optimism and butter: 4 ways tech will transform how you fundraise in 2013 keynote sponsored by:
TRANSCRIPT
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- Optimism and butter: 4 ways tech will transform how you fundraise in 2013 Keynote Sponsored by:
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- The Wildly Optimistic 2
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- Great for us
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- The Deeply Troubled 4
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- Not good for us 5
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- The Amusingly Cynical 6
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- Meh for us 7
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- Who are you? 8
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- All of the above 9
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- Four ideas and what they mean to you 10
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- The fall of the mothership & the rise of the peer 11
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- Technology changes all that. Its hard to lie online. 12
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- Peers keep score and people listen. 13
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- Peers keep score and people listen. 14
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- Goodbye mass communication. 15
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- Hello masses of communicators. 16 * Greg Verdino, Brian Solis
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- Takeaway: Your three peers 17 -WITNESSES: People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see -FANS: Fans who will champion your work within their circles of influence -AUTHORITIES: People with credibility and authority who can attest to the quality of you and your work (ratings agencies, thought leaders who offer endorsement)
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- Peers in action as fundraisers 18
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- Technology makes everything easier 19
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- So its easy to do anything 20
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- Rise of the slacktivist 21
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- But wait easy is a good step 22
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- Embrace and use the lowered bar 23
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- Takeaway: Lowering the bar for action 25 -Enable and celebrate slacktivism through technology -Lower the bar for engagement especially on social media -Use the social proof of those collective actions to get momentum behind your cause - Remember its about relationships, not transactions -Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time
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- Supporter as participant 26
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- Planyourstory.org
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- Takeaway: Raising the bar for engagement 31 -Mine your data -Segment your supporters -Relate your cause to their values -Use technology to put the donor at the center of your story - Invite donors to shape you and your cause
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- The toast is changing 32 1B
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- We must react 33
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- times per day According to a report by CNN, the average person checks their smartphone: In 2012 more emails were read on smartphones than on computers or webmail!
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- You must be in their pocket 35
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- Takeaway: Raising the bar for engagement 37 -You absolutely, positively must make it easy for your cause to be experienced on a smartphone. No matter how great your content, if it cant be delivered in this way, you will be left behind. -Take inventory of how bad or good it is -Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy) -Optimize for giving and pledging
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- Great for us
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- Katya Andresen [email protected] www.nonprofitmarketingblog.com www.networkforgood.org Twitter: @katyaN4G Technology doesnt inspire. You do.