November 2017

Volume 3, Issue 122

Night ‘n Day Foodstores Ltd

“Opportunities don’t

happen. You create them”

- Chris Gosser

CEO

Wellington

We are pleased to have secured five stores in the Wellington CBD. We are in the process of converting the

sites to Night ‘n Day and expect this to happen over the next few months as ordered plant, joinery and stock

arrive and as we finalise lease arrangements. This is another exciting opportunity to grow the brand and

spread the group further into the North Island.

Our team have been putting in significant hours as we work through the conversion of these sites so I apolo-

gise if you have not had the same level of service over the last few days.

New Government

Interesting times are ahead of us with the new Labour led Government now in place. There will be changes

that effect our group, some maybe positive but it’s hard to see the positives outweighing the negatives. Key

take outs that I have spotted so far are as follows

Warning given to food and drink industry to cut down on sugar and salt in products with the new Health

Minister and Prime Minister not ruling out regulation or a sugary drink tax

Increase in minimum wage to $16.50 1 April and then to $20 by 2021 (potentially placing pressure on infla-

tion and in turn interest rates)

Changes to the 90 day trial period to provide increased protection to the employee – right to challenge un-

justified dismissal

Introducing ‘Fair Pay Agreements’ to provide base industry wide working conditions

Tightening on immigration resulting in a decrease in labour availability and staff shortages

Guaranteed rest and meal breaks (removing flexibility for employer and employee)

The other key consideration will be the performance of the overall economy. New Zealand has good growth

particularly in industries such as tourism and forestry along with improvements in dairy, sheep and beef. Giv-

en the momentum I would hope this will continue and the economy remains strong but some of the pro-

posed changes could alter the current trajectory.

Sales

It is pleasing to see many store sales exceeding last year sales. There continues to be good growth through-

out the stores with only a small number not exceeding their previous year’s results (many of those for specific

reasons).

Tuesday specials

The power of the Tuesday specials continually astounds me. While in Wellington people commented they are

happy we have arrived as they can now enjoy the Tuesday specials – they were looking forward to $1 ice

creams. We had no signage up promoting the special and the store is not currently branded Night ‘n Day,

but they knew. I look forward to the positivity from the $1 ice creams after a slower $2 Sausage deal last

month.

3

MARKETING

Date Week 1 Week 2 Week 3 Week 4 Week 5 Tuesday

Average

Total Tues-

day Sales

Total Sales

for Month

Sept 17 10340 9698 12454 11907 11295 12115 60573 79078

Sept 16 8715 9772 8068 8806 NA 8840 35361 37774

Sept 15 NA NA NA NA NA NA NA 1702

Sept 14 NA NA NA NA N/A NA NA 1422

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Iced Drinks sold

2014 2015 2016 2017

4

MARKETING

Dan and I have been working with Frucor on an exclusive upcoming promotion.

Prize: 10 x Xbox bundles

Prize Inclusions: 500GB Xbox One S console and controller, hard copy Fifa 18 and Forza Horizon 3 games,

and Hot Wheel download code (this is all gibberish to me ha ha!).

Mechanic: Buy any 2 V products and go in the draw to win.

Promo Dates: 27 November to 21 January (8 weeks)

Entry Mechanic: Upon purchasing any two V Energy drink products the customer will then be told to write

their contact details including name, email and contact number on the back of the receipt. Then place it in the

entry box which will be attached to the floor display.

More details to follow in the coming weeks.

5

MARKETING

Ibeacon; CLUB 24

Ibeacon will be installed into each of your stores by your field manager upon their next visit.

These are in the form of a white USB stick which is plugged into one of your menu screens behind the coun-

ter.

Put simply, Ibeacon will only let customers scan the loyalty app’s QR codes within the store and within the

proximity of the Ibeacon device. However in order for this to work, they will need to have their Bluetooth

turned on. Don’t worry, the app will give prompts for these. See below. The signal does not travel through full

shelves or walls. So even if the customer is standing outside right behind where the menu screen is, it will not

work.

I urge you all to try it out for yourselves and then pass this knowledge onto your staff. You will still need your

staff to keep a close eye on customers scanning the codes so they do not scan more than what they are al-

lowed to right in front of them.

Once installed I will email each of you your new QR code which will render your existing ones redun-

dant. This is so we can completely start fresh with the assurance that the security of our app has been great-

ly enhanced making it very difficult for any future fraudulent behaviours. You will need to print this out and sit

them at your POS. You will receive the new printed version in the coming days thereafter.

6

MARKETING

You will notice a slight change in the coffee and milkbar cards. Whilst the stamp sides remain the same, the

backs are now promoting Club 24 as we try to increase user rates so we can begin to collect some real qual-

ity insights.

Flags

We now have a new flag for simply brand awareness. Perfect for local events we are involved with

or if you simply have an area outside your store which they could fit . You can order these for

around $130+gst including either a grass spike or a flat. For those store who are actively involved in

community events I recommend you order at least two of these for your store.

7

MARKETING

As part of our Helova Café launch, we are implementing a new hot cup display stand which is to be dis-

played in store for easy reference to customers ( medium is going to be replaced with regular).

This is likely to result in an increase of the number of small coffees sold since many customers may not be

aware we have this as an option, due to the fact that this will result in decreased revenue of 50c per cup

when selling a small vs a regular coffee, we are wanting to increase the retail price of the small coffee to be

in line with the regular and they would both retail for $4.00. Long/short blacks will keep their current pricing

of $3.50. It will also attract customers who consider a medium too big and purchase their coffee elsewhere.

We are expecting to launch this display in December. The current design of the small cups still needs to be

run through but we will provide one small cup with the new branding to each store when the displays are

released for consistency.

The approximate cost of the cup display at this stage is $140+GST which will be charged when dispatched

along with any associated freight costs

8

FROZONE

Vege/fruit labels

We have now sourced flexible and upmarket signage and a display theme for our fruit/vege area.

Here is a picture of what Murray did at his Octagon store some months ago and it looks great. You

can order the black chalk stickers and backing cards from bronson@nightnday.co.nz. When you

do this you will need to let him know how many you require and list the names of all the fruit and

vege products you retail for the cards to be printed.

Baskets and pegs can be purchased from Kmart. And although you cannot see it in the image, in-

side each basket is imitation grass used as a lining to uplift it even further. You can get these from

Bunnings. Order via the links provided below.

You will then need to purchase special chalk pens so you can easily write, erase and change prices

on the black chalk labels whenever you see fit without having to replace them . These can also be

found at Kmart.

http://www.kmart.co.nz/product/3-rectangle-baskets/1124393 http://www.kmart.co.nz/product/60-pack-wooden-pegs/1522342 http://www.kmart.co.nz/product/4-pack-liquid-chalk-markers/963139 https://www.bunnings.co.nz/coolaroo-artificial-lawn-grass-1830mm-green_p00251916

9

FROZONE

The educational chapter of our FRESH! For You campaign is nearly over and soon we will be switch-

ing into ‘call to action phase’ incentive getting people to ‘act now’ and go instore to purchase. As

many of you are aware, unfortunately we have been met with a fair amount of criticism on social

media. This did not come as a surprise and we did expect this to happen as there is a general

perception that our offering isn't that fresh. We boil these down to the following:

Food left on shelves past use by dates leading to numerous customer complaints

Customers never knew we made all our food fresh onsite

Some stores either not rotating food frequently enough for fear of wastage or simply not mak-

ing them to standard

It is an uphill battle but we are making strong progress. The feedback only makes us accountable

which in return if we continue to address the areas of concern across the group we will make our

position very strong in the market.

We have made some bold claims and promises as a group, it is now up to us to deliver. That’s

where you come in. If you feel your food needs more work, tell us now so we can help you.

If you have any feedback relating to our campaign or the results you have seen instore since it be-

gun, please do let us know.

10

MARKETING

Until the 30th November we have exclusive rights to these new and delicious Frosty Boy flavours.

You can only order these if you have a double barrel cream freeze machine. If you do order it,

please let Bronson in marketing know via email Bronson@nightnday.co.nz so he can update your

menu screens with the below creative to promote it.

Local

This is my latest marketing initiative, Oliver plays cricket for this club and I noticed they didn't have

any player of the day trophies.

I have sponsored the whole Junior Club (18 trophies) and player of

the day certificates for each team for the year (400 certificates)

For $225 for 18 trophies with "Octagon Night ‘n Day" on them

which should last years - it's a great value!!!!

Murray

Octagon and

South Dunedin

stores

11

MARKETING

Local

Night ‘n Day Rainbow Run

In partnership with Sport Otago we brought together a fun filled and colourful community based event series

promoting physical activity for all walks of life. Including families, children, adults, students and even the old-

ies. The series spreads over Dunedin, Alexandra and Balclutha.

We saw a great turn out in Dunedin with over 2200 registered runners showing up on the day. Last year

there was around 1500 so we are very pleased. On top of this we did $1 Ice Creams to support Sport Otago

as they are a not for profit organisation with future events. We sold out of ice cream within two hours selling

over 450 ice creams making them over $450. Didn’t have time to take pictures of our monster of a que be-

cause we were swamped. Great success.

Alexandra saw an increase of nearly 100 from 400 last year and Balclutha is scheduled for the 11 November.

Not only do we get great brand coverage at and leading up to the event with all the social media, radio and

paper advertising we also drive traffic back to our store by handing out hundreds of ‘Buy One Get One Free’

vouchers which spread over 12 different products. At each event we also donate hundreds of spot prizes for

competitors including bags, bottles, t—shirts and more. It is an event we will continue to be part of the the

foreseeable future.

So see more images of the Dunedin and Alexandra event click the links below.

https://www.facebook.com/pg/SportOtago/photos/?tab=album&album_id=1710085462338031

https://www.facebook.com/pg/SportCentralNZ/photos/?tab=album&album_id=1277131095748301

12

PROCUREMENT

Slushy Machine Maintenance:

The following information relates to maintenance and cleaning of slushy machines. Keep this info on file and

please ensure you are cleaning and maintaining your slushy machine correctly.

13

PROCUREMENT

14

PROCUREMENT

15

PROCUREMENT

The Following Tip Top 2L varieties are being deleted as per the listed dates:

There are new order codes for OVI Citrus and OVI Watermelon 500ml

Material Code

Material Description

Effective Date 3000181 CAD IC DAIRY MLK CHP 2L 08.12.17

3000180 CAD IC CRMLLO 2L 17.11.17

3000182 CAD IC TRPL CHOC 2L 01.12.17

16

PROCUREMENT

Please see the following information on the correct procedure to clean your Bulk confectionary bins.

17

PROCUREMENT

Please see the following information on the correct procedure to clean your Bulk confectionery bins.

18

PROCUREMENT

Below is a timely reminder of the important dates regarding the implementation of plain packaging legisla-

tion which comes into effect next year:

19

PROCUREMENT

Please ensure that you are using the correct label on you bulk bin confectionery, the below product is called

Airplanes. Previously Rainbow supplied F16 Fighters, this was deleted and replaced by Airplanes some time

ago, therefore please ensure you have the Airplane label displayed and not F16 Fighters.

20

OPERATIONS

We have had a few franchisees going on leave without notification.

A reminder about the Leave Notification Policy.

Any leave from Franchisees/Managers must be notified to SISC on the correct “Leave Form” prior to leave

date, and an expected return date

SISC will then notify internal team support and NISC where required

‘Person In Charge’ name and contact details must be forwarded to SISC as a point of contact whilst Fran-

chisee/Manager is on leave.

Franchisees/Managers must inform SISC of any change in mail whilst on leave, i.e wage information,

financial information.

Turnover reports and other weekly/monthly responsibilities are to continue with the appointed person in

charge whilst Franchisee/Manager is on leave, it is the responsibility of the Franchisee/Manager to en-

sure this continues.

Explicit instructions are required if you want any standard function or process changed in your absence.

Payroll

Please ensure all contact details for all staff are kept up to date.

We require address, phone number and next of kin kept current, the payroll team will forward through a form

to complete, please complete and send to the payroll email address.

Please ensure all employee packs are the correct version – check with reception that you have all the correct

forms. We will be sending back all incorrect forms.

New employee forms for employees who require a visa to work in New Zealand must have visa details com-

pleted and estimated hours per week worked (this is very important for leave settings)

FINANCE

21

FINANCE

Redmap Tips and Tricks

Using Redmap from other Devices:

You can log on to any device as long as you are using Google Chrome (tablets, cell phones etc).

This is accessible via the app store if you don’t already have it.

To go to MyWorks (or to log off / go to search etc) click on the three lines on top right corner.

Everything should show the same as on a computer except that each

tab is now a separate page

The Approve Reject On Hold buttons are located

on the “document” tab.

22

FINANCE

Searching an Invoice:

Click on Search (either on current screen or in a new tab)

All search fields can be used as drop down or text fields. In any case if you start typing it will suggest

options for you.

Start by selecting your store in Entity Name (this will limit the options under vendor name)

Content search will allow searching for any wording in an invoice (ie try “maintenance” to see what this

does). Helpful if you are unsure of the vendor.

Remember to clear search before doing another!

Once you have a search result, you can sort the list by clicking on any heading or click on the arrow on the

heading to create a filter

Status shows what stage the invoice is at:

Pending coding : this is sitting with SISC to code and send for approval

Pending approval; sitting to be approved by you ( this may also be in your on hold queue )

Exporting: on it’s way to accounting software

Posted: has been approved and is posted into accounting software

Completed: has been finalised (paid, or advised to be paid)

Completed manually: has been deleted from the queues due to an issue (ie duplicate invoice / state-

ment etc)

You can download the search list to CSV:

23

FINANCE

Email any invoice you have selected (or download to your computer using the arrow to the right of the email

button)

or print

Troubleshooting:

If you are having trouble seeing anything once logged in, check you are using Google Chrome , and

NOT internet explorer

24

FINANCE

Dates initially may show in US format (mm/dd/yy). There are instructions on how to do this on your

handout booklet from conference – page 20. The language needs to be changed to English (Australia).

Any issues / anything that doesn’t seem to be right should be reported back to Jess, Rachel or Alison so

we can check if there is any easy fix, or report to the Redmap team.

The user guide provided at conference has been uploaded to Bracken under the Franchisee pathway, Ad-

vanced Franchisee Training / Finance & Accounts

If you cannot access this pathway please email sisc.ops@nightnday.co.nz

25

SPECIAL THANKS

IN THE NEWS

You exchange daily chit-chat, the odd joke and they know what you want before you ask,

but what do you actually know about the person who makes your coffee every day?

Gemma Thomson has been crowned the top barista for the Night ’n Day chain of

stores. In the finals, she and two other finalists had to make five randomly chosen cups of

coffee in seven minutes.

Q How did you end up making coffee?

I had never made a coffee before starting at Mornington Night 'n Day in 2014. Once we got

a new barista machine, I was interested to learn more.

Q Key to being a good barista is?

Having a love for coffee helps. Knowing

what your customers want - half the time

they don't know what they want.

Q Weirdest drink request you've had?

Six sugars in a flat white ... I mean, can you

even taste the coffee?

Q What do you drink?

Classic flat white.

Q What does it take to make those shapes

on top of a coffee?

Practice. A little flick of the wrist, and smooth

milk helps.

Q Top tip for home coffee makers?

Stove percolator + electric heated milk froth-

er = perfect every time.

Q Chemex or Cold Brew?

Espresso.

Q Would you serve coffee in a avocado shell as per latest Instagram trends?

Avocado and coffee shouldn't go together.

27

APPAREL

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Night ‘n Day Foodstores

Support Centre

268 Stuart street

PO Box 5769

Dunedin, New Zealand

9016