openscotlandmag 2015
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Innovation in ScotlandTRANSCRIPT
Media Information [email protected]
David Hughes07789 397 526
innovation in Scotland
• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY
Every business every where – that’s who should bedoing it. Innovation is the lifeblood of future success andis core to the development of every society. Lofty wordsyou might say, but who can argue against them?
Take five minutes to think about where you are today,look around you and start to appreciate that everythingyou see and touch is only there because someonesomewhere had an innovative idea to change what wasinto what is now.
Scotland as a nation has one of the most illustrioushistories of any country in the world when it comes toinnovation and inventiveness.
There are literally hundreds of everyday products andservices we use today that a Scot has either invented orimproved upon.
Today’s challenge is to keep that pioneering spirit aliveand well, and we’re pleased to say through our world-class educational institutes, investors and the manysupport services out there, Scotland continues to punchabove its weight.
OPENScotlandmag.com was born to celebrate this spiritand to showcase to the world just what innovation istaking place, everyday, across every business sector.
We hope to surprise you at the scale of R&D, at the workof the many support services in Scotland, and beyond,and just how smart we are as a nation.
As the online magazine grows it will become manythings, but at its core is the ambition to be a meetingplace for innovative people, and those interested ininnovation, and to promote discussion, commentary andthe exchange of ideas and the sourcing of help –financial and practical.
So consider yourself invited to be part of the communityand celebrate innovation where ever you find it.
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• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY
OPENScotlandmag.com is an online only magazine andwas launched in April 2013. Since launch we haveattracted an average of over 1,000 unique visitors eachmonth.
Across both public and private organisations, all industrysectors. Our audience is a mix of those charged withchampioning the innovation message across Scotland,senior company executives in spin out/start up andinnovative businesses and readers with an interest inhow Scotland is performing in creating a smart,innovative business base.
We profile businesses and people who are just startingout on their journey, new companies who are buildingthe foundations of a bright business base in Scotland -we welcome your editorial submissions to be profiled onOPENScotlandmag.com
Our readership consists of a mix of senior academia andsenior business people. ABC1 with decision making, orhighly influential in decision making process in theirorganisations.
We will quickly build a database of contacts throughemail sign up to our twice monthly newsletters informingour readers of new stories, interviews etc in the onlinemagazine. OPENScotlandmag.com will be constantlyupdated with news in the innovation sector as itbecomes available - almost daily.
Indepth interviews added monthly.
OPENScotlandmag.com will always be fresh, up to dateand relevant to its’ readers.
Forming a bridge between academia, who generallydon’t read business magazines, and business people,who don’t read academic papers,OPENScotlandmag.com will be unique in both audienceand purpose.
Contact us today to discuss your thoughts about gettinginvolved with the innovation community - we’re open tonew ideas!
• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY
OPENScotlandmag.com is read by a wide range ofindividuals and organisations concerned with innovation.
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A unique readership that is predominantly AB1.OPENscotlandmag.com crosses the borders betweenbusiness and academia.
OPENScotland magazine is a flexible and efficientmeans of marketing a brand to a very unique audience.
A discerning audience with an appreciation for qualityand style.
With marketing packages to suit all budgets and creativeexecutions OPENScotlandmag.com offers ourcommercial partners a wide range of effective platformsto profile to a unique audience.
Native advertising and editorial profiles are our preferredmethods with Leaderboards and MPUs being ‘addedvalue’.
Thought Leadership advice and commentary pages areessential reading for our community..
Contact us today to discuss how best we can worktogether.
• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY
David Hughes07789 397 526
OPENScotlandmag.com wants to create community -Open to Innovators and Open For Business.
OPENScotlandmag.com is an online only magazineresource and is an essential service to the innovationcommunity in Scotland.
We are keen to work with organisations - both public andprivate sector - who have an interest in highlighting theirbrand to this unique audience.
Being an online magazine we have many marketingoptions that we can talk about with you that will allowyour brand both to talk to, and be exposed to, theinnovation community, not just in Scotland but globally!
With a combination of marketing options such as:
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Each of these positions are of course linked to a page ofyour choice.
OPENScotlandmag.com can also provide brandededitorial pages to allow your organisation to either offeradvice to innovators, ‘thought leadership’ or highlightcase study instances in helping innovators in theirbusiness journey.
We can also include reference to events or seminars etcthat you may have in the coming year and links to yourown newsletters.
From Universities to Knowledge Transfer Partnerships,from Venture Capitalists and Investors,OPENScotlandmag.com is open to working with you onany form of online marketing you may wish to discuss.
With Company Profiles of new/startup/spinoutcompanies that you probably haven’t as yet heard of,but have the potential to grow, export and become worldleaders.
OPENScotlandmag.com gives them ‘online space’ totalk about their innovation.
Our indepth interviews with those charged withchampioning the innovation message in ScotlandOPENScotlandmag.com speaks to leaders fromGovernment, industry, education and investors and letsyou know what the current thinking is.
Contact us to discuss how OPENScotlandmag.com canwork with your business or organisation.
• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY
Media Information [email protected]
David Hughes07789 397 526
• OPEN TO INNOVATORS • OPEN FOR BUSINESS
ONLINE MAGAZINE READ BY INNOVATORS AND THE INNOVATION COMMUNITY