optimization webinar
DESCRIPTION
TRANSCRIPT
![Page 1: Optimization Webinar](https://reader035.vdocument.in/reader035/viewer/2022081414/54c04df14a795953308b4587/html5/thumbnails/1.jpg)
Creating an Optimization Strategy
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Why is it important to have an optimization
strategy?1. Limited Resources2. Maximum Leverage3. Actual Impact on Revenue4. Valuable Learning
![Page 3: Optimization Webinar](https://reader035.vdocument.in/reader035/viewer/2022081414/54c04df14a795953308b4587/html5/thumbnails/3.jpg)
Idea-focus versus Business-focus Testing
“Moving from Ad Hoc Testing to Strategic Testing”
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Three Parts of an Optimization Strategy
1. Analyses and Test Map2. Data Gathering3. Recommendations
![Page 5: Optimization Webinar](https://reader035.vdocument.in/reader035/viewer/2022081414/54c04df14a795953308b4587/html5/thumbnails/5.jpg)
Analyses and Test Map
![Page 6: Optimization Webinar](https://reader035.vdocument.in/reader035/viewer/2022081414/54c04df14a795953308b4587/html5/thumbnails/6.jpg)
1. Collect Information
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2. Dissect Your Page: RAT Method
STEP ONE:Identify if elements on your website are hurting, helping or are neutral to conversion.
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2. Dissect Your Page: RAT Method
STEP TWO:Identify what elements are needed to be Removed, Added, and Tweaked.
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3. Prioritize Your Test
1. Value-rank2. Identify Follow Ups3. Stick to Your Test Map
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Data Gathering
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Removing Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:
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Adding Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:
![Page 14: Optimization Webinar](https://reader035.vdocument.in/reader035/viewer/2022081414/54c04df14a795953308b4587/html5/thumbnails/14.jpg)
Tweaking Elements
Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
Split Test#2Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:
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Recommendations
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Radical Redesign
1. Backed by research 2. Conversion-intensive
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Sequential Testing
1. Split Test Radical Design 2. Test Sequentially to Measure Impact on Revenue
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RECAP: Three Parts of an Optimization Strategy
1. Analyses and Test Map2. Data Gathering3. Recommendations
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For stories about our split-testing successes, visit:www.mindvalleyinsights.com
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