optimizing wordpress for speed and security
Post on 19-Oct-2014
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WorPress Optimization and Security For Your WebsitesTRANSCRIPT
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Optimizing Wordpressfor Speed & Security
They’re More Important Than You Thought...
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Quick Recap‣ Top 10 Factors for SEO Right Now
ctcbiz.com/what-works‣ Post on Optimization
ctcbiz.com/optim‣ Watch the webinar replay here
ctcbiz.com/seo-today
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Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...
Plus FREE ACCESS to the Marketing Dashboard
when it launches ctcbiz.com/coaching
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We Emphasize‣Offsite linkbuilding‣Onsite optimization‣We often overlook other important factors...
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Speed & Security‣ Speed is a big factor in ranking for a variety of reasons‣ Security actually affects ranking, not just venerability
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Let’s Talk Speed...I feel the need, the need for speed...
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Faster Sites...‣ Rank Better‣ Have a better user experience‣ Have a lower bounce rate‣ Get more clicks per user
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Our Recent Changes‣Targeted Hosting & Site Performance‣Did it on 3 different sites
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Site #1 - ASR‣Was our test site‣Heavy theme & very slow‣Was on Rackspace Cloud servers but unimpressive
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What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
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Benefits‣ Load time is super fast now - 1 second‣ Integrated CDN without the hassle of
installing/configuring‣ Bounce rate dropped‣ Traffic increased 10%
ctcbiz.com/wpengine
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Saved us Money‣ Didn’t have to pay developer‣ Didn’t have to pay to optimize
the site with caching
ctcbiz.com/wpengine
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Only Drawbacks...‣Not all plugins will work in their environment‣No nested WP installs
ctcbiz.com/wpengine
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Site #2 - TMS‣ Already paid $500 to optimize it ‣ Took 2 or 3 weeks to get it setup
& configured - was a hassle‣ Already had CDN installed on it
from before
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What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
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Results‣ Increased speed & stability with less caching issues‣Other improvements, but not much stats on it yet
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Site #3 - Affiliate Site‣ Fairly standard site & moderate
theme‣ Typical of what most have‣ Had about 150 pages of content,
not a huge site, not tiny either
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What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
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Results‣ FASTER - load time at 1 second‣ Substantial increase in TOS &
reduction in Bounce Rate‣ Traffic increased 9%
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Traffic Increases Because...more visitors come back...more visitors stick around...more visitors click more
and... rankings improve
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WP Optimization
There are other ways to improve site performance without changing hosts...
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Site Optimization‣ W3 Total Cache Plugin‣ Utilize CDN & S3 where appropriate‣ Install yourself or pay to have it done for you‣ ...or just use WP Engine & let them do it for
you since it’s a managed hosting solution - saves you a lot of grief...
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Let’s Talk Security...Don’t kid yourself, you 100% NEED this!
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Wordpress Stats‣ 73 Million + Wordpress sites‣ 16% of all websites run WP‣ 22 of every 100 new sites‣ By 2015 projected that Worpress
will power 300-500 million sites
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Malware Stats‣ 403 million unique variants of
malware in 2011 (Symantec)‣ 140% increase since 2010‣ 81% increase in web-based
attacks between 2010 to 2011
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Personal Experiences‣ We’ve had entire hosting
accounts infected with Malware‣ Our solution?
ctcbiz.com/sucuri
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Malware is Major Pain‣ It’s really not something you want to
try to fix on your own‣ A single outbreak & the time you will
waste will easily be saved via your purchase of Sucuri
ctcbiz.com/sucuri
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Security Impacts Rank‣ We’ve seen a site move from #6 to #2‣ Only thing it did was upgrade it’s
outdated version of Wordpress‣ Security affects rankings because it’s
a trust factor & trust is a major signal of authority in today’s SEO
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Don’t Forget Backup
If you don’t have a 100% automated solution... you
have NO solution.
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Must be Automated‣ If not, YOU are the weakest link‣What we use?
ctcbiz.com/buddy
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Backup Buddy‣ Wordpress Plugin‣ Backs up entire site‣ Backs up to S3 or Dropbox‣ Saved our butts several times already
(developer that killed entire hosting account)
ctcbiz.com/buddy
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ResourcesTools to Help You Become More Efficient...
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Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...
Plus FREE ACCESS to the Marketing Dashboard
when it launches ctcbiz.com/coaching
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Resources - SEODiversified SEO Packages
ctcbiz.com/seo
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Resources - Services‣ WPEngine - ctcbiz.com/wpengine‣ Sucuri - ctcbiz.com/sucuri‣ Backup Buddy - ctcbiz.com/buddy‣ W3 Total Cache - ctcbiz.com/w3‣ CDN - maxcdn.com or cloudflare.com or
Amazon Cloudfront & S3
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Resources - Content‣Authority Articles
ctcbiz.com/aot-auth‣Curated Content
ctcbiz.com/aot-cur
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Optimizing Wordpress:Questions & Answers
Bring it on... We’re ready for ya...
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Optimizing Wordpressfor Speed & Security
That’s a Wrap!