Rainer Sternfeld, CEO, Series A Presentation August 2014

The Opportunities in Sensor Networks and Big Data in 2014

September 4, 2014rsternfeld@planetos.com

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NIKKEI BIG DATA CONFERENCE 2014 Rainer Sternfeld, CEO

2 August 2014

ABB Baltic States 2006-2011 Business Development Manager, Baltics (1,300 people, $300M revenue) !

Business Development • 1st nation-wide EV fast-charging network • Regional + Local BU strategies • New product rollout and ramp-up • End-to-end production management

software !

Corporate Development • OneCampus production facilities • SAP implemented in 3 countries • 5S + COPQ implementation • New operations, processes and policies • Restructuring

Statue of Liberty of Estonia (2007-2009)

OneCampus (2009-2011)

eMobility Estonia (2011)

Flydog X-Buoy (2008-2011)

UGV + Manipulator for DoD (2005-2006)

About the author | Rainer Sternfeld

3 September 2014

Sensor data will outgrow social data in 3 years

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September 20144

Trends in industrial machine data

Current Market

Connecting Devices Higher velocities Larger volumes Wider varieties

Future Market

Automated Industries Real-time Decisions Data & Insight Markets

VERACITY

VELOCITY

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September 20145

A decade of Big DataÐÉÀËáȨ10�

2004 2014

• Nobody talks about Big Data (really)

• No easy and cheap way to scale business

• New growth driven by social media

• Smartphones “don’t exist” in the public eye

• MapReduce was the household name

• Existing data warehousing struggles

• Data is manageable

• “One size fits all” horizontal solutions

• Companies invest heavily in Big Data

• Amazon S3 has changed everything

• Growth driven by connected devices

• Hadoop is the de facto data processing engine

• HDFS is the de facto storage layer

• The semantic web dream is crushed

• Companies don’t know what data they have

• Domain-specific integrated engines

Source: Bryan Cantrill, Joyent CTO, http://www.slideshare.net/bcantrill/velocity2014

September 2014

Humans love their smart devices�"©ÅÖáÌËϹÅ����

7 September 2014

Map of all devices on the Internet¹àÈáÎȨ́9��³ ËϹŨ�~

August 2, 2014

2014�802�

8 September 2014

What about the real world? These sensor networks create major challenges for Big Data.

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9 September 2014

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Robotic ocean-borne sensor platforms

increase productivity

LIQUID ROBOTICS WAVE GLIDER

10 September 2014

A decade in marine acoustics sensor data��10�"¨1jKbÆàÂáËáÈ

summer year-round

2004 2014

2K 400Kn < 10 n > 1000

2D 4D6 weeks 6 months

sample rate# of sensorsdimensionstime spanactivity

PGS SURVEY VESSEL, 12KM STREAMERS

11 September 2014

S\�§��³, ¦dTr�©�ËáÈÃÅÊ×��§

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Safe oil exploration in the Arctic is unthinkable

without data systems

THE MOST NORTHERN OIL PLATFORM IN THE RUSSIAN ARCTIC, LUKOIL

12 September 2014

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Not so fast! Using data, Maersk has proven smart route planning pays off

MAERSK LINE

13 September 2014

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Statistical weather models don’t work any more.

Data-driven forecasting is the only viable way.

Image Credit: NASA

14 September 2014

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Prediction models are applied to local sensors and are domain-specific

15 September 2014

2011-2014�40«£§140�¨ÜØáÌÆàÃàÀc/�# ���´���´©E-vZ¨3p¨ÔáÅ

140 remote sensing satellites launched from 2011 - 2014 April,

3x of the market estimate

SPIRE, A SAN FRANCISCO STARTUP BUILDING NON-IMAGING LOW-ORBIT NANOSATELLITES

16 September 2014

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Unmanned vehicles are estimated to grow 10x in 10 years

Image Credit: Northrop Grumman

17 September 2014

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Precision Agriculture is a $3.7 trillion market

Image Credit: http://iphonedroneimagery.com/

18 September 2014

Connected cars are the next frontier in consumer markets

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GOOGLE’S SELF-DRIVING CAR CONCEPT 2014

19 September 2014

Index the real world��)2µ¹àËÉ¿ÅH�³

20 September 2014

Analytical Sensor Data PlatformOcean Data Management

From a small buoy to Big Data

X-Buoy 450Market: $2 billion

Competitors: 100+ producers Scalability: poor to limited

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2008 2012 2014

Market: $5 billion Competitors: 25+

Scalability: good but slow

Market: $100+ billion Competitors: 15+

Scalability: very scalable & fast if P/M fit

21 September 2014

Analytical Sensor Data PlatformOcean Data ManagementX-Buoy 450Market: $2 billion

Competitors: 100+ producers Scalability: poor to limited

Market: $5 billion Competitors: 25+

Scalability: good but slow

Market: $100+ billion Competitors: 15+

Scalability: very scalable & fast if P/M fit

2008 2012 2014

80% 80% time wasted on arbitrary tasks

expansion of economic activity

growth of sensor data volumes

time wasted on arbitrary tasks

spatio-temporal data is complex

real-time becoming the expected

sensor data too big to move

NOW

data-driven economies

sensor data outgrowing social

vs

4D

From a small buoy to Big Data��¦Ò¹�±ÐÉ¿ËáȪ

22 September 2014

Planet OS indexes and transforms sensor data into real-time insightsPlanet OS©ÆàÂáËáȵ¹àËÉ¿ÅH��Ü·Ýȹ×Cuµ �§�³

23 September 2014

Data Studio: discover, visualize, monitor and build datasets

Advanced Data Discovery Heat maps overlays and quiver plots Access with third party applications

High Frequency radar data Graph Monitor Build custom datasets

Data Studio: rn�?�H�t?�ËáÈÆĘ́sw

24 September 2014

Data Manager: integrate, organize, and control dataflows

Rich browsing experience of existing data Integrate and configure new data channels

Roles, authorizations and logs ETL Dashboard

Data Manager: ËáÈÑÞáµ_8�.Lh��Ax

25 September 2014

Planet OS is building a new kind of Search Engine for sensor data

ACOUSTIC, VIDEO, SEISMIC SONARS (ADCP)

25

Planet OS©ÆàÂËáȨ�¬¨�¦�n»àÄàµsw

SPATIO-TEMPORAL INDEXING

TIME-SERIES

DATA TYPES

VECTORS

ARRAYS

RASTERS

INSTRUMENTS

SATELLITES

IN-SITU DEVICES

MODELS

HF RADARS

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26 September 2014

Soon, we will not move data. We will move queries to the data.

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27 September 2014

Sources http://www.wired.com/images_blogs/beyond_the_beyond/2012/11/ge-industrial.jpg

Image Credit: General Electric

28 September 2014

Sources http://www.environmentalleader.com/wp-content/uploads/2012/11/GE-industrial-internet.jpg

Image Credit:!General Electric

29 September 2014

Image Credit: CISCO

30 September 2014

What about security?ƾÚÜʸ©�

CONFIDENTIALITY

INTEGRITY

AVAILABILITY

STANDARDS

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31 September 2014

There are always the bad guys=§|J©�«�

32 September 2014

Big Data clouds need trust managementÐÉÀËáȨ¿ÛºÍ©��R(�Mg

• Trusted digital certificates to authenticate the identity of devices

• Tools to protect software code integrity from being compromised

• Protecting a user's private information

• Protecting and managing digital content rights

33