Opening slide 1

Opening slide 2

Food Quality and Safety: RFID Traceability in the Supply

Chain

Hawaii Department of Agriculture Statewide RFID Agricultural Traceability

and Food Safety Project

The Pilot Project

BioterrorismFood Quality Protection ActCounterfeitingMade in HawaiiPoisonsFoot & Mouth diseasePesticidesE-Coli Salmonella ListeriaChemical Hazards & ResiduesDioxinPhysical ContainmentGMOBird Flu

Why Food Quality and Safety?

FarmFork Gulp!

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What Do You Know AboutYour Food Supply Chain?

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FarmFork Gulp!

Temp Sensor

Temp Sensor

Temp Sensor

Temp Sensor

Temp Sensor

Humidity Sensor

Humidity Sensor

Humidity Sensor

Humidity Sensor

Bio Sensor

Bio Sensor

Bio Sensor

Bio Sensor

Traceability System (RFID, Manual, Bar Code, Label Numbers)

Measurement, feedback, reaction

RFID Backbone

Objective 1Provide Seal of Quality and fresh produce buyers with the assurance that the product they buy is directly traceable to the Hawaiian farm or processor specified by contract.Objective 2Assure that Hawaii’s farmers are supported through supply chain efficiency, accountability and security as a key competitive marketing strategy.Objective 3Introduce Hawaii’s producer, processor, distributor and shipping supply chain players to high technology tagging and tracing capabilities using passive radio frequency identification devices (RFID).Objective 4Provide the state’s farmers with a unifying, easy to use and cost effective means of collecting and preserving quality and safety data.Objective 5Reduce the financial and health exposure to retailers, farmers and the buying public in the event of a product recall.

What if you had a tracking map?

Apply someTechnology!And anyonecan use it.

Matson Lines

SFOFred’s Freight

Kelson GroceryOrcas IslandWashington

Big Island Cattle, Co.

What? ThisGreat steakCame from Hawaii!!!

Matson Lines

SFOFred’s Freight

Kelson GroceryOrcas IslandWashington

Big Island Cattle, Co.What Happened???

What? ThisRotten steakCame from Hawaii!!! UGH!!

Traceback

Feedback!

Target Implementation Activities• Phase I: Pilot RFID Test (EDAH Funded)

A. 4-6 month pilot test of a “hands off” systemat volume production (RFID/SENSOR)

B. Implement RFID Lab

• Phase II: Expansion to include more farms, other agricultural products and a sustainability study

• Phase III: Full Implementation including experimentation with closed-loop technology

Hawaii's RFID Food Traceability Pilot Test Participants

The Farms DistributionCenter

RFIDTechnology Retail

Markets

PublicSector

Support

PrivateSector

Support

The Supply Chain

Sugarland(Waikele)

Maui PineappleFoods

Nalo Farms(Temp)

HamakuaMushrooms

OptionalAdd-On

ArmstrongProduce

FoodlandStores

Oahu(19 Stores)

Kauai(2 Stores)

Maui(5 Stores)

Hawaii(4 Stores)

MotorolaSymbol

Technologies Hardware

RFID PackagingWeyerhaeuserCorrugated

Printed Electronics

Globe RangerSystem Software

Software

LowryComputerProducts

SystemIntegration

Hawaii StateDepartment

of Health

Hawaii StateDepartment

of Agriculture

Harvest AtField GPS/RFID ReadBin/Pallet Tag Pack

Case Tag Hand Held Read Ship

Farm Level Track

DistributionCenterPortal ReadCooler In

Portal ReadCooler OutPortal Read

Ship Hand Held Read

Distribution Center Track (or $14,500/Door)

Portal atReceiving

Retail Outlet TrackCooler In Read Move to Floor

Portal ReadCase to Crusher

(Portal)

(X 3) or $10,500/Farm

(X 2 or 3 or $18,500/Store)

21 Read Points = 21 Software licenses + 21 Pieces of Equipment

Figure $52,000 in software and $84,000 in hardware then add installation,Integration, documentation, training, tags, etc.

Installation Solution 1: Normal Flow

Demo

Tag at Farm & Ship(No Readers/Low Cost)

Distribution Center(Complete Coverage)

Retail & Restaurants (Hand Held Readers @ $4,000 Hardware +$2500 Software)

Portals toCooler In

Handhelds toCooler Out

$56,000 in Hardware$35,000 in Software+++++++++

Installation Solution 2: Distribution Center Focus

Trucks

Receiving

1

5

4

3

2

Portals

Cooler1

Cooler4

Cooler3

Cooler2

10

9

8

7

6

Shipping

The Dashboard

Product Movement and Sensor Status

Ready to Ship In Transit Distribution Center Retail Outlet

Tag # 11115

Tag # 11114

Tag # 11121

Tag # 11125

Tag # 11126

Tag # 11124

Tag # 11123

Tag # 11122

Tag # 11119

Tag # 11118

Tag # 11120 Tag # 11116

Tag # 11117

Lot exceeded temperaturelimits set by producer

Lot exceeded timelimits set for freshness

LotNumberPO

Number4598045981

45982

45983

45984

1173111731

11732

11732

11733

LotNumber

45980

45981

45982

TagNumber

11123111241112511126

111221112111120

111191111811117111161111511114

Status Visibility Through

Flexibility and Scalability to Meet Many Needs

• Option 1: Farm ID numbers assigned and added to every label (Internet) (low risk, cheap, but weak in traceability).

• Option 2: Data manually entered at each transition point(Internet) (medium risk, cost to input, medium strength

in traceability- slow).

• Option 3: RFID/Bar Code/GPS/Sensor Technologies(Internet (high risk, expensive, strongest and fastestw/system) in traceability, closed-loop potential).

MarketabilityAnd the Relationship Between

Quality and Sales

Poor Quality = Poor SalesGood Quality = Good Sales

Excellent Quality = Excellent Sales

HDOA Food Safety System

Food Safety Specialists Inspection Qualification Certification

Process & Supply Chain Controls Track & Trace Control Isolate Separate Recall

Laboratory AnalysisAnalysis

Test Report

Sensor Development Find Measure Gauge

Alert

Four Critical Components for Controlling Food Safety

1

43

2

Future Sensor Technologies• Smart Sensor networks (motes) that can identify e-

coli by scanning produce in process

• The detection of the e-coli “signature” causes the mote network to signal the RFID trace system

• The RFID system issues a “stop, trace and recall” alert.

Intel, UC Berkeley, Wayne State University and others.

Water Soil Produce

FARM USHI9Y4Pesticides and

ChemicalFertilizers

MicrobialUnknowns

Samples

Lab AnalysisPrimary RiskAssessment (1)

Site Visit RiskAssessment

Food SafetyCertification (3)

QAD StateInspectors

State HostedSystem (5)

System Reports

DistributionCenter

Restaurant

Retailer

Public ID# AccessUSHI9Y4

Food Supply Chain Traceability System (2)

Real-Time Biosensors & Temp/Hum Sensors (4)

Hawaii State Food SafetyCertification Requirements

1. Must Pass Risk Assessment2. Must participate in traceability3. Must Pass Food Safety Certification4. Sensor Technology add ons5. Must join State Hosted System

VBA MarketingCapabilities

Value Based Advertising

General System Timeline

Build the backbone

Current Funding Status• $450,000 from the Economic Development

Alliance of Hawaii (EDAH) – Awarded through the Hawaii Farm Bureau Federation. Funding should continue for at least 3 years ($1.35M).

• $50 K (Equipment Only – Year One) FSMIP

• DOA Software Devel/Maint: $500,000• Integration Studies and Services: $1.5M• Hardware, wireless, readers: $500,000• Marketing/Sustainability Studies: $200,000• BioSensor Development: $2,000,000• Tags: $300,000• Misc: $150,000

Estimated 3 Year Funding Requirements

Thank You