Opportunity knocks...

Ólafur Andri Ragnarsson, co-founder & Chief Software Architect

Betware

Research papers

Visit http://www.olafurandri.com/

Internetdisruption

Internet betting is 14 years old

The web is only 21 years old

Opportunities for Innovation

There is a fundamental shift taking place

If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users

On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications

By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day

Even the more business orientated LinkedIn boats over 50 million international members

Every minute, 24 hours of content is uploaded to YouTube

TV is going online

Hulu streamed 1 billion videos in December 2009

Source: Economist, Beyond the Box

Copyright © 2010, Ólafur Andri Ragnarsson

Old media is going online

Copyright © 2010, Ólafur Andri Ragnarsson

Books are getting digital and going on-line

The on-line world is part of growing up

Digital natives are game natives

The Net Gen wants entertainment and play in their work, education and social life

The Net Gen has need for speed – not just in video games

On-line digital world is also changing older generations

Market response: Convergence

Zynga To Buy Social Gaming Developer Serious Business

Harrah’s Looks to Online Poker to Recover from Slump

Virtue Fusion gives Playtech its bingo wings

Newspaper gambles on online gambling

Dragonfish Partners With Prime Gaming for

Online Bingo

Headlines

Technology changes everything

Source: OECD http://www.oecd.org/sti/ict/broadband.

2001-Q2

2001-Q4

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2009-Q2

0

5

10

15

20

25

30

35

40Netherlands

Denmark

Norway

Switzerland

Korea

Iceland

OECD

Broadband penetration, historical leading OECD countries through June 2009

Source : OECD

Broadband Access

Social Games

players compete with

other players

Integrate social features

Use the

social graph

80+ million

monthly

active users

Games are bigger than any other app category — both for the social web and for mobile devices

Mobile is in a renaissance period

The average iPhone user only spends 45% of his on-device time making voice calls

The iPhone Effect

The Mobile Phone Market

Super Smart Phones

4 billion connections5% are smart phones

400M daily circulations of all newspapers800M registered cars900M total cable/satellite TV subscribers1.1B of all types of computers (PC, netbooks...)1.2B total landline phones1.5B total TV sets1.7B total unique holders of credit cards2.1B total unique holders of bank accounts3.9B total FM radios in use

4+ billion connections

The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes

The iPhone Effect

Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408

Source: Morgan Stanley

By 2015 there will be more mobile devices on the Internet than computers

Sports betting is social – ultimate cross selling

Social Sports Betting

Betting together

Competing

Sharing(async)

The Indirect Push

Strategy

Instead of sending message to customers directly, let them do it

Bragging is built into sports-betting punters

http://www.olafurandri.com/?p=395

A new type of Retailer

Social Sports Betting is an opportunity

Mobile is an opportunity