optimize your sourcing strategy by building a mind map
TRANSCRIPT
Optimize your Sourcing Strategy
by Building a Mind Map
Martin Warren
Director HCMS/Insidejob
Melbourne, Australia
@MartinWarren
www.linkedin.com/in/martinwarren
My journey to sourcecon
• From Melbourne Australia
• 26 hours travelling via Sydney, LA, & Salt Lake City to Denver
• In a straight line it’s 14124.95 km (8 776.83 miles)
• 15 + years in recruitment helping internal teams implement
sourcing functions and talent engagement strategies in AUS, NZ & SE Asia (Singapore & Malaysia)
• I’m passionate about sourcing & engagement and believe sourcers shape organisations
• Have a responsibility to innovate and try stuff to uncover and engage critical talent for our hiring
manager
Sourcing is both a SCIENCE and an ART
The SCIENCE is a systematic approach to identify the
best strategies and tools to uncover talent, measure
and refine the process
Sourcing is both a SCIENCE and an ART
The ART can be difficult to measure, involves
relationship building and talent pipelining activities
• Access to so many channels and tools - where
do you start
• There is so much data online how do you cut
through all the noise quickly
• The haystack is getting bigger as we speak
• What works today may not work tomorrow
We need to be part :
• Data Scientist; and
• Artist
Challenges when sourcing!
The world is getting smaller
What data are we looking for?
• Actual?
• Assumptive?
• Predictive?
What would success look like?
Imagine if you knew everything about your
targeted market for critical and hard to find skills?
Understand your audience to determine
your sourcing sweet spot
Define Success Profiles
Define & Continually Refine Your
Sourcing Map
Develop Your Keyword
Search Plan
Document your Market
Map
Sourcing Strategy
What defines
success
(level/depth)
Where & How
we target
Documented
Sourcing Sweet
Spot
What we
systematically
search
Your sourcing strategy
What channels would you use?
Channels/
Professions
Banking Engineering Resources IT/
Telecoms
Executive\
Management
Retail Medical Defence Energy
Twitter Yes Yes Yes Yes Maybe Yes Yes Maybe Yes
Google+ Maybe Maybe Maybe Yes Yes Maybe Maybe
LinkedIn Yes Yes Yes Yes Yes Maybe Maybe Maybe Yes
Facebook Yes Yes Yes Yes Maybe Yes Yes Yes
Pinterest Maybe yes Yes Maybe Maybe
Stack Overflow,
GitHub,Dribbble Yes Yes Maybe
Xing Yes
You Tube Yes Yes Yes Yes Yes Yes Yes Yes Yes
Beknown Yes Yes Yes Yes Yes
Zoominfo Yes Maybe Maybe Maybe Yes Maybe Maybe
Wordpress Maybe Yes Maybe Yes Maybe
Instgram Maybe Maybe Yes
Branchout Yes Yes Yes Yes Yes Yes Yes
Flickr Maybe Maybe Yes
Resource
Channel Yes Yes Yes
Example
Use a Mind Map to develop your
sourcing strategy
YOU have covered the market?
• Research based approach will give you
access to a larger market over time
• The market map will reflect a true picture of
your targeted market
• Will enable you to identify high performers in
your targeted market
• Provide you and your stakeholders with the
confidence you have covered the market
• Provide greater reward for all stakeholders
Direct/
Proactive
approach
3rd
party
approach
Reactive
approach
Passive
market
Active
market
Scarce
Critical
Where do you focus your sourcing effort?
• Add the most value
• Operate in the most
critical areas
• Contribute significantly
• Highly visible
• $
• Hard to find
• Market demand/availability
• Quantities not available
• Time to fill previously
• High quality
Where would you focus your
sourcing efforts?
ROI
Market Intel
• Visual representation of
your market that
perpetually grow
• Real-time intelligences of
your targeted market
• Documented competitive
information for current &
future business needs
• Keeps you ahead of your
competitors
Capability
• Demonstrates capability of
strategic sourcing
• Provides confidence you
have covered the market
and/or identified the gaps
• Creates influence with hiring
managers & key stakeholders
• Provides a snapshot of what
the future may look like
(workforce planning)
Something for YOU to ponder!
Do you know WHAT & WHO in your targeted market?
Thank you it’s been fun!
Martin Warren
Director HCMS/Insidejob
@MartinWarren
www.linkedin.com/in/martinwarren