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...........................................................................................................................................................MARKET NICHE:

Food and BeverageIngredients

...........................................................................................................................................................POSITION NICHE:

Quality Assurance...........................................................................................................................................................JOB TITLE:

Vice President, Quality...........................................................................................................................................................CLIENT:

Traditional Medicinals...........................................................................................................................................................

8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

Opportunity Marketing PieceVice President, Quality

LocationRohnert Park, CA

For more information contact:Robbie Ropella

President of Executive Searchrobbie@ropella.com

850-983-4883

ABOUT TRADITIONAL MEDICINALS

ABOUTTHE FOUNDERS

TM's roots go back to a third-generation herbalist named Rosemary Gladstar. In the late

1960s, while living in the coastal redwood forest, she met community activist and environmentalist Drake Sadler. The young couple was part of a movement of back-to-the-land baby boomers seeking an alternative lifestyle, including natural foods and herbal remedies. Together, they shared a vision for the rebirth of herbalism in North America, and in 1974 they co-founded Traditional Medicinals.

Today, Rosemary is often referred to as the godmother of modern herbalism. She

is a well-respected teacher and author who also founded The California School of Herbal Studies and the nonprofit United Plant Savers. Although no longer active in the company, Rosemary’s original herbal formulas (including Throat Coat, Mother’s Milk and Smooth Move) continue to fulfill the promise of quality and integrity.

While Rosemary continues her commitment to herbal education, Drake remains passionate about environmental stewardship and social equity. Forever kindred spirits, their founding values are infused into the core principles of the company and serve as a model for responsible business.

Traditional Medicinals is a prominent herbal wellness company with a rich 45-year history. TM produces

over 60 varieties of herbal and medicinal teas in its solar-powered manufacturing facility based in Sebastopol, CA. Traditional Medicinals is proud to be the number one medicinal, organic and fair-trade herbal tea company in North America. They are the leading seller of wellness tea in the U.S. and the pioneer of the wellness tea category in the U.S. and Canada.

In 1974, TM pioneered the herbal medicinal tea category, and they have since grown to become the fourth largest bagged tea

company in the U.S. Their products are distributed nationally across 70,000 retail outlets in North America in all channels from health and natural foods stores, to every major grocery chain, to mass market retailers and drug stores.

TM is committed to using pharmacopoeial grade herbs – a marker of very high quality that almost no other tea manufacturer claims. Traditional Medicinals is an independent company that embraces sustainability, ingredient purity and social and environmental activism. Any hot tea can comfort people, but the right blend can be comforting and beneficial at the same time. WWW.TRADITIONALMEDICINALS.COM

TRADITIONAL MEDICINALS QUICK FACTS

B L A I R K E L L I S O Nc u r r e n t C E O

1 9 7 4e s t a b l i s h e d

2 0 0 +e m p l o y e e s

C A L I F O R N I Ah e a d q u a r t e r s

COMPANY OVERVIEW

Tr a d i t i o n a l M e d i c i n a l s | Vi c e P r e s i d e n t , Q u a l i t y 2 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

QUALITYDIFFERENCE

TM's trained herbalists are stewards of traditional herbal knowledge, basing their products on herbal

combinations that have been helping people for centuries. Their herbs go through a minimum of nine rounds of rigorous testing before they make it into the bag. Microscopists and lab analysts determine each herb’s identity, strength and purity before handing them off to a cupping team who then ensures the resulting tea has the “right” taste.

TM's first job is to make sure that the herbs they are using are “what they claim to be.” During this phase, TM looks for specific characteristics of each batch of herbs that determine quality. A sample from each

shipment is put under the microscope where herbalists can see each individual flourish, whirl and spiral that indicates the herb’s identity.

Now that TM knows the plant’s identity, they begin to test its true character. This is to avoid wayward plant parts and leftover earth material. They also look at water content to see that the herb has been dried properly and check for microbes, heavy metals and, if non-organic, pesticide residues.

Finally, the cupping team, led by TM's professional blendmaster, tastes and smells the brewed cup and evaluates its properties. This sensory evaluation helps them make sure that each herbal blend has the correct taste and aroma.

TM'SPRODUCTS

TM's herbalists have carefully crafted over 60 high-quality herbal teas, categorized into nine wellness

collections: detox, digestive, green, herbal, laxative, relaxation, seasonal, tonic and women’s.

These beneficial blends come in a vast array of flavors, textures and aromas, offering a bounty of options for customers to choose from. Some of their most popular formulae include chamomile, echinacea, ginger, lemon, peppermint and roasted dandelion.

For a full list of specific TM products, click the link below.

Herba l Benef i t s

FULL PRODUCT CATALOG

Detox

Digestion

Good Mood

Green Tea

Heart Health

Herbals

Immunity

Joint Health

Laxative

Nausea

Pre & Postnatal

Probiotics

Relaxation

Seasonal Care

Skin Health

Sleep

Stress Relief

Water Retention

Women's Cycle

Accessories

PRODUCT OVERVIEW

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CORPORATECULTURE

Traditional Medicinals loves plants and wellness. They are proud to be the number one medicinal, organic

and fair trade herbal tea company in North America with over 60 varieties of herbal, medicinal teas. They love to talk about plants, share wellness ideas and spread medicinal herb knowledge. They don’t just talk the talk; they walk the talk of the core values they stand for.

TM believes in a triple bottom line – focusing on people, planet, & profit. The Company purchases 107 different herbs from 37 different countries on six continents. Annually, TM invests over $1 million in herbal growing communities. Today, over 1,000 children attend a TM school in India

where the Company has built the building and supplied the teachers, daily hot meals, uniforms and a bike to get there. For all of their sustainability and ethical business practices, TM was recognized as one of the top 10% of all Benefit (B) Corporations in the world.

Traditional Medicinals is an independent, intensely purpose-driven company with a planning horizon extending beyond the next generation. For 43 years, the Company has been a pioneer in an emerging social business model while achieving commercial success as the fourth largest bagged tea company in the US. Their size and accessible leadership enable their employees to make significant contributions.

Core Va lues

Quality

Innovation

Collaboration

Humility

Respect

Sustainability

"I love working at TM because of the kind, smart & dedicated people who work here."

— James P.

"I love working for TM because I love watching everyone be so happy and willing to implement our company values in everything we do!"

— Samantha B.

"I love being part of a company that creates products to benefit everyone along our supply chain, from our farmers in remote areas of the world and our employees to the people who drink our tea."

— Judith Y.

CULTURE OVERVIEW

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BLAIR KELLISONChief Executive Officer (CEO) . 11 years

Blair is TM's first non-founder CEO, which means he’s had some big shoes to fill. He took the reins from co-founder Drake Sadler

in 2008, feeling called to apply his business talents to products he deeply believes in.

A former CPA with Ernst & Young, Blair received his MBA from The University of Chicago in Marketing and Finance and worked as a brand manager at Nestle Foods. In 1995, he took a 70% pay cut and a huge risk that would become the best decision of his career—leave his business development position for a mission driven, all natural food company called Fantastic Foods. That bold move started him on the path of working in what he most believes in: mission driven, health and wellness companies.

Blair has a history of strong leadership in companies whose mission is to bring health and wellness to their lives. He was CEO of Alternative Medicine, a multi-media publishing company. During his five-

year tenure he transformed the company from an unprofitable fledgling organization, into a high growth and profitable enterprise. Before joining Traditional Medicinals, he co-founded and helmed Natural Snacks.

Blair had been drinking Traditional Medicinal teas for many years, but it was not until a visit to the company that he realized the extent of TM's commitment to their employees, to their farmers and collectors around the world and to instituting sustainability and social responsibility into every aspect of its business—from field to manufacturing.

Citing TM's reinvention of the standard business model as inspiration, Blair is excited to inherit nearly 40 years of commitment to product quality and consumer trust and looks forward to continuing the company’s fulfillment of its mission: connecting people to the power of plants.

HIRING TEAM OVERVIEW

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KATIE HUGGINSVice President, Technical Services . 22 years

If anyone wants to understand Katie’s basic approach to life, all they need to do is read the bumper sticker that says, "I am a tree hugging

dirt worshiper." Her interest in plants began in childhood, when she would spend time visiting the various plants in her backyard. Eventually, she went on to study plants through the lenses of a variety of scientific disciplines and through her work in the natural products industry.

Katie has been with TM since 1997 and is definitely one of their preeminent herbal experts, as well as a key member of their management team. She has been responsible for developing TM's Quality Control testing laboratory and testing programs, as well as more than doubling the size of the QC department from a staff of 5 to 12. She’s been instrumental in their work to transition to mostly organic, pharmacopoeial ingredients. She’s also devoted time to an agricultural study of senna (the primary

ingredient in their popular Smooth Move teas). Prior to her work with TM, Katie spent a decade in the natural products industry at Celestial Seasonings and 4 Health.

Katie brings an exceptional level of knowledge and passion to her work in Technical Services, where she oversees the Quality Control, Legal & Regulatory and Research & Development Departments. Katie’s advocacy for plants—whether that shows up in a commitment to pharmacopoeial standards, rigorous quality control processes, rational formulation approaches or sustainability efforts—has fundamentally influenced the culture of the organization and they are very grateful for her contributions.

When not in the lab, Katie can be found working in her organic garden, which she aspires to turn into a small scale farm, where she grows herbs, vegetables, flowers, fruit and nut trees on her urban lot.

HIRING TEAM OVERVIEW

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GARY CUNNINGHAMChief People Officer (CPO)

Gary credits his core values for guiding him to Traditional Medicinals. Born in Houston, TX, and raised throughout the

South, Gary learned early on from his family the importance of hard work, a healthy sense of humor and the satisfaction derived from putting others first. Although he began his career conducting cancer research as a Howard Hughes Medical Institute research fellow, it wasn’t long before his passion for helping others led him to working with people and organizations.

As a values-driven leader, Gary has positively impacted complex businesses undergoing growth and transformation in the tech, manufacturing and CPG sectors for over 20 years. Gary always emphasizes the value of putting people first while building a great culture, relentlessly managing talent, and creating high performance teams coached by authentic leaders.

Gary earned his Bachelor’s degree in Biomedical Science from Texas A&M University, and he graduated Magna Cum Laude with his Master’s degree in Management from North Park University. In 2013, he completed his executive education in General Management (GMP14) at Harvard Business School where he is an active alumnus. Gary holds various professional certifications including a certification in mediation & negotiation from Harvard Law School’s Negotiation Institute. Gary is also a certified Senior Professional in Human Resources (SPHR) and a trained executive coach.

Excited to have made the leap to a purpose–led, social business, Gary is a strong proponent of people aligning their careers to best match their core values. Gary spends his free time meditating, being active outdoors, working out, traveling and enjoying a laugh over a glass of wine with friends.

HIRING TEAM OVERVIEW

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The Vice President, Quality is responsible for ensuring the company’s quality systems support product safety, efficacy and compliance. This position is also responsible for developing the total quality strategy for the company and its subsidiaries and

ensuring quality policies and quality initiatives support company goals.

The Vice President, Quality manages 20 Quality staff, including 4 direct reports: the Quality Assurance Manager, the Quality Control Manager, the Quality Assurance Supplier Manufacturer and the Principal Scientist Botanicals. The Vice President, Quality will report directly to the CEO with dotted-line responsibility (during transition period) to the Vice-President, Technical Services. As a member of the Company’s Executive Leadership Team (ELT) the Vice President, Quality will collaborate with other company executives to drive

strategic, operational and financial success.

The focus of this position is leadership, strategic planning and flawless execution. This position offers a clear path to advancement and added responsibilities as the Company

continues to grow in size and complexity.

• Provide strategy and tactical planning for company quality initiatives, ensuring proper alignment with company vision, mission and goals.

• TM is a dynamic, high growth environment with sales consistently doubling in size every five years. It is critical for this position to provide management and leadership to the Quality Assurance and Quality Control functions to enable them to effectively meet the ever-expanding needs of the company’s manufacturing operations (both in-house and co-manufacturers) and cross functional departments.

• Support the Company’s innovation activities, which are very robust and whose activities are driving the Company’s top line growth.

• Collaborate cross-functionally with other members of the executive management team, including Marketing, Innovation, Sales, Operations and Legal and Regulatory Affairs, to develop company goals, objectives and projects. Work with department managers to establish departmental goals, objectives and projects to fulfill the overall company goals.

• Participate in setting long-term financial goals for the company.

• Provide management and leadership to the Quality Assurance and Quality Control functions in the development and implementation of compliant and efficient regulatory strategies and processes.

• Develop and monitor key performance metrics to support the Company’s quality and operations strategy.

• Set the long-term structure of the Quality department. Recruit, hire and develop scientific quality staff. Set staffing strategy and priorities. Ensure that appropriate technical and scientific quality resources are available to the company.

• Coach and mentor the Quality team to ensure appropriate levels of accountability for decision-making; enhance the Quality team’s knowledge of regulatory and quality concepts.

• Communicate cross-functionally within the organization. Regularly discuss progress and issues with the Executive Leadership Team.

• Design and implement programs to ensure that quality systems and processes deliver the highest quality products. Maintain oversight of the company Quality Management System.

Job Responsibilities

VICE PRESIDENT, QUALITYTraditional Medicinals, Inc.

POSITION OVERVIEW

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• Lead change through a process that empowers staff within the quality organization, giving them skills and ownership for initiatives and results. Lead the Quality Control management team and ensure that the laboratory is run effectively and efficiently, while being able to respond to changing business needs.

• Ensure companywide understanding of quality principles and practices. Educate other departments such as Production, Purchasing, Planning and Research and Development on current Good Manufacturing Practices and compliance as needed.

• Identify and teach best practices in quality. Establish best practices in the Quality Laboratory as well as in Quality Assurance and document control systems.

• Create top down annual and long-term budgets for the quality department.

• Plan capital requirements for the Quality Laboratory and quality department.

• Develop strategies for compliance to multiple regulatory environments including food, dietary supplements, OTC drugs and therapeutic products.

• Monitor legal and regulatory trends and actions. Participate in industry initiatives to improve quality and compliance, including membership in professional, scientific and trade organizations. Ensure compliance to applicable regulations in the manufacturing facility and at co-manufacturers.

• Identify opportunities for cost-effective, time-efficient and compliant changes to the quality system throughout the Company and collaborate with others for their implementation.

• Collaborate with Legal and Regulatory in responses to regulators including but not limited to: United States Food and Drug Administration, California State Food and Drug Branch, Health Canada and Cofepris.

• Ensure proper and timely investigation of Adverse Events and Consumer Complaints.

• Lead a technical revolution in the Company’s Quality Assurance practices. Identify and implement best practices IT systems and process to revolutionize and streamline the Company’s QC practices top to bottom.

• Create a continuous improvement culture in the Quality department. Implement Lean Six Sigma or other continuous improvement initiatives.

• Critically analyze, using appropriate sources of data, Traditional Medicinals' operational and quality capabilities to drive sustained quality improvement in their facility and at co-manufacturers.

• Lead improvements in technology (e.g. LIMS, QMS) for the Quality department.

• Develop and participate in initiatives, policies and programs to reduce costs and improve quality and supply, in conjunction with Sourcing and Purchasing.

• Participate in external learning opportunities and continuing education programs to expand knowledge of professional disciplines. Ensure that Quality staff participates in continuous education and development.

Job Responsibilities (cont'd)

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Education & Experience

• B.S. in Science, Engineering or other applicable discipline required. Advanced degree in Plant Science or other related science is strongly preferred.

• 15+ years of progressive experience in Quality Management in the food and beverage, dietary supplement or pharmaceutical industry is required.

• 10+ years of experience developing and leading the overall quality strategy in a high-growth company as well as managing day-to-day operations.

• Understand the role of QC in a fast paced, high growth, consumer products company environment.

• Botanical science knowledge is a plus.

• Ability to travel as needed <20%.

Required Leadership Competencies

• Managing Vision and Purpose. Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision shareable by everyone; can inspire and motivate entire units or organizations.

• Building Effective Teams. Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

• Strategic Agility. Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

• Managing Through Systems. Can design practices, processes and procedures which allow managing from a distance; is comfortable letting things manage themselves without intervening; can make things work through others without being there; can impact people and results remotely.

• Organizational Agility. Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices and procedures; understands the cultures of organizations.

Personal Characteristics

• Honest and ethical.

• Excellent decision maker; listens to all sides.

• Adept at creating and leading teams.

• Demonstrated ability to drive and deploy best practices processes for the function.

• Demonstrated ability to navigate and lead in a high growth environment and to manage ambiguity.

• Able to be organized and attentive to detail without losing focus on the big picture.

• Collaborative; relationship-based.

• Outstanding communicator; tactful but straightforward and clear.

• Adept at complex problem solving; demonstrates innovative and creative thinking.

• Able to thrive in a fast-paced, ever-changing entrepreneurial environment; self-directed/self-motivated.

Qualifications

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ABOUTROHNERT PARK & SONOMA VALLEY, CA

Located in central Sonoma County and laid out in the 1950s, family-friendly Rohnert Park was one of the

first planned communities nationwide.

Kid-oriented activities abound. Take a spin in competition-level electric karts at Driven Raceway, which also offers a mini golf course, mini bowling alley, video games and the Hot Rod Café. Roll on wheels at Cal Skate Roller Blading and Skating Center. Enjoy bumper boats, miniature golf, batting cages and other fun activities at Scandia Family Fun Center. Bowl for a strike on one of the 50 state-of-the-art lanes at Double Decker Lanes, which includes a snack bar, video arcade with pool tables, a bowling pro shop and a full-service sports bar. For an arts break, the Spreckels Performing Arts Center provides the finest performing arts

programming from around the world. And the 128-acre Crane Creek Regional Park offers hiking (including wheelchair-accessible trails), biking and horseback riding; an 18-hole disc golf course; picnic tables; and outstanding bird watching opportunities.

The Donald and Maureen Green Music Center, located on the scenic campus of Sonoma State University, is a world-class performing arts complex with multiple performance venues, a music education wing and more. The jewel in the Green Music Center crown is the acoustically superb 1,400-seat Joan and Sanford I. Weill Hall concert venue. Modeled after Seiji Ozawa Hall at Tanglewood, Weill Hall includes a back wall that can be fully opened onto a landscaped and terraced lawn, to expand the audience capacity for summer concerts.

The Sonoma Valley is not only a wonderful place to visit, but also a great place to live and work. Whether

buying or renting, Sonoma Valley offers housing options ranging from apartments and condominiums to single-family homes. Sonoma Valley can be found in the southeastern corner of Sonoma County and is perhaps most well known for being “Wine Country”. There are more than 425 wineries in this area, ranging from small and rustic to elaborate castles. Some have quaint picnic grounds while others are home to gourmet reservation-only restaurants. One vineyard – Rodney Strong – even hosts an annual concert series. The area also hosts an annual Taste of Sonoma festival where visitors and residents can taste all of the wonderful wine – and gourmet food – the area has to offer.

LOCATION OVERVIEW

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The Sonoma Valley Unified School District (SVUSD) oversees five neighborhood elementary schools, two charter schools, two middle schools, a comprehensive high school and an alternative education high school. The Kenwood School District oversees one elementary school. Several private schools serve children in Sonoma Valley, including St. Francis Solano School, The Presentation School, Sonoma Valley Academy, SoloQuest, Sonoma Academy and Hanna Boys Center.

Local residents are served by two community colleges, Napa Valley College and Santa Rosa Junior College, considered one of the "jewels" of the California Community College System. SRJC offers a strong general education program for students planning to transfer to four-year

colleges and universities, along with more than 175 career skills certificate programs that prepare students for the workforce, including a highly-respected culinary arts program.

Sonoma State University, about a half hour away, offers degrees in 45 majors at the bachelor's level and 15 at the master's level, through its schools of Arts and Humanities, Business, Education, Social Sciences and Science and Technology. The SSU School of Business & Economics offers undergraduate business and MBA programs as well as a Wine Business Institute and actively partners with other regional organizations to grow the local economy.

Sonoma is very proud of its community hospital, recently named among the 15

safest hospitals in the country by Consumer Reports. Sonoma Valley Hospital provides a wide range of healthcare services including a brand new, state-of-the-art 24-hour emergency room and surgery center, along with a birthing center, rehabilitation center, occupational health, the Carolyn J. Stone Center for Women's Health and Wellness and the new Compass Health Assessment Center.

Over the years, Sonoma Valley has attracted numerous health care and fitness professionals in traditional and alternative fields, giving residents an abundance of treatment options. Excellent dental, eye, skin and hearing care are also widely available.

ROHNERT PARK & SONOMA VALLEY QUICK FACTS

~ 4 2 , 8 0 0c e n s u s p o p u l a t i o n

OA K L A N D I N T E R NAT I O NA L

c l o s e s t m a j o r a i r p o r t

S A N F R A N C I S C Oc l o s e s t m a j o r c i t y

U S 1 0 1m a j o r h i g h w a y

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ROHNERT PARK & SONOMA VALLEY, CA HIGHLIGHTS & LINKS

City Information

• Rohnert Park www.rpcity.org

• Rohnert Park Chamber of Commerce www.rohnertparkchamber.org

• Sonoma County www.sonomacounty.ca.gov

• Sonoma County Connections www.sonomacountyconnections.org

Arts & Entertainment

• Sonama Valley www.sonomavalley.com

• Visit Sonoma Valley www.sonomacountry.com

• Driven Raceway www.drivenraceway.com

• Sonoma County Regional Parks www.parks.sonomacounty.ca.gov

• Green Music Center www.gmc.sonoma.edu

Shopping

• Santa Rosa Plaza Shopping Mall www.simon.com/mall/santa-rosa-plaza

• Petaluma Village Premium Outlets www.premiumoutlets.com/outlet/petaluma-village

• Sonoma Marketplace www.thesonomamarketplace.com

• Montgomery Village www.mvshops.com

• Deer Creek Village www.shopdeercreekvillage.com

News

• ABC7 News www.ab7news.com/place/rohnert-park

• Sonoma County Gazette www.sonomacountygazette.com

• Sonoma Index-Tribune www.sonomanews.com

Education

• Sonoma Valley Unified School District www.sonomaschools.org

• Sonoma State University www.sonoma.edu

• Napa Valley College www.napavalley.edu

• Santa Rosa Junior College www.santarosa.edu

Realty

• Zillow - Rohnert Park, CA www.zillow.com/rohnert-park-ca

• Zillow - Sonoma County, CA www.zillow.com/sonoma-county-ca

• Trulia - Rohnert Park, CA www.trulia.com/CA/Rohnert_Park

• Trulia - Sonoma County, CA www.trulia.com/CA/Sonoma_Real_Estate

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850-983- 4883robbie@ropella.com

Skill Survey

Vice President of Quality Name: Date:

1. Outline University Degree(s): Please provide the Name and Location of each Institution.

2. Provide an overview of your expertise, including years of experience, in quality management roles. Please highlight all experience related to the following industries: Botanicals, Dietary Supplements, OTC Pharmaceuticals and Functional Food and Beverages.

3. Share an example that showcases your ability to utilize best practices related to manufacturing technologies in order to design, implement and manage continuous improvement.

4. What were the final results of the above example? What metrics did you use to determine the ongoing success of these efforts (yield, uptime, cost reductions, etc.)?

5. Provide an example of a time when your curiosity and outside-the-box thinking made a real difference in the successful completion of a project. (Please note this question is an opportunity to demonstrate problem-solving skills. Proprietary information is neither requested nor desired.)

6. Describe and rate your level of business acumen. Explain what "the business side of quality" means to you and detail your experience related to this concept.

7. Outline your people management experience. Describe the largest group you have led. Of that number, what was the breakdown between direct and indirect reports? What functional areas reported to you?

8. Describe your leadership style. What are the most effective methods you have found to mentor, grow and develop, and build into a cohesive team, those who report to you?

9. Describe your experience working within lean organizations where you had to "wear a lot of hats". What did you like about this type of work environment? What did you find challenging?

10. Please outline the knowledge and experience you have in all regulatory disciplines, especially in regards to CFR and GMP. (While this is not an essential requirement, it is very beneficial to the position.)

11. Tell us about any non-compete and/or employer restrictions that you may have. Please provide these documents for our review.

12. What about Traditional Medicinals compels you to explore this opportunity? How does the opportunity align with your professional and personal ethos?

Relocation Acknowledgement As evidenced by my initials below, I acknowledge the requirement to relocate to the Rohnert Park, CA area for the specific opportunity with Traditional Medicinals and am willing to do so if hired. I fully understand that this acknowledgment is a requirement for the interview process and states that I have already spoken with any necessary parties (i.e. spouse, significant other, children, parents, etc.) who may directly be impacted by my final decision to relocate.

Initials

References Please provide three to six references. The first priority is current and/or past supervisors, then employees, then peers, then customers (where appropriate).

Example: Bob Smith, currently - Business Director at ABC Corporation 412-123-4567, Email: bob.smith@abccorp.com. Was Business Director, my direct supervisor, while I was a Manager at ABC Corporation.

We will NOT contact any references until after completing the interview process and not without notifying you first.

1) 2) 3)

4) 5) 6)

Our Candidate Comparison Score Card is to be completed on every candidate you have now screened as a potential fit. If you can tell that some of the candidates are probably Low level (in a superficial overview)

in comparison to others you set those aside now and just score the rest. The Score Card will help you objectively weigh all the Must Haves and even the preferences in such a way that at the end of using the Score Card process you can be pretty sure who the High plus candidates are, who the High candidates

are, and who the Medium candidates are. Then we focus on scheduling for the High Potentials.

Candidate Comparison-Scorecard Grader's Name:

Candidate Name: Grade:

Client Name: Traditional Medicinals Hiring Mgr:

Position: Vice President of Quality HR Contact:

Salary Range: 200k - 60k bonus Candidate Base: Bonus:

Communications: L = Heavy Accent - Hard to Understand M = Accent - Understandable H = No Accent - Easy to Understand Comment:

Attribute H/M/L Comment 1. Education H = Advanced degree in Plant Science or related field M = Bachelor's degree in Science or Engineering L = No degree, or degree in a field other than above

2. Quality Experience H = 15+ years of experience in relevant quality management roles M = 10-15 years of experience in relevant quality management roles L = Less than 10 years of experience in relevant quality management roles

3. Continuous Improvement Example H = Specific example that demonstrates an ability to utilize best practices in support of continuous improvement M = General answer that indicates experience with continuous improvement best practices L = Answer does not indicate an ability to utilize best practices in support of continuous improvement

4. Results H = Well-defined response detailing significant results and metrics used to measure success M = Broad response that suggests some knowledge of metrics systems L = Response does not suggest experience utilizing metrics to measure project success

5. Outside-the-Box Example H = Specific example that demonstrates well-developed problem-solving skills M = General answer that indicates an ability to think outside-the-box L = Answer does not indicate an ability to think outside-the-box

6. Business Acumen H = Well-defined response demonstrating strong business acumen and understanding of the business side of quality M = Broad response indicating business acumen and understanding of the business side of quality L = Answer does not indicate proven business acumen or understanding of the business side of quality

7. People Management H = Has successfully managed teams of 25 or more direct and indirect reports across various job functions M = Has successfully managed teams of 15 to 25 direct and indirect reports L = Has never successfully managed large teams

8. Leadership Style H = Answer indicates a well thought-out system for maximizing the potential of a team M = Broad answer indicating some leadership abilities L = Answer does not indicate proven leadership skills

9. Lean Organizations H = Has thrived in lean organizations and has an affinity for this type of working environment M = Limited experience in lean organizations, but has confidence in ability to succeed within them L = Dislikes working within a lean environment

10. Regulatory Disciplines H = In-depth knowledge of and experience with various regulatory disciplines M = Has a surface understanding of regulatory disciplines L = Little to know knowledge of or experience with regulatory disciplines

11. Non-Compete H = No relevant non-compete or non-disclosure in place M = Has a peripheral non-compete or non-disclosure in place - could limit some activities L = Has a strong relevant non-compete or limiting non-disclosure

Grading Point System: H’s = 4 M’s = 3 L’s = 2 Bonus Points = .5

Now add up the numerical value of each grade and then divide by the total number of grades

Total Points:

Divided by 11 grades =

Avg. Grade:

Connect with us to put our people and process to pro�table use today! 850.983.4777

1 ALIGNING EXPECTATIONSRopella aligns expectations with everyone on the hiring team to ensure we’re partnering e�ciently and e�ectively. We’ve created a 3-step launch approach. Through a comprehensive Intake Interview, we 1) Discuss the hiring process, 2) Evaluate the research needed, and3) Review the overall search strategy to ensure we are all on the same page.

SEARCH PREP QUESTIONNAIREAt the beginning of each search, we conduct a comprehensive Intake Interview with the hiring team to ensure Ropella fully understands the most e�ective way to present your opportunity. This includes questions about cultural dynamics, management style and the MUST HAVES for each search. We’ll also evaluate your position description, looking for potential improvements. We then identify the preferred companies and best titles to target to be sure we are focusing on the most e�ective recruiting paths.

OPPORTUNITY MARKETING PIECE Once we understand your search, our team designs an Opportunity Marketing Piece, custom created for your speci�c opportunity, used to attract the best passive candidates. This piece is a comprehensive 6 to 12-page pitch book, �lled with what’s exciting about your organization your products and their markets, as well as a description of your culture and even yourmanagement style. It also includes your position description and a thorough overview ofthe location where the position is based.

SKILLS SURVEYWe create a custom skills and experiences application based on the MUST HAVES for your opportunity. This helps us identify and select for submission the most quali�ed A and B candidates that meet all your parameters. The C candidates are set aside.

SCORECARDWe thoughtfully score all candidates as we move through the screening and interview process. In order to help you make the right hire, we assess based on skills and experience, cultural dynamics, management style, compensation and relocation �t.

PERFORMANCE STANDARDS ASSESSMENT We can dive deep and assess past performance as well as corporate and team cultural �t with a variety of personality, communications and leadership style pro�ling tools. We also o�er pre-hire, function speci�c assessment tools, as well as on the job testing exercises.

STAGE 1 | SMART STRATEGY & LAUNCH

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The SMART Search System® has revolutionized hiring in the same way Six Sigma revolutionized manufacturing. We've invested more than 30 years researching best practices, developing our own tools and continuously improving our SMART Search System® . We provide our clients precise and predictable hiring results unparalleled in the search industry.

“LIKE SIX SIGMA FOR EXECUTIVE SEARCH”

®

Through Global Talent Discovery, Assessment & Connection

Real. Expert. Advice. With over 30 years of recognized search experience, Patrick Ropella knows how to �nd and recruit the right talent.

Patrick, Thank you for all that you and Ropella do for Dow. The processes and systems you have applied (from The Right Hire) while working with Dow have proved very valuable over many years of service.

Andrew Liveris, Chairman and CEO, Dow Chemical

Patrick Ropella's current book, The Right Hire, gives us proven principles and focused strategies to identify, attract, motivate and measure talent in any �eld. If you need relief fast, read and put into practice what's in this book.

Gerry Roche, Sr. Chairman, Heidrick & Struggles

®

RECRUITINGWe run comprehensive recruiting campaigns to source, target and recruit the right candidates. We then submit the best candidates and schedule interviews as we help cultivate relationships between our clients and candidates.

INTERVIEWSWhile you’re interviewing and evaluating your �rst slate of candidates, Ropella continues to recruit, building an additional slate of optional candidates, so we don’t lose momentum and experience unnecessary time delays. We also use SPARK HIRE video interviews to improve assessment.

CANDIDATE INTERVIEW DEBRIEFAfter each interview, we debrief with each candidate to ensure the opportunity continues to be the right �t for their career.

HIRING TEAM DEBRIEF After each interview, we debrief with the hiring team to discuss each candidate as we continue to move through the interview and �nal selection stages.

REFERENCES & BACKGROUND CHECKS We o�er a variety of reference checking options. CHECKSTER is a unique and highly productive web-based tool we prefer to use on most searches.

COMPENSATION BENEFITS & RELOCATION ASSESSMENT Our proprietary Compensation Comparison Calculator merges the variety of complex compensation factors into one document. This allows for easy comparison of current and competing o�ers, to ensure you don't lose the perfect candidate to any competitor.

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STAGE 2 | SMART RECRUITING & INTERVIEWING

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STAGE 3 | SMART HIRING & ONBOARDING

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Compensation Calculator

Offer Recommendation OverviewOffer Recommendation OverviewThis chart compares Offer A (outlined on the next page) to the candidate's current compensation package.

Green indicates areas in which the offer would improve the candidate's position.

Red indicates areas in which the offer does not meet the candidate's current compensation package.

Blue indicates areas in which the offer and the candidate's current compensation package are the same.

Annual Base Salary +12%

Bonus +100%

401K Equal Equal

Medical Insurance (Out-of-Pocket)

+157%

Paid Time Off Equal Equal

�Candidates Current Compensation & Benefits

Offer & AcceptanceOffer & AcceptanceStrategyStrategy

SalarySalaryScenariosScenarios DetailsDetails

A) Salary negotiator can accepton candidate's behalf

$145,000 MacDermid offers a base of $145,000 and 4 weeks of vacation. An offersalary of $145,000 equates to a 12.5% increase over Steve's current salary.A package at this level would get an immediate acceptance from Steve, andwe can go ahead and set a start date.

B) Salary that would still beconsidered viable

$140,000 MacDermid offers a salary of $140,000 and 4 weeks of vacation. An offersalary of $140,000 equates to a 8.5% increase over Steve's current salary. Apackage at this level would still be attractive to Steve, and still showsMacDermid's commitment.

C) Salary candidate will likely walkaway from

$135,000 MacDermid offers an absolute minimum salary of $135,000 and 4 weeks ofvacation. An offer salary of $135,000 equates to a 4.5% increase overSteve's current salary. A package like this would have Steve askingquestions about MacDermid's interest in him.

Notes About Offer RecommendationNotes About Offer Recommendation

Cost of Living

The Ropella Group | 850.983.4777 | ropella.com