East er n Pr omi se:

Oppor t uni t i es f or shi f t i ng

sands Mat t Raos

VP Corporat e Sal es

CIPS Eur opean Procurement Directors’ For um

Basel , 26 June 2013 ©2012 Emirates. All Rights Reserved.

The Beginning- 1985

Unprecedented Success Story

Destinations

Fleet

Passengers

1986 2013

3 134

3 200

80,000 39 million

2006

72

80

18 million

Emirates Today • One of the world’s fastest growing, and the largest airline by

international RPKs

• Modern wide-body fleet of 190 passenger aircraft and 10 freighters

• Largest operator of Airbus A380 and Boeing 777, 194 aircraft on order

• 134 passenger destinations in 77 countries across 6 continents

• New routes in 2013: Warsaw-6 Feb, Algiers-1 Mar, Haneda-3 Jun,

Stockholm-4 Sep, Clark-1 Oct, Milan-New York 1 Oct

• Global hub structure, connecting over 4,000 logical city pairs through

Emirates’ own metal operation

• Over 1800 weekly flights from Dubai

• Largest non-aligned airline, leveraging commercial cooperation to

enhance network coverage with any carrier regardless of alliance groups

As of February 2013

Brand • A truly global airline

• World’s most valuable airline brand in 2013 with a value of $4.1 bn. An increase of 11% on 2012.

• Most valuable brand in the Middle East

• Major sponsor of global sports/cultural events in all continents

• New global brand platform (Hello Tomorrow) launched in 2012

Source: Global 500 Brands 2013 (Brand Finance)

Hel l o Tomor r ow

People and Culture

• Over 160 nationalities, different cultures, religious and ethnic backgrounds

• Multilingual: over 55 languages spoken by the cabin crew

• Complementing Dubai’s cosmopolitan multicultural population where over 85% of residents are expatriates.

• 4% of workforce are UAE Nationals providing the continuity between Emirates and the UAE culture

Operations - Fundamentals

• Global network, high-frequency services

• Strategic market presence in secondary markets

• Network diversity – Emerging markets, ultra long-range points

• All wide-body fleet; capacity intensive

• Maximum utilization of asset - Average fleet utilisation of over 14 hours per day

• Belly-hold cargo production complementing passenger traffic

• Non-alliance, but leverage commercial co-operation

• Innovative product that is ‘value for money’

• Bottom line profitability

Insight into Growth Drivers

Source: IMF World Economic Outlook (April 2012)

Real GDP Growth (April 2012)

• Gravity of global economy and air transport has moved to emerging markets, particularly to Asia

• Emerging markets driving economic growth

• Global recovery, continued GDP growth in several key Emirates markets

• Potential for higher demand in premium cabins

Eur opean & US car r i er s domi nat ed gl obal ai r t r af f i c

Global Traffic Streams in the 80’s

Asian & Middle Eastern carriers entering the markets and shifting the traffic

via new hubs

Global Traffic Streams

Network Global Coverage

Dubai

Current Emirates aircraft non-stop range from Dubai - up to 16 hours flying

Buenos Aires

Houston Los Angeles

5.5 billion people

4hr Flight

More Than 80% of The World’s Population are within 8 Hours from Dubai Almost 90% of global populations are within Emirates non-stop services from Dubai

Connecting West – East; Old – New World; the New Silk Route

Passengers Fleet

Year 11/12 33.9M 169

Potential 110M 550

Product Leadership - A380

• Route profitability and network fit, strengthening trunk routes and feeding the spoke network

• Increasing capacity in mature or frequency restricted markets, with A380-compatible airport infrastructure

• Enhanced product quality and customer experience, with reduced fuel burn per passenger and emissions, and lower seat-mile unit costs,

• Based on existing aero-political entitlements, deployment plan for 90 A380 aircraft is low-risk

A380 Deployment Philosophy

21 current A380 destinations with two more announced for 2013

Innovation

35 across network inc 6 in DXB

Fully flat beds in Business Class

Chauffeur-drive service World’s Best IFE nine

years running - Skytrax

No of Options on ICE >1400

Shower Spas

Stay connected: Wi-Fi Special product for children

Skywards

• 2nd busiest in the world: 57.6 m passengers in 2012, overtaking Paris

• Concourse A: world’s first dedicated A380 facility, increasing capacity to 75m per year

• A vital part of Dubai Airports’ $7.8 billion Strategic Plan 2020 which will increase airport capacity to 90 million by 2018.

Hub - Dubai Airport

Emirates’ Role in Development of Dubai

• Mohammed Bin Rashid City Business Bay Canal

• Dubai Theme Park

• Dubai Modern Art Museum

and Opera House District

• Taj Arabia- Falcon City of Wonders

• Dubai Eye- world’s largest ferris wheel

“Dubai is more serious. We are optimistic but realistic - older and wiser…” Mohamed Alabbar, Chairman of Emaar Properties

• Multi-year code-sharing and FFP partnership

• Reinforces Dubai's standing as a global hub

• Jointly offer 98 weekly services between Australia and Dubai, including four daily A380 flights

• Seven daily A380 services to London Heathrow

Note: Subject to regulatory approval 17

Partnerships

• Single global view of corporate business partners

• Growth focus : look for business development opportunities

• Ever increasing importance and relevance for corporate travel

• Emerging vs established markets

18

Opportunities for Procurement Professionals

“At the Emirates Group, much of our progress is rooted in

the ability of our people to understand how the world fits

together. It’s not just about our customers and industry. It’s

also about the outside factors that influence both - things

like global economics, trade and politics, shifting

populations, diversity and sustainability. Some call it

understanding the big picture.

We call it understanding our future.”

H. H. Sheikh Ahmed bin Saeed Al Maktoum

Chairman and Chief Executive, Emirates Airline and Group

Emirates philosophy