Mercyhurst Operational Security Team28 October 2008

Strategic Intelligence

Restatement of Tasking

What are the optimal markets for hidden data detection and

cleansing software?

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Optimal MarketsAn optimal market is defined (in order of

importance) as:

Primarily US locations, central to AlabamaEnterprise focused (number of employees and

revenue)Use and need to protect confidential informationHeavily use Microsoft Office and PDF filesHave a need for a solution to the hidden data

problem

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Key FindingsOut of the 12 industries the analysts examined,

the education and legal industries will likely be the optimal vertical markets for hidden data software

The education and legal industries are the strongest demonstrators of: The corporate characteristics initially specified

in the taskingAn overriding need for a hidden data software

solution4

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Education IndustryThe education industry on average:

Scored the highest for Industry Security Need Included institutions with an employee base of

500+ and a yearly revenue of $40-$80 millionIncluded institutions located within 200-300

miles of ManTechInternet domain search revealed a total of

39,037 PDF and Microsoft documents

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Legal IndustryThe legal industry on average:

Scored the second highest for Industry Security Need

Included companies with an employee base of 500-1000 and a yearly revenue of $40-$80 million

Included companies located within 200-300 miles of ManTech

Internet domain search revealed a total of 3,485 PDF and Microsoft documentsRatio of documents to companies is

approximately 497:1

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MCDM Overview

Multi-Criteria Decision Making Answers requirement by narrowing down a list

of choices to a “best choice”Choices evaluated on a set of measurable

criteriaOutcome organized in MCDM Matrix

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MCDM MethodChoices: Selection of companies, located within

the state of Alabama and the greater Atlanta areaCriteria: For each criterion, the analysts

assigned the company a value from 1-3 (low-high)After the analysts evaluated all 8 areas of the

company, they totaled the numbers and ranked the companies according to grand total

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Matrix CriteriaLocation Competitive Market Penetration Number of Employees Revenue Company PDF Exposure Company Microsoft Document Exposure Industry Security Need Document Integrity Sampling

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Thank You

Any Final Questions?

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Contact Information

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