opportunities in the real estate market
DESCRIPTION
For most print service providers, their biggest challenge is identifying and capturing new clients—especially in this highly competitive marketplace. One often overlooked strategy is looking to vertical markets for new revenue opportunities. To better assess your capabilities to serve vertical markets, you need to first understand their behaviors and service needs. This presentation on the Real Estate Market is part of a series of PowerPoints created to help you better understand, and target, six of the highest value verticals according to InfoTrends. Let’s get started. Do you have any real estate clients in your portfolio? If not, you may be missing out. The real estate industry consists of over 300,000 firms employing more than 550,000 people. Brought to you by Mohawk MakeReady, this presentation can be used for your internal training purposes.TRANSCRIPT
September 2011 | Opportunities in the Real Estate Market
A vertical focus for approaching new clients
September 2011
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Research by InfoTrends 2011
September 2011 | Opportunities in the Real Estate Market
Companies you know
The Market Defined
Real estate businesses are involved in the buying, selling,
and renting of developed property, including activities such
as appraisal, brokering, management, and investment.
Firms generally fall into two primary service categories:
residential and commercial.
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Source: InfoTrends 2011
September 2011 | Opportunities in the Real Estate Market
Top Trends For This Market
• Real estate will remain a hyper local business
• Color catalogs integrated with online offerings attract consumers
• There is a need to better leverage digital assets and data to
intersect buyer and seller during online research activity
• Cost and return on investment will continue to be a concern in
media and marketing spend
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Source: InfoTrends Capturing the SMB Communication Services Opportunity 2009
September 2011 | Opportunities in the Real Estate Market 4
Understanding:May not understand marketing channels
Time:Turnaround time can be very short
September 2011 | Opportunities in the Real Estate Market
Did you know that the average annual external print spend in the real
estate segment is $16,400?
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According to InfoTrends…
Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009
September 2011 | Opportunities in the Real Estate Market
Real estate organizations have a wide
variety of marketing communications
needs. All of these needs provide a
tangible opportunity for your
company’s services.
So, what are they producing?
• E-Mail marketing
• Signage
• Point of sale advertising
• Newspaper advertising
• Printed direct mail
• Print directories
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September 2011 | Opportunities in the Real Estate Market
Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Bravo Digital Substrates can
help you provide this value to your
real estate customers.
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September 2011 | Opportunities in the Real Estate Market
Move.com:Automating real estate agent prospecting and lead generation
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September 2011 | Opportunities in the Real Estate Market
Campaign Results
• 61,000 agent subscribers produce approx. 365,000 cards monthly
• Monthly response rates average 3%
• Agents are loyal and repeat customers
• Trigger based marketing has proven to be an efficient lead
generation tool
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Source: PODi.org
September 2011 | Opportunities in the Real Estate Market
The real estate market provides many
revenue opportunities for you as a
print service provider. The
opportunities include these key
products and services:
Why You Should Consider Pursuing this Market
• Campaign management
• Database management
• Data-driven personalization
• Cross media services
• High-quality digital print
• Mailing & Fulfillment
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September 2011 | Opportunities in the Real Estate Market
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.