opening keynote - amber lewis sponsored by chairish
TRANSCRIPT
design-bloggers-conference.com 1
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HI….
MY NAME IS AMBER LEWIS
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17%
17%
17%
25%
25%
// WIFE TO MY HUSBANDAND BUSINESS PARTER MIKE
// MAMA TO MY BEAUTIFULDAUGHTER GWYNETH
// OWNER AND PRINCIPAL DESIGN
OF AMBER INTERIORS INC.
// OWNER OF BRICK AND MORTAR
& E-COMMERCE STORE “SHOPPE”
// AUTHOR OF THE BLOG“AMBER INTERIORS”
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+ What started as a blog to share my homerenovations and DIY projects in 2010, has turned into a Internationally recognized Interior Design firm
+ Brick & Mortar/E-Commerce store known asSHOPPE.
+ 450K followers on Instagram, Pinterest, Twitter, and Facebook.
+ AND A blogger audience of 1.8 million views W O R L D W I D E .
……..and a dream career even I
could not have ever
predicted would happen
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“SO HOW DO I…FIT INTO THE BLOG WORLD?”
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WHO IS YOUR AUDIENCEWHAT IS YOUR MESSAGE
THE BASICS…
WHERE ARE YOU GOING WITH YOUR MESSAGEWHY WILL YOU STAND OUTWHEN WILL YOUR TIME COME
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WHO….
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“I FOUND THE FUNNEST PART OF THE BLOG WAS ENGAGING WITH THE SMALL COMMUNITY OF FELLOW BLOGGERS AND READERS WHO THOUGHT WHAT I WAS DOING WAS COOL, AND INTERESTING ENOUGH TO COME BACK….THE MORE I POSTED, THE LARGER MY READERSHIP AND FOLLOWERS GREW”
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Have a deep rooted love for whatyou are doing, and the content willshine through…
BE TRANSPARENT. BE RELATABLE.
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#AmbularInteriorsAintGotNothinOnMe
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WHAT….
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WHERE….
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“I have always been 100% me…even ifthat meant saying things people didn'tlike, or being crass. I havenever shied away from a cuss word, or a sarcastic crack…and that was who I chose to be to my audience. No sugar coating, just me”
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“ALL OF THIS TOOK A TON OF HARD WORK AND PERSISTENCE” 17
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WHY….
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“I think what set me apart from other designers and bloggers at the time, was my knack for combining pattern and color. I wasn’t afraid to mix and match, which made my look standout of the crowd.”
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WHEN…..
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“THERE WILL ALWAYS BE SOMEONE WITH BIGGER NUMBERS THAN YOU, OR MORE CLIENTS, OR MOREFOLLOWERS, OR BETTER HAIR…BUT ONLY YOU CAN CONTROL HOW THAT MAKES YOU FEEL LIKE. BEST ADVICE LEARN TO LET IT GO!!”
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Let’s recap…
BE TRANSPARENT & DON’T TAKE YOURSELF TO SERIOUSLY
DO WHAT YOU LOVE AND THEY WILL LOVE WHAT YOU DO
BE CRAZY ENOUGH TO THINK YOU CAN AND YOU WILL
DON’T COMPARE YOUR START TO SOMEONES MIDDLE
KNOW YOUR AUDIENCE & ENGAGE THEM