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Optimize your website & increase your conversion rateWEBUSE & MAYK

Kristina

- Founder of MAYK in 2012

- Specializes in brand identity - from hands on brand strategy to visual communication

- Previously worked 6 years for Kontrapunkt

- Clients: Several Danish ministries Rambøll, Widex, DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa-ki, Novo Nordisk and Andersen Bakery, LEO Pharma, Steno Diabetes Center, Arkitema Etc.

- Partner & Partner to be in several small start up companies

Kristina is passionate about making every single brand unique and makes sure it ful!ills its full poten-tial. She strives to make all visual communication sharp, simple, recognizable, functional and beautiful. Kristina is educated from the Danish Design School

Marina

- Founder of WEBUSE

- Specialized in online marketing, customer experi-ence and communication + usability and information architecture.

- Special focus on e-commerce.

Previously worked in the advertising industry for 12 years as a project manager and for 4 years at Telia Sonera, responsible for e-commerce.

Marina is passionate about growing sales through e-commerce and has focus on marketing, UX, IA and communication. In 2012 she founded WEBUSE and now 8 months later Marina works with clients as Georg Jensen, Louis Poulsen, Ferm Living, Arkitema etc.

Marina was also a speaker at SMX Stockholm 2010 - SMX Stockholm is a conference where both market-ers and e-commerce-gurus can grow and learn from each other and global experts.

Issues stated by participants:

- Online communication, website design- Website and facebook interactions, and how they can best supplement each other- how you can get high conversion rate- Info- Learning more about conversion- How to use web analytics to optimize design issues- Improve the website to make it more appealing to potential clients. Find a suitable “look” that appeals to the right clients.- usability, online marketing- SEO, information architecture, how to make it easy for the costumer to buy- how to make it attractive, how to attract more public- HOW to make a GOOD WEB-site!- Optimize website, increase relevant tra"ic- Brand creation, communication- How to improve tra"ic on website- Usability and online communication- Marketing Research for my international websites- marketing of my website.- Online (and visual) communication

Build a strong brandWebsite designOnline communicationWebsite testing

= Increase conversionrate

dk healthcare

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Web CRM

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O. M. Nielsen

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Bikway

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bEzH

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Sociotransit

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Good examples & sum up

Mailchimp

Crocs

Crocs

Make it simple

Make it simple & Use pictures

Call to action in focus

Use the power of persuasion to increase online sales

= Social proof = Give some take some= Commitment= Sense of urgency

12 mistakes in e-commerce

- A lack of detailed product information- Hiding Contact Information- A Long or Confusing Checkout Process- Requiring an Account to Order- An Inadequate Site Search Engine- Poor Customer Service Options- Tiny Product Images- Only One Product Image- A Poor Shopping Cart Design- Lack of Payment Options- Not Including Related Products- Confusing Navigation

Get inspired and increase your knowledge

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Digital worksFDIHInternetretailertheGrokGetElastickBetashopbryaneisenbergSmashingMagazineEconsultancy blogKissMetrics blogwired

Top e-commerce

amazone.commiinto.commrporter.comsaxo.dk

Thank you!

Marina Saké Nielsen // 42 41 11 02Kristina May // 27 32 71 17