openingspresentatie bart gotte
DESCRIPTION
Openingspresentatie Bart GotteTRANSCRIPT
![Page 1: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/1.jpg)
State-of-the-Art Marketing 2012
Becoming a Master Decision Maker
Bart Götte | Founder FutureFlock* @bartgotte
![Page 2: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/2.jpg)
The Data Driven Society
Ah Information, Oh Information…
Financial Balance Sheet, Income Statement, Cash Flow
Operations Business Intelligence
Customers Customer Relation Management Markets Market Research
Earth Big Data
![Page 3: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/3.jpg)
Accountability & Insights
A Solid Symbiotic Relationship
![Page 4: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/4.jpg)
Relevance
Context
Bias
Cause-Effect
Sustainability
Managers’ key competences for judgement
Critical Thinking & Interpretation
![Page 5: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/5.jpg)
Managers’ key competences for judgement
Critical Thinking & Interpretation
1 2 3 4 5 6 7 8 9 10
5 4 511
1513 11 10 1
#: 5Σ€ 10MY: < 2
#: 20Σ€ 50kY: < 2
#: 7Σ€ 8MY: 2-5
#: 21Σ€ 75kY: > 5
#: 3Σ€ 17MY: >10
#: 19Σ€ 250kY: > 5
€
€
Non Response:31 klanten
Non Response:150 klanten
6+
![Page 6: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/6.jpg)
Focus on Relevant Information Not everything that counts can be counted Not everything that can be counted counts
Focus on Meaning instead of outcome
Be Cautious, you are so Biased
Learn from History, but don’t Rely on it
Master Decision Makers are not Born, they are Prepared
In Sum
Becoming a Master Decision Maker
![Page 7: Openingspresentatie Bart Gotte](https://reader035.vdocument.in/reader035/viewer/2022062513/5577b855d8b42a1c068b4903/html5/thumbnails/7.jpg)
Unfolding Business Perspectives