optimize your holidays
DESCRIPTION
Improve sales and increase marketing ROI by rethinking the consumer lifecycle for the holiday shopperTRANSCRIPT
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3 Challenges of Holiday Marketing:
The competition heats up Advertising becomes more expensive and inboxes get more crowded. Customer behavior changes Your shoppers take on a whole new set of discount craving, speed shopping, cart abandoning characteristics. Why? Selling to a different customer The person that is your customer 10 months out of the year is no longer your customer. You’re now selling to their aunt, brother, boyfriend, and co-worker.
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The competition heats up
93% of ecommerce retailers will send an
email on Cyber Monday
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Customer behavior changes
71% Of holiday shoppers expect free
shipping, and 47% expect free returns.
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Selling to a different customer
23% of shoppers in any ecommerce store
shop only during the holidays.
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For more 10 STATS TO TERRIFY
ECOMMERCE HOLIDAY
MARKETERS
Click this picture for more
ecommerce holiday stats.
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The solution to these new challenges is not deeper discounts, more emails, or bigger budgets.