. Select Website

5. Pick a reference name to identify your conversion code

Page 11: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

10

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

6. Click Save & Continue

7. Copy the code and paste it in your store Admin : Menu : System > Settings : Edit Default

Store > Adwords Conversion tab : Google Adwords Sign-up Conversion Code

Page 12: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

11

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

8. Click on Save

Page 13: OpenCart Google Adwords COnversion Tracking - Huntbee.com · Gives you an option in admin system setting page to place ... OpenCart is installed such that folder vqmod ... OPENCART

12

OPENCART GOOGLE ADWORDS CONVERSION TRACKING | www.huntbee.com

Troubleshooting & Support 1. This extension works on VQMOD and therefore VQMOD needs to be enabled in your

website.

2. Check if google can detect the conversion code using Google Tag assistant add-on extension

for chrome browser.

3. The sale conversion code appears on the checkout/success page.

a. Install Google Tag Assistant

b. Go to your store home page

c. Enable Google Tag Assistant

d. Make a dummy purchase

e. View the result in Google Tag Assistant when you are in Checkout/Success page. If

code properly appears google tag assistant will find it.

4. The sign-up conversion code appears on the account/success page.

a. Install Google Tag Assistant

b. Go to your store account register page

c. Enable Google Tag Assistant

d. Create a dummy account

e. View the result in Google Tag Assistant when you are in Checkout/Success page. If

code properly appears google tag assistant will find it.

5. Please submit a support ticket in http://www.huntbee.com if you need any help

6. More information on checking conversion tag are available at

https://support.google.com/adwords/answer/1722021?hl=en

Issue: Missing CDATA comments If your website uses any page caching extension/module or any module that can output minified

HTML, then you will be facing this issue. This issue is not from this extension and the only to solve

this issue is by disabling minify HTML output from your page caching extension/module. If you are

not sure about how to do that, you need to contact the developer/provider of page caching

extension.

For Journal2 Template users:

If you are using Journal2 template Page cache, then you can disable minify HTML from Journal

Dashboard > Settings > System & Performance > Set minify HTML to OFF. Save > Clear Page Cache >

Refresh your website > Check the conversion tag as mentioned above.