Are you worried over the performance of your website in Search Results? Or are you unsure on what you should do to improve traffic to the website?

Well, the answer to all your questions lies in SEO.

SEO or Search Engine Optimisation helps in optimizing website and improve website’s rank in search results.

With better ranking, you can stay assured of more visitors and better conversions.

Website is the face of your business or organization in the digital world. Wouldn’t you like your website to make a solid impression?

Having a website is not sufficient, you need to make sure it reaches target audience. So, you need to optimise your website and make it SEO-friendly.

Get an idea what Search Engines are looking for.Elements that search engines do not want include –•Overuse of keywords•Poor user experience•Poor quality links to the websiteThese elements will hurt performance of your website in search results.

Plan a clear and simple structure of your website. Remember, hierarchy is very important for ease of access as well as SEO.

To make website structure precise and clear, it is a smart idea to create a sitemap. With a good sitemap, visitors can easily find topics they are looking for. Not just visitors, prepare an XML Sitemap to ensure search engines can easily index content on the website.

Website Sitemap

XML Sitemap

Do not miss out on meta tags and page titles. Though these may seem small elements, they have significant influence on search rankings. So, wisely create unique meta tags and titles for each web page of your website.

Make a list of keywords relevant to your website and then plan your targeted keywords.

Understand different keyword types and their reach.

Remember, you need to do extensive research for keyword selection and analyzing competitor’s keywords is a smart idea.

• Use tools and platforms available for improving and tracking the website performance.

• Register with Google Analytics and start tracking your visitors, their behavior and performance of your website.

• Also, register with Google Webmaster to get information about the heath, speed and other factors related to your website.

Usability plays an important role in popularity of the website. Pay special attention to design elements like layout, typography, images and others that contribute to the usability of the website.

SEO is not a single step activity that needs to be performed only once. It is a process that needs to be reviewed, updated and modified regularly.

SEO is challenging and interesting! Concentrate on your SEO efforts to make sure your website does not get lost in the crowd on websites present in the online world.