optimizing your blog for google, facebook, and pinterest
DESCRIPTION
When you publish a blog post, you immediately share it with your networks and gain instant site visits. But how do you keep people coming to your blog post over time? One key is optimizing each blog post, through visuals and text, so it continues to be shared on Pinterest and Facebook. Another key is using accessible SEO tactics so your post shows up on Google’s search results. This presentation was originally given at Tech PHX on November 15, 2014.TRANSCRIPT
@kathycowleyKatherine Cowley
OPTIMIZING YOUR BLOGFor Google, Facebook, and Pinterest
image: (cc) yasa_ via flickr
KATHERINE COWLEY@kathycowley
facebook.com/kathycowley
Katherinecowley.com
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image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley
www.katherinecowley.com
February 2013
127 visitors
250 page views
October 2014
1575 visitors
2290 page views
@kathycowleyKatherine Cowley
MY COMPANION LLAMA
image: (cc) Mary and her camera via compfight @kathycowleyKatherine Cowley
original image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
image: (cc) Chad Cooper via flickr @kathycowleyKatherine Cowley
image: (cc) Berit Watkin via flickr @kathycowleyKatherine Cowley
image: (cc) Francisco Martins @kathycowleyKatherine Cowley
Content:• Stimulating
• Searchable
• Sharable
• Savable
image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
Subject
STIMULATING CONTENT
Audience Speaker
@kathycowleyKatherine Cowley
Content:• Stimulating
• Searchable
• Sharable
• Savable
image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
GOOGLE RANKINGS
1. CONTENT: relevancy for a particular word
or phrase
2. CREDIBILITY: how popular your blog post is
compared to others (links)
@kathycowleyKatherine Cowley
TYPES OF CONTENT
1. HEDONIC: less adapted for search engine
optimization
2. UTILITARIAN: more adapted for search
engine optimization
@kathycowleyKatherine Cowley
TIP 1: WRITE AN AWESOME BLOG POST
@kathycowleyKatherine Cowley
TIP 2: FIND OUT WHAT PEOPLE ARE SEARCHING FOR
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 3: INCLUDE YOUR KEYWORDS IN YOUR TITLE, URL, AND POST
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 4: TO BE PERFECTLY OPTIMIZED, WORDS MUST BE IN EXACT ORDER AS THE SEARCH
@kathycowleyKatherine Cowley
image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
TIP 5: INCLUDE RELATED KEYWORDS IN YOUR POST
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
RELATED KEYWORDS
Main Keywords
• Gifts
• Film
• Media Arts
• Screenwriting
• Graduate students
• Professors
Related Keywords
• Present
• Ideas
• Products
• Grad students
• Masters student
• Graduation
• PhD
• Movie
@kathycowleyKatherine Cowley
TIP 6: USE ANALYTICS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 7: CREATE AN OPTIMIZED PAGE THAT LINKS TO YOUR HEDONIC POSTS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 8: POST CONSISTENTLY
@kathycowleyKatherine Cowley
TIP 9: PARTICIPATE IN BASIC LINKBUILDING
• Guest blogging
• Turn mentions into links
• Relevant, non-spammy comments
@kathycowleyKatherine Cowley
TIP 10 (ADVANCED): USE GOOGLE KEYWORD PLANNER FOR MORE SEARCH DETAILS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
source: Shareaholic @kathycowleyKatherine Cowley
TIP 1: USE AN IMAGE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 2: CREATE A BUZZWORTHY TITLE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
Bad Titles• What I’ve Been Thinking About
• November Updates
• Cool Infomercials
Better Titles• Why I No Longer Yell at My Children
• My New Novel is Coming Next Month!
(And Other November News)
• 26 of the Finest Acting Moments in
Infomercial History
@kathycowleyKatherine Cowley
TIP 3: TAKE ADVANTAGE OF THE FIRST FEW SENTENCES
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 4: MAKE YOUR POSTS KAIROTIC(TIMELY)
@kathycowleyKatherine Cowley
Origin
Maturity
(kairos)
Deterioration
Disintegration
LIFE CYCLE OF A RHETORICAL SITUATION
@kathycowleyKatherine Cowley
TIP 5: ADD BUTTONS
@kathycowleyKatherine Cowley
TIP 6 (ADVANCED): USE OPEN GRAPH PROTOCOL
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley source: Pew Research Center
source: Shareaholic @kathycowleyKatherine Cowley
PINTEREST RETAIL STATS
• Pinterest accounts for 25% of all retail traffic.
• Shoppers referred from Pinterest spend more than those referred by other networks.
• Amount spent per check out:
• Referred by Pinterest: $140-180 per order
• Referred by Facebook: $80 per order
• Referred by Twitter: $60 per order
• 43% of Pinterest users interact with brands or retailers on Pinterest; only 24% of
Facebook users interact with brands or retailers on Facebook
sources: digiday.com; entrepreneur.com @kathycowleyKatherine Cowley
image: (cc) frerieke via flickr; source: Ahalogy @kathycowleyKatherine Cowley
TIP 1: SPEND A WEEK ON PINTEREST
@kathycowleyKatherine Cowley
image: (cc) Mike Licht via flickr @kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
PINTEREST CATEGORIES IN ORDER OF BROWSING FREQUENCY
• Food & Drink
• DIY & Crafts
• Home Décor
• Holidays & Events
• Design
• Gardening
• Hair & Beauty
• Women’s Fashion
• Health & Fitness
• Humor
• Gifts
• Quotes
• Products
• Photography
• Film, Music, &
Books
• Travel
• Outdoors
• Animals
• Art
• Illustration &
Posters
• Place Boards
• Weddings
• Kids
• Science & Nature
• Education
• Technology
• Tattoos
• Videos
• Geek
• Celebrities
• Architecture
• History
• Sports
• Men’s Fashion
• Cars & Motorcycles
source: Ahalogy 2014 Pinterest Media Consumption Study @kathycowleyKatherine Cowley
TIP 2: ALWAYS USE AN IMAGE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
• Flickr
• Compfight
• Bing
• Wikimedia Commons
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 3: OPTIMIZE YOUR IMAGE FOR PINTEREST
@kathycowleyKatherine Cowley
• No human
faces
• Little
background
• Multiple
colors
• Lots of red
• Moderate
light and
color
• Portrait style
source: wired.com @kathycowleyKatherine Cowley
TIP 4: USE GOOD IMAGE FILE NAMES OR ALTERNATIVE TEXT
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 5: MOVE PEOPLE FROM PINTEREST TO YOUR WEBSITE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 6: LEARN PHOTOSHOP(OR AT LEAST POWERPOINT)
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 7: USE PIN IT PLUG-INS AND PINTEREST FOR BUSINESSES
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 8 (ADVANCED): USE RICH PINS
@kathycowleyKatherine Cowley
Types of rich pins:
Movie, recipe, article, product, and place
@kathycowleyKatherine Cowley
image: (cc) H is for Home via flickr @kathycowleyKatherine Cowley
KATHERINE COWLEY@kathycowley
facebook.com/kathycowley
Katherinecowley.com
Giftso.me
image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley