opera san jose case study
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Twitter Lab!An Opera in 140 Characters
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Act 1: The Blind Date Know what relationship
you’re looking for Start by listening Be yourself ReTweet with a
thoughtful comment
Magda’s Advice:
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Act II: Falling In LovePrunier’s Tips:• Learn about
your audience• Identify
influencers• Identify/
develop shared interests
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
NetNewsWire
You’re not paranoid- people *are* talking about you.Do you know what they’re saying?
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TweetDeck
Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
TweetDeck helped us connect with followers & learn about *their* interests (and Play #operaplot!).
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
OSJ’s #Operaplot Winners!
@Pattyoboe: Leaving your husband & child isn’t all it’s cracked up to be. In the end she finally gets on track.
@Mlaffs: Buona sera my friend, but you’re blocking the end. Rosina’s a bride. Her love, he must hide, ‘til Basilio’s will they can bend.
@FunWithIago: Of all the artist lofts in the world, that consumptive dame had to light her candle in mine. Well, we’ll always have Paris.
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Act III: Exploring the Relationship Are you even listening
to me? How well do I really
know you? Do we have anything in
common?
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Friend or Follow?
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900+ Actual Entries
600+ HashtaggedConversations
Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
#operaplot Analysis
• 2nd annual competition: less about the medium and more about being social
• Young & Postmodern: pop culture references used to summarize an opera!
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Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
The Grand Finale
Play more, promote less!