opportunity analysis for ems providers in the medical industry as presented at smta and inemi's...
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Opportunity Analysis for EMS Providers in the Medical Industry
EMS providers competitive positioning at a crossroad
Kiran Unni, Research Director
Measurement and Instrumentation
November 2013
© 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
2 NAE4-11
Currently, the penetration rate is
still less than 15%
The medical industry offers
significant opportunities for
growth and offers the potential
for elevated role of strategic
partner
Key differentiating factor is its
ability to convince OEMs that EMS
expertise spans much beyond
manufacturing services.
Strengths
World EMS Medical Market: Market Snapshot, 2013
Market Stage
Growing
Compound Annual
Growth Rate
10.0-
12.0%
2013-2019
Number of
Competitors
About 100
(2013)
Competitive Factors
Performance
Price
Reliability
Quality
Low cost of ownership
Service
Services Offered
Manufacturing
Procurement
Other Supply Chain Services
Design and Engineering
Support
Market Overview
3
Drivers and Restraints
Denotes long-term impact
Denotes current impact
Source: Frost & Sullivan analysis.
Driv
ers
R
estra
ints
Driv
ers
R
estra
ints
Increasing cost pressures
Increasing electronic
content High quality levels
encourages outsourcing Manufacturing challenges
boost EMS opportunities
Access to build in-
market/for-market-
global footprint
Liability flow down prevents OEMs from
outsourcing all services High Levels of regulatory compliance and
investment deters EMS penetration
Total EMS Medical Market: Key Market Drivers and Restraints, Global, 2013-2019
EMS design expertise
encourages outsourcing
potential
Reluctance to outsource
slows EMS opportunities
4
Key Challenges
EMS Medical Market: The Need to change OEM perception is vital for continued success
Transition from a Tactical Partner to a Well-rounded Solutions Provider
Changing Mindsets of Traditional OEMs
Lack of Infrastructure to Support Expanding Role
Privacy Concerns and Regulatory Compliance
Long Sales Realization Cycle
Changing Competitive Landscape
Market Education
5
Business Opportunity
Cardiovascular, remote diagnostics, and patient monitoring products are the fastest growing segments in the EMS medical market. The high growth market penetration provide a great business opportunity for existing and potential EMS providers to capitalize on.
Integration of wireless communication protocols, robotics, electronic content, convergence with sensors and other key trends provide an opportunity for EMS providers, focused on developing solutions with the potential, for long-term success.
Develop networked supply chain and solutions to enable seamless transition from first stage of engagement to product launch. Facilitate smart OEMs to improve efficiency and profitability through strategic outsourcing.
Develop the ability to combine software and hardware to better capitalize on emerging role as a complete solutions partner as opposed to low-cost manufacturing provider.
MARKET OPPORTUNITY
BUSINESS CONCEPT
Existing Asset
Ability to Integrate
Engineering and Design Optimization
Flexibility
Manufacturing Bandwidth
?
?
KEY SUCCESS FACTORS
Source: Frost & Sullivan
6
Mapping of CAGRs of Key Product Segments
Projected
Impact on the
Growth Rate of
Industry
High Impact
Low Impact
Market Potential
Low High
Cardiovascular 11.2%
Imaging 11.4%%
Patient Monitoring 11.7%
Others 11.2%
High Growth Impact
Low
Growth
Impact
Medium
Growth
Impact
Note: All figures are rounded. CAGR is calculated between 2012-2019 Source: Frost & Sullivan analysis.
*Others includes urology, infusion systems, orthopedics, therapeutic, ophthalmology, general surgery, minimally invasive surgery, and hemodialysis markets..
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Mega Trends in the Medical Industry – Medical Devices
Are “Disappearing”
Disappearing in Size – devices increasingly smaller,
biologic and biomimetic
Disappearing in Cost – greater customer pricing pressure, reimbursement cuts, excise
tax, and higher regulatory hurdles shrinking margins and discouraging innovation
focused on premium products
Disappearing in Use – more seamless incorporation into
existing workflows and care pathways
Disappearing Business Model – the data pulled from a device and services
associated with it will become a bigger revenue source than the devices
Disappearing Hype – evidence-based technology evaluation and ROI matter more
than ever
Disappearing from the Hospital – increasing innovation
occurring outside acute care settings
Miniaturization
Portability
9840-30 7
Medical Industry: Key Trends for Medical Devices, Global, 2012-2020
8
Market Size
High
Low
Low High
Gro
wth
Po
ten
tia
l
Nanotechnologies
Nanobots
Remote Diagnostics
Interventional Medicine
Minimally Invasive Surgery
Robotically-assisted
surgery, implants
deployed under MIS
guidance.
Transcatheter heart valve,
embolization beads,
bioabsorbable stents.
Wearable sensors, wireless
sensing technology, remote
diagnostics and communication
through mobile phones, PDAs,
notebooks.
Targeted drug delivery, cellular
manipulation, in-situ surgery, artificial red blood cells, artificial immune response
system. Lab-on-chip, nano
fluidics, imaging probes,
anti-microbial coatings,
bioactive coatings, in
situ sensors, structural
materials
Future Opportunities and Megatrends for EMS Providers
Future Opportunities and Megatrends for EMS Providers, 2017–2025
9
Benefits of an EMS Partnership The ability to address dynamic needs of convergence and collaboration to optimize
performance.
Consulting
Manufacturing
Software Design support Services
Supply chain
The convergence of diverse systems to create
solutions meets market requirements at fast
turnaround times for time-to-market strategy.
A Solutions Based Approach:
• Achieve faster time to production for new designs 1
• Partnering to meet compliance requirements and sharing cost 2
• Ability to leverage flexible and responsive manufacturing 3
• Intelligent partnerships catering to product roadmap support 4
• Elevate strategic and competitive performance 5
Key Benefits
Source: Frost & Sullivan
10
Integrated Operations
Integrated customer
management
Integrated manufacturi
ng for increased flexibility
Ramp-up on building design and engineering capabilities
Financial stability- for long-term
commitment
Leveraging internal and
acquired capabilities
Product roadmap
visualization ability
Resource optimization
Key Success Factors for EMS Providers,
2013–2020
Integrated Strategies
Integration of resources, operations, and technology
To drive…
Collaborative environment with OEMs
Open communication
and real-time data flow
Supply chain superiority
Proactive focus
• Growth and complexity
• New challenges
• New opportunities
Motivate OEMs-Execute
decisions more quickly for
reduced operational cost and
increased production efficiency
Source: Frost & Sullivan
Best Practices and Strategies for Success
11
The Last Word—Three Big Predictions
2 Consolidations and strategic alliances will be driven by the demand for
increasing competitive positioning and design capability in the EMS
medical market.
3 Increasing demand for engineering and design support, supply chain
services, and complete build will help booster EMS growth in the medical
industry.
1 Remote diagnostics, patient monitoring, cardiovascular, neurology,
consumer medical products, and single use products will spur EMS
growth.
Source: Frost & Sullivan analysis.
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For More Information:
Jeannette Garcia
Corporate Communications
Measurement and Instrumentation
(210) 477-8427