optical case study · 2020-07-01 · engagement (likes, comments, shares) visual and contextual...

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Held an average Media Efficiency Ratio of Chief Media was tasked with developing a media campaign for a breakthrough optical product. Chief Media implemented a three-pronged strategy to achieve campaign objectives: CHALLENGE STRATEGY ENTER THE MEDIA LANDSCAPE 300% PHASE 1: TV & RADIO AUDIENCE SEGMENTATION $88,000 6% Click thru rate, exceeding the optical industry average of 2% FIRST 8 WEEKS OF FACEBOOK CAMPAIGN SHOWED PROMISING RESULTS Cost per order improved over Chief Media Executes a Tiered Marketing Campaign to Develop a Seamless Customer Experience Chief Media Direct Response Marketing RESULTS DEMOGRAPHICS ENGAGEMENT (LIKES, COMMENTS, SHARES) VISUAL AND CONTEXTUAL MESSAGING generated in revenue 8 figures annually, uses a mix of TV and Digital and is in over 20,000 Today, the brand does The campaign started via Facebook with minimal budget, using it as a “focus group” to analyze: PHASE 2: DIGITAL A larger digital campaign was added to the media mix, which included: BANNER DISPLAY PAID SEARCH AFFILIATE MARKETING PHASE 3: DRTV Once goals were achieved in the digital space, we parlayed our learnings into a successful direct response TV campaign, continually increasing weekly budgets 30% on average, steadily reaching benchmarks and building a retail footprint. 1.71 retail stores

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Page 1: Optical Case Study · 2020-07-01 · ENGAGEMENT (LIKES, COMMENTS, SHARES) VISUAL AND CONTEXTUAL MESSAGING generated in revenue 8 figures annually, uses a mix of TV and Digital and

Held an average Media Efficiency Ratio of

Chief Media was tasked with developing a media campaign for a breakthrough optical product.

Chief Media implemented a three-pronged strategy to achieve campaign objectives:

CHALLENGE

STRATEGY

ENTER THE MEDIA LANDSCAPE

300%

PHASE 1: TV & RADIO

AUDIENCE SEGMENTATION

$88,000

6%Click thru rate, exceeding

the optical industry average of 2%

FIRST 8 WEEKS OF FACEBOOK CAMPAIGN

SHOWED PROMISING RESULTS

Cost per order improved over

Chief Media Executes a Tiered Marketing Campaign to Develop a Seamless Customer Experience

Chief MediaD i r e c t R e s p o n s e M a r k e t i n g

RESULTS

DEMOGRAPHICS

ENGAGEMENT (LIKES, COMMENTS,

SHARES)

VISUAL AND CONTEXTUAL MESSAGING

generated in revenue

8 figuresannually, uses a mix of TV and

Digital and is in over

20,000

Today, the brand does

The campaign started via Facebook with minimal budget, using it as a

“focus group” to analyze:

PHASE 2: DIGITALA larger digital campaign was added to the media

mix, which included:

BANNER DISPLAY

PAID SEARCH

AFFILIATE MARKETING

PHASE 3: DRTVOnce goals were achieved

in the digital space, we parlayed our learnings into a successful direct response TV

campaign, continually increasing weekly budgets

30% on average, steadily reaching

benchmarks and building a retail footprint.

1.71

retail stores