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Optimising resources in food grocery value chains WRAP Conference – Creating the Future: Rising to the Resource Challenge Judith Batchelar Director Sainsbury’s Brand 5 th November 2015

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  • Optimising resources in food grocery value chains WRAP Conference Creating the Future: Rising to the Resource Challenge Judith Batchelar Director Sainsburys Brand 5th November 2015

  • Agenda

    Our context

    Underpinning our work

    Product Designing in Sustainability

    Understanding & helping our customers

    Within our own operations

    What does the future hold

  • Our context

  • The global challenge

  • A complex set of evolving challenges

    Agricultural land use change:

    11% of global GHG emissions

    Severe flooding:

    will double in Europe by 2050

    Land availability:

    50% of available land mass used

    to grow food

    Global Fish Stocks:

    >85% over or fully exploited, or in decline

    Resource availability

    Extreme drought events per 100 years

    will double (IPCC)

    Agriecosystems:

    60% degraded

    Stable & predictable

    climate

    Global Food

    Reserves 50 year low

    Global GHG emissions: 24% from agriculture

    Decreasing

  • A complex set of evolving challenges

    Food waste: 1.3 billion

    tonnes a year Demand for

    resources and food

    Middle class

    consumption 3-4 billion by 2050

    Global population: 2-2.5 billion

    by 2050

    Food: 50% by 2030

    UN FAO

    Food Prices (104%) & Price

    Volatility (>3-fold)

    UK Population: 10M more people in 20 years

    UK: Products & services =

    75% of personal CFP

    Food Poverty: 4.7 million

    people in UK

    Competition for Water:

    30% by 2030 IFPRI

    50 billion cost of poor diets to

    NHS by 2050

    Energy Demand: 50% by 2030 (IEA)

    Ill Heath: circa 1bn stuffed or starved

    Increasing

  • A UK Retailer but a global business

    10Billion of Sainsburys Brand products from 72 countries

    Over 1,300 Stores Over 160,000 Colleagues Over 2,000 supplier sites

    10,000s farmers CANADA

    USA

    USA

    MEXICO

    PANAMA

    DOMINICAN REPUBLIC

    ST LUCIA

    COLUMBIA

    BRAZIL PERU

    BOLIVIA

    CHILE

    EUROPE

    UK EIR

    E

    SPAIN

    SENEGAL

    NORWAY

    SWEDEN

    FINLAND

    TURKEY

    EGYPT

    PORTUGAL

    GHANA

    MOROCCO

    KENYA

    SOUTH AFRICA

    MADAGASCAR

    MAURITUS NAMIBIA

    MALDIVES

    INDIA

    CHINA

    AUSTRALIA NEW ZEALAND

    MALAYSIA

    SOUTH KOREA

    VIETNAM

    THAILAND

    PAKISTAN

  • Underpinning our work

  • An End to End Approach Because we dont work in isolation, we need to understand this for the entire value chain

    Soil Landfill

    Progress going forward will rely on our ability to join up the end to end value chain to create truly sustainable business models

    Food and Drink Manufacturing

    and Processing

    Agriculture and Land Use

    Retail Operations

    Supply Chain and Logistics Consumers

  • Best Suppliers

    Best People

    Best Data

    Fit For the Future Best people with the best information make the best decisions working with the Best Suppliers to create shared value

  • Databenchmarking & best practice

    Sustainability standards

    Key raw materials

    Hotspot issues, (triple bottom line)

    Building on from and using existing standards

    Standard assessment & simultaneous data capture

    Supports benchmarking & continuous improvement.

    Improves transparency & traceability within our supply chains.

    Produces real time value chain data for all stakeholders more than just certification

    Technology opportunities form remote sensing to big data generating foresight

  • Product

  • Designing in Sustainability

  • Understanding & helping our customers

  • Structural change in the UK grocery sector

    Grocery Market Channel Share, 2013-2022: % Take Home Market

    2013 2022 Forecast

    Online

    Convenience

    Supermarket

    Discount

    Chart1

    69.89040447184.884677231321.17018630044.0547319965

    57.575737282611.038539371123.53878543977.8469379066

    Sheet1

    6,989%5,758%

    488%1,104%

    2,117%2,354%

    405%785%

  • There is real structural change in channels fragmenting the customer shop

    Market Value by Channel: bn

    Supermarkets Discount

    Convenience Online

    2015 2013 2014 2016 2021 2018 2017 2020 2019 2022

    +10%

    2015 2013 2014 2016 2021 2018 2017 2020 2019 2022

    +4%

    2015 2013 2014 2016 2021 2018 2017 2020 2019 2022

    +12%

    2015 2013 2014 2016 2021 2018 2017 2020 2019 2022

    0%

    Chart1

    6.7920139016

    7.6192215267

    8.5388528347

    9.5088224303

    10.5256700084

    11.6270651831

    12.7904779123

    14.0247714499

    15.2206371618

    16.4675233634

    Sheet1

    78910111213141516

    Chart1

    35.4618257821

    36.7684812117

    38.1885563753

    39.6167067673

    41.0329055029

    42.5961642805

    44.2125975797

    45.8837468586

    47.6111877078

    49.3983135569

    Sheet1

    35373840414344464849

    Chart1

    8.1822413143

    9.7845634458

    11.4851322868

    13.1829130134

    14.7642891344

    16.3889660543

    17.9757018477

    19.5914225901

    21.3303713717

    23.1653935782

    Sheet1

    8101113151618202123

    Chart1

    117.0722501941

    116.8591885178

    116.5947207657

    116.244936253

    115.86532565

    116.0727441265

    117.2470461019

    118.4322380369

    119.6457900298

    120.8279981497

    Sheet1

    117117117116116116117118120121

  • Im currently drinking Taste The Difference Prosecco

    I am 13 and I hate supermarkets unless Im taking pictures of myself there

    The kids are sharing with Grandma in Australia that they love Sainsburys new lasagne

    I am a google employee who likes electronic shelf edge labels

    I want a job running product tests at Sainsburys

    Watch me as I review my shopping

    I like Sainsburys

    In Godalming store we are talking about British Strawberries

    Here is a vintage picture of me eating strawberries

    4,000 customers are on a permanent forum with chat rooms and a weekly feedback survey

    Here is a collection of pictures and recipes

  • Closer to customers

  • Helping customers reduce their household waste and start saving money along the way

    Planning e.g. shopping planning not meal planning

    Shopping e.g. navigating multi-buys & till shock

    Cooking e.g. portion size

    Storing e.g. confusion over what to put, where

    Not using e.g. unopened products as well as leftovers

    Throwing out e.g. battling the bins & recycling

    PLANNING SHOPPING

    COOKING STORAGE

    NOT USING FOOD

    THROWING OUT FOOD

  • Waste Less, Save More: Search for a town

  • Within our own operations

  • Everything you would expect and a lot more

  • Our Waste and Recycling Creating Renewable Energy :

    First store ever to be powered off grid by food

    waste

    AD Plant

    Sainsburys Cannock

  • What does the future hold?

  • Sainsburys Brand - Research Portfolio

    Duration: 6m 4years

    Format: Farmer-Grower Supplier-Academic-Sainsburys

    3.5m per year

    64 projects

    30 research institutions

    40 suppliers

  • Fresher better quality products with better availability - Container Tracking

    Real time location data

    Temperature and MAP monitoring

    Proof of concept funded by the Catapult

  • Technology enabled

    Managing interdependencies Trade offs

    Data translated into information and

    insight Real time

    Foresight, modelling replaces

    hindsight

    Complex agendas require an interdisciplinary approach

  • Partnership and collaborations

  • Evolving our relationship with WRAP

    Working together for over 10 years Valued independent source of knowledge, data, benchmarking and insight Facilitating value chain and pre-competitive stakeholder activity Moving from a packaging focus, to food waste & packaging to resource efficiency

    & resilience

    Slide Number 1AgendaOur contextThe global challengeA complex set of evolving challengesA complex set of evolving challengesA UK Retailer but a global business Underpinning our workAn End to End ApproachBecause we dont work in isolation, we need to understand this for the entire value chainFit For the FutureBest people with the best information make the best decisions working with the Best Suppliers to create shared valueDatabenchmarking & best practiceProductDesigning in SustainabilityUnderstanding & helping our customersStructural change in the UK grocery sectorThere is real structural change in channels fragmenting the customer shopSlide Number 17Closer to customersHelping customers reduce their household waste and start saving money along the wayWaste Less, Save More: Search for a townWithin our own operationsEverything you would expect and a lot moreOur Waste and Recycling Creating Renewable Energy :What does the future hold?Sainsburys Brand - Research PortfolioFresher better quality products with better availability - Container TrackingComplex agendas require an interdisciplinary approachPartnership and collaborationsEvolving our relationship with WRAP