opti user survey_mc

RBI Jobs Sites – User Profile Survey 2012: Optician Jobs

User Profile Survey 2012

Optician Jobs

Kevin Puttock

Research & User Experience

July 2012


2

Background

Research was required to provide feedback from jobseekers about the redesigned jobsite on the new madgex platform, specifically:

Rating of the site for speed, performance and usability

Overall rating of the site

Comparison to previous version of the jobs site

Results will be used primarily to support sales and marketing activities.


3

I am a jobseeker, actively look-ing for a job

I am a browser. I look at jobs, but I'm not actively applying

I am an employer / recruiter look-ing for candidates

60%

40%

60% of those surveyed are actively searching for a job

Base: all respondents (83)

Q. Which of the following best describes your job seeking status?Q. Which of the following best describes your job seeking status?

Potential job seekers

Excluded from subsequent analysis


4

Permanent - working full time

Unemployed

Temporary / Contractor

Permanent- working part time

Student / Recent graduate

Retired

Other

58%

10%

13%

8%

1%

1%

8%

66% are currently working in permanent roles


Q. What is your current working status?Q. What is your current working status?

66% are in permanent roles


5

29% visit Optician Jobs daily and 68% visit at least weekly


Q. How often do you visit Optician Jobs?Q. How often do you visit Optician Jobs?

More than once a day

Once a day

Once every 2-3 days

Once a week

Once every 2 weeks

Once a month

Less often

Never

4%

25%

23%

16%

13%

9%

8%

3%

29% visit daily

68% visit weekly


6

Base: all respondents (various)

Q. How would you rate Optician Jobs for each of the following factors?Q. How would you rate Optician Jobs for each of the following factors?

Speed of the site

Ease of use of the site

Number of jobs on the site

Design / appearance of the site

Relevance of jobs on the site

Accuracy of the search results

34%

34%

25%

23%

23%

20%

46%

46%

51%

55%

45%

44%

19%

17%

20%

20%

25%

24%

1%

3%

1%

1%

3%

4%

0.03

0.01

0.04

0.08

Excellent Good Fair Poor Don't know

The ‘speed of the site’ and ‘ease of use of the site’ gained the most positive feedback with 80% rated each as excellent or good


7


Q. What is your overall opinion of Optician Jobs?Q. What is your overall opinion of Optician Jobs?

Excellent

Good

Fair

Poor

29%

59%

12%

88% rated Optician Jobs as excellent or good overall

88% excellent or good


8


Q. And, overall how would you rate the new Optician Jobs site compared to the previous site?Q. And, overall how would you rate the new Optician Jobs site compared to the previous site?

Much better than the previous site

A little better than the previous site

About the same as the previous site

A little worse than the previous site

A lot worse than the previous site

Don't know

30%

35%

16%

20%

30% agreed that the new Optician Jobs site was ‘much better than the previous site’ with 65% rating the new site as better overall

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