optimising your site for search engines
DESCRIPTION
Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from traversing or indexing your site. The toolkit can also help you manage your sitemap and robots.txt files.TRANSCRIPT
SEO Toolkit(IIS Search Optimisation Toolkit)
Mike OrmondDeveloper & Platform Group, Microsoft [email protected] http://mikeo.co.uk @MikeOrmond
What Is it?
A free tool to help improve your web siteKey focus: search engine optimisation (SEO) best practicesAlso useful as a general “health-check”Also helps you manage sitemaps & robots files
How Do I get it?
It’s an Internet Information Services 7 (IIS7) add-in so if you’re running any of:
• Windows Vista• Windows 7• Windows Server 2008• Windows Server 2008 R2
Download it (it’s free) and ensure IIS is enabled
What Can it do – Analysis?
Create new analysisPoint it at your siteSEO Toolkit traverses site and creates reportCan be used on local or remote sitesReport consists of violations, content, performance and links (see over)
What Can it do – Analysis?
Violations
Content
Perfo
rmanc
e Links
What Can it do – Sitemaps?
Create a new sitemap or sitemap indexView / edit existing sitemap / sitemap indexUI allows you to select URLs to be includedSEO Toolkit generates sitemap file
What Can it do – robots.txt?
Create / edit robots.txt fileAdd disallow and allow rulesUI allows you to select URLsSEO Toolkit generates robots.txt file
What Next?
Find out more about the SEO Toolkit http://bit.ly/seotoolkit
Download & install the SEO Toolkit http://bit.ly/seotoolkitdl
The Web Platform Installer is the easiest way to download, install and configure web platform components and apps on Windows http://bit.ly/web_pi