Opportunity Day ICHITAN Group Public Co., Ltd.

FY 2014

Financial Results & Position1

2

Contents

Investment Highlights3

2

Business Information

Bireley's4

5 Ichitan Indonesia

3

Sale Revenue & Net Profit

1,229

1,497

2,063

1,3601,259

191 202

407266

145

0

500

1,000

1,500

2,000

2,500

Q4/2013 Q1/2014 Q2/2014 Q3/2014 Q4/2014

Sale Revenue Net Profit

2.44 % YoY

-7.43 % QoQ

-24.08 % YoY

-45.49 % QoQ

MB.

4

Sale Revenue & Net Profit

6,4846,179

8841,079

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

FY 2013 FY2014

Sale Revenue Net Profit

22.06 %

-4.7 %Net Profit Margin (%)2013 = 14%2014 = 17%

Gross Profit Margin (%)2013 = 32%2014 = 34%

MB.

Total Revenue

5

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2012 2013 2014Q1/2014 Q2/2014 Q3/2014

Q4/2014

4,483

6,532 6,209

1,497 2,063

1,377 1,271

MB.

Total Expenses

6

531

931 774

270 219 149 136

-

200

400

600

800

1,000

2012 2013 2014 Q1/2014 Q2/2014 Q3/2014 Q4/2014

COGSSelling expenses

2,866

4,425 4,065

950 1,373

928 814

-

1,000

2,000

3,000

4,000

5,000

2012 2013 2014 Q1/2014 Q2/2014 Q3/2014 Q4/2014

Administrative expenses

135 130

250

34 42 16

159

-

100

200

300

2012 2013 2014 Q1/2014 Q2/2014 Q3/2014 Q4/2014

SG&A (%)2013 = 16%2014 = 17%

13% 66%

4%

14%

14%

73%

68%

2%3%

Assets

7

- 1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

20122013

2014Current assets

Non-Currentassets

5,205

6,541

9,026

1,916

7,110

MB.

Liabilities

8

- 500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

20122013

2014Current liabilities

Non-Currentliabilities

4,224 4,573

2,813

1,022

1,791

MB.

Total Shareholder’s Equity

9

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

20122013

2014

1,074 1,968

6,213

MB.

Financial Ratios

10

ROE (%)

51%67%

26%

2012 2013 2014

ROA (%)

8%

15%

14%

2012 2013 2014

D/E Ratio (Times)

1.90 1.20

0.50

2012 2013 2014

Financial Results & Position

Business Information2

11

Contents

Investment Highlights3

1

4 Bireley's

5 Ichitan Indonesia

Quality

Effectiveness

Giving back to Society

To be a leader in beverage business with both quality and innovation that grows along with

the society

Pursuit of achieving higher quality and more innovative product

Implementing new technologies to assist production and reduce time

Marketing strategy through actions of giving back to the society

Goals in Operating Business

12

7,798

9,481

13,177

16,14315,405

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2010 2011 2012 2013 2014

Growth prospect in the RTD tea marketRTD tea Market Share 2013

RTD tea market value 2013 is 16,143 million Baht.

RTD tea market CAGR 26% in between 2009-2013

Source: Retail Index Nielsen Jan 2014

Ichitan becomes market leader with 42% market share

13

Market value of RTD tea in Thailand

Mio. THB

42%

39%

9% 4%6%

#1Oishi

Puriku Lipton

Others

16,143 Mio. THB

RTD tea Market Share 2014

43.8%

37.7%

7.5% 4%7%Oishi

Puriku Lipton

Others

#115,405

Mio. THB

400

600

1000 1000

200 200 200 200OEM

OEM

OEM

OEM

75 45

200

200

0

200

400

600

800

1,000

1,200

1,400

Y.2011 Y.2012 Y.2013 Y.2014 Y.2015 F Y.2011 Y.2012 Y.2013 Y.2014 Y.2015

Future Plan

9%

Increasing production capacity to 1,000 Bottles/yearPET Production (Million Bottles/year) UHT Production(Million Brik/year)

MAR – SEP12 +1 MAR13 +1APR 14 APR JUL 12

14

OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2

2 2Production Line 3 5 2 2

+1 Y.2015

6

100%

47%

25%

45% 3%

(Capex =750 MB.)In April 2015

+1SEP 14

2

Continuous development of product

15

2011

Double Drink 420 ml.2 Flavor

ICHITAN Green Tea 420 ml.3 flavor

ICHITAN Green Tea (420 ml.) 3 flavor

Double Drink (420 ml.) 1 flavor

2012

ICHITAN Green Tea UHT 4 flavor ICHITAN Green Tea (840 ml.) 3 flavor

(420 ml.) 1 flavor

UHT2 flavor Dragon Black Tea (420 ml.)

2 flavorDouble Drink (420 ml.)

1 flavor

2013

Yen Yen Herbal TeaPET 400 ml. and UHT

ICHITAN Green Tea (420 ml.)1 flavor

2014

Yen Yen Herbal Tea240 ml.

ICHITAN Selected (450 ml.)2 flavor Yen Yen Herbal Tea

800 ml.

Yen Yen Chrysanthemum& HoneyPET 400 ml. , 800 ml. and UHT

ICHITAN Green Tea (420 ml.)1 flavor

49%

50%

Retail Channel and Distribution Channel

1) Modern Trade

2) Traditional Trade

IGT TT Retail that DKSH could not reach

Wholesaler network and partner of Singha nation wide

Thailand (99%)

Export (1%) o AEC Laos, Cambodia, Burma

Take note: % from total sales of beverage16

Proportion of Income by Distribution Channels

17

Modern Trade49%

Traditional Trade50%

Export1%

6,484Million Baht

Y2013 Sales GT/YY/DD = 76/23/1 Y2014 Sales GT/YY = 51/49

Modern Tarde, 55.72%

Traditional Trade, 43.98%

Export, 0.30%

6,179.1Million Baht

Executive Summary

18

• 2015 Target Revenue 7,500 MB. Growth 21%

Bireley’s : 600 MB.

Export : 280 MB.

OEM : 120 MB.

Contents

Investment Highlights3

1

2

19

Business Information

Financial Results & Position

4 Bireley's

5 Ichitan Indonesia

Investment Highlights

5. Effective control on cost and expense resulting in continuing profit rate.

8. Got exempt from tax as according to BOI for 8 years (March 2012 to February 2020)

2. The management team with long experience in building RTD tea market.

3. Step to the leader position with the leading brand strategy by using innovative marketing tools that is effective without negative consequence to the outcome.

1. Ready to drink tea has no limitation in term of growth. The business entrepreneurs are the key driver to grow the market.

6. Expecting the increase of profit resulting from the decreasing of OEM proportion on production after increase own production capacity from 1,000 millions bottles to 1,200 millions bottles per year.

4. Continued growth on both income and profit.

7. High return on investment with 17% net profit in 2014 and with the dividend policy no less than 40%

20

Contents

Investment Highlights

4

1

2

21

Business Information

Financial Results & Position

3

Bireley's

5 Ichitan Indonesia

Established 1920’sCalifornia

23

- The company paid only 80 million baht for lifetime ownership of Bireley's trademark in Thailand

- and another 10 million baht for each 15 other market. There are Cambodia, South Korea, Canada, Myanmar, Philippines, Malaysia, Singapore, United States of America, China, India, Hong Kong, Bangladesh, Indonesia, Taiwan and Vietnam.

- Another 10 million baht for the right of beverage recipe.

Bireley’s

24

Bireley’s

Contents

Investment Highlights

5

1

2

25

Business Information

Financial Results & Position

3

Bireley's4

Ichitan Indonesia

26

PT. Atri Pasifik50%

ICHITAN50%

PT. Sigmantara Alfindo60%

Mitsubishi Corporation 40%

ICHITAN Indonesia

27

Product

INDONESIA MARKET OVERVIEW

JKT

Sumatra21.1%

Java53.8%

Borneo5.7% Sulawesi 7.3%

Lesser Sunda 5.4%

Maluku 5.3%

WesternNew Guinea

253,899,5364th Rank of World Population1st Rank of ASEAN Population

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RGB

PET

CUP

TETRA

2 Febuary 2014 JV Co., Market Stratergy, JKT, Indonesia

Q & A

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