opportunities in the healthcare market
DESCRIPTION
For most print service providers, their biggest challenge is identifying and capturing new clients—especially in this highly competitive marketplace. One often overlooked strategy is looking to vertical markets for new revenue opportunities. To better assess your capabilities to serve vertical markets, you need to first understand their behaviors and service needs.This presentation on the Healthcare Market is part of a series of PowerPoints created to help you better understand, and target, six of the highest value verticals according to InfoTrends.Let’s get started. Do you have any healthcare clients in your portfolio? If not, you may be missing out. There were 779,000 healthcare establishments in the United States according to the most recent US Census.Brought to you by Mohawk MakeReady, this presentation can be used for your internal training purposes.TRANSCRIPT
OPPORTUNITIES IN THE HEALTHCARE MARKET
A vertical focus for approaching new clients
2015
Companies you’ve utilized before
The Market Defined
Combining medical technology and the human touch,
the healthcare industry diagnoses, treats, and
administers care around the clock, responding to the
needs of millions of people.
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Source: InfoTrends 2011
Prioritizing Opportunities
• Over 70% of healthcare establishments fall into the ambulatory
health care services category including:
• Physicians
• Dentists
• Offices and other outpatient practitioners
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Source: Source: Bureau of Labor Statistics
Top Trends For This Market
• Healthcare Reform
• Focus on Patient Safety, Privacy
• Electronic Medical/Health Records
• Cost Containment
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Source: InfoTrends: Capturing the SMB Communications Services Opportunity
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Electronic Records:The shift has begun to electronic records
Reform:Companies need to explain changes
Did you know that the average annual external
print spend in the healthcare segment is
$30,000?
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According to InfoTrends…
Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009
Healthcare organizations have a
wide variety of marketing
communications needs. All of
these needs provide a tangible
opportunity for your company’s
services.
So, what are they producing?
• Print directories
• Newspaper advertising
• Printed direct mail
• E-Mail marketing
• Signage
• Point of sale advertising
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Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Specialty Digital
Substrates can help you provide
this value to your healthcare
customers.
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Mercy Health Partners:Healthcare Case Study
Campaign Results
• After initial 6 months – 6% response rate
• Conversion rate was 50%
• Admissions from conversion rate generated $1.5 million in
revenue
• 29% of direct mail recipients who didn’t respond to the mailer still
became patients of Mercy – a 29% conversion rate.
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Source: PODi.org
The healthcare market provides
many revenue opportunities for
you as a print service provider.
The opportunities include these
key products and services:
Why You Should Consider Pursuing this Market
• Campaign management
• Database management
• Data-driven personalization
• Cross media services
• High-quality digital print
• Mailing & Fulfillment
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Mohawk MakeReady provides practical tools and actionable information for digital printers like you.
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We can help…
Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.