optimizing your blog for google, facebook, and pinterest

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@kathycowley Katherine Cowley OPTIMIZING YOUR BLOG For Google, Facebook, and Pinterest image: (cc) yasa_ via flickr

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When you publish a blog post, you immediately share it with your networks and gain instant site visits. But how do you keep people coming to your blog post over time? One key is optimizing each blog post, through visuals and text, so it continues to be shared on Pinterest and Facebook. Another key is using accessible SEO tactics so your post shows up on Google’s search results. This presentation was originally given at Tech PHX on November 15, 2014.

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Page 1: Optimizing Your Blog for Google, Facebook, and Pinterest

@kathycowleyKatherine Cowley

OPTIMIZING YOUR BLOGFor Google, Facebook, and Pinterest

image: (cc) yasa_ via flickr

Page 2: Optimizing Your Blog for Google, Facebook, and Pinterest

KATHERINE COWLEY@kathycowley

facebook.com/kathycowley

[email protected]

Katherinecowley.com

Giftso.me

image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley

Page 3: Optimizing Your Blog for Google, Facebook, and Pinterest

www.katherinecowley.com

February 2013

127 visitors

250 page views

October 2014

1575 visitors

2290 page views

@kathycowleyKatherine Cowley

Page 4: Optimizing Your Blog for Google, Facebook, and Pinterest

MY COMPANION LLAMA

image: (cc) Mary and her camera via compfight @kathycowleyKatherine Cowley

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original image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley

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image: (cc) Chad Cooper via flickr @kathycowleyKatherine Cowley

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image: (cc) Berit Watkin via flickr @kathycowleyKatherine Cowley

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image: (cc) Francisco Martins @kathycowleyKatherine Cowley

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Content:• Stimulating

• Searchable

• Sharable

• Savable

image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley

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Subject

STIMULATING CONTENT

Audience Speaker

@kathycowleyKatherine Cowley

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Content:• Stimulating

• Searchable

• Sharable

• Savable

image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley

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GOOGLE RANKINGS

1. CONTENT: relevancy for a particular word

or phrase

2. CREDIBILITY: how popular your blog post is

compared to others (links)

@kathycowleyKatherine Cowley

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TYPES OF CONTENT

1. HEDONIC: less adapted for search engine

optimization

2. UTILITARIAN: more adapted for search

engine optimization

@kathycowleyKatherine Cowley

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TIP 1: WRITE AN AWESOME BLOG POST

@kathycowleyKatherine Cowley

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TIP 2: FIND OUT WHAT PEOPLE ARE SEARCHING FOR

@kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley

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TIP 3: INCLUDE YOUR KEYWORDS IN YOUR TITLE, URL, AND POST

@kathycowleyKatherine Cowley

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TIP 4: TO BE PERFECTLY OPTIMIZED, WORDS MUST BE IN EXACT ORDER AS THE SEARCH

@kathycowleyKatherine Cowley

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image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley

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TIP 5: INCLUDE RELATED KEYWORDS IN YOUR POST

@kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley

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RELATED KEYWORDS

Main Keywords

• Gifts

• Film

• Media Arts

• Screenwriting

• Graduate students

• Professors

Related Keywords

• Present

• Ideas

• Products

• Grad students

• Masters student

• Graduation

• PhD

• Movie

@kathycowleyKatherine Cowley

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TIP 6: USE ANALYTICS

@kathycowleyKatherine Cowley

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TIP 7: CREATE AN OPTIMIZED PAGE THAT LINKS TO YOUR HEDONIC POSTS

@kathycowleyKatherine Cowley

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TIP 8: POST CONSISTENTLY

@kathycowleyKatherine Cowley

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TIP 9: PARTICIPATE IN BASIC LINKBUILDING

• Guest blogging

• Turn mentions into links

• Relevant, non-spammy comments

@kathycowleyKatherine Cowley

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TIP 10 (ADVANCED): USE GOOGLE KEYWORD PLANNER FOR MORE SEARCH DETAILS

@kathycowleyKatherine Cowley

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source: Shareaholic @kathycowleyKatherine Cowley

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TIP 1: USE AN IMAGE

@kathycowleyKatherine Cowley

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TIP 2: CREATE A BUZZWORTHY TITLE

@kathycowleyKatherine Cowley

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Bad Titles• What I’ve Been Thinking About

• November Updates

• Cool Infomercials

Better Titles• Why I No Longer Yell at My Children

• My New Novel is Coming Next Month!

(And Other November News)

• 26 of the Finest Acting Moments in

Infomercial History

@kathycowleyKatherine Cowley

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TIP 3: TAKE ADVANTAGE OF THE FIRST FEW SENTENCES

@kathycowleyKatherine Cowley

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TIP 4: MAKE YOUR POSTS KAIROTIC(TIMELY)

@kathycowleyKatherine Cowley

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Origin

Maturity

(kairos)

Deterioration

Disintegration

LIFE CYCLE OF A RHETORICAL SITUATION

@kathycowleyKatherine Cowley

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TIP 5: ADD BUTTONS

@kathycowleyKatherine Cowley

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TIP 6 (ADVANCED): USE OPEN GRAPH PROTOCOL

@kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley source: Pew Research Center

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source: Shareaholic @kathycowleyKatherine Cowley

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PINTEREST RETAIL STATS

• Pinterest accounts for 25% of all retail traffic.

• Shoppers referred from Pinterest spend more than those referred by other networks.

• Amount spent per check out:

• Referred by Pinterest: $140-180 per order

• Referred by Facebook: $80 per order

• Referred by Twitter: $60 per order

• 43% of Pinterest users interact with brands or retailers on Pinterest; only 24% of

Facebook users interact with brands or retailers on Facebook

sources: digiday.com; entrepreneur.com @kathycowleyKatherine Cowley

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image: (cc) frerieke via flickr; source: Ahalogy @kathycowleyKatherine Cowley

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TIP 1: SPEND A WEEK ON PINTEREST

@kathycowleyKatherine Cowley

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image: (cc) Mike Licht via flickr @kathycowleyKatherine Cowley

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@kathycowleyKatherine Cowley

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PINTEREST CATEGORIES IN ORDER OF BROWSING FREQUENCY

• Food & Drink

• DIY & Crafts

• Home Décor

• Holidays & Events

• Design

• Gardening

• Hair & Beauty

• Women’s Fashion

• Health & Fitness

• Humor

• Gifts

• Quotes

• Products

• Photography

• Film, Music, &

Books

• Travel

• Outdoors

• Animals

• Art

• Illustration &

Posters

• Place Boards

• Weddings

• Kids

• Science & Nature

• Education

• Technology

• Tattoos

• Videos

• Geek

• Celebrities

• Architecture

• History

• Sports

• Men’s Fashion

• Cars & Motorcycles

source: Ahalogy 2014 Pinterest Media Consumption Study @kathycowleyKatherine Cowley

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TIP 2: ALWAYS USE AN IMAGE

@kathycowleyKatherine Cowley

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• Flickr

• Compfight

• Bing

• Google

• Wikimedia Commons

@kathycowleyKatherine Cowley

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TIP 3: OPTIMIZE YOUR IMAGE FOR PINTEREST

@kathycowleyKatherine Cowley

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• No human

faces

• Little

background

• Multiple

colors

• Lots of red

• Moderate

light and

color

• Portrait style

source: wired.com @kathycowleyKatherine Cowley

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TIP 4: USE GOOD IMAGE FILE NAMES OR ALTERNATIVE TEXT

@kathycowleyKatherine Cowley

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TIP 5: MOVE PEOPLE FROM PINTEREST TO YOUR WEBSITE

@kathycowleyKatherine Cowley

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TIP 6: LEARN PHOTOSHOP(OR AT LEAST POWERPOINT)

@kathycowleyKatherine Cowley

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TIP 7: USE PIN IT PLUG-INS AND PINTEREST FOR BUSINESSES

@kathycowleyKatherine Cowley

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TIP 8 (ADVANCED): USE RICH PINS

@kathycowleyKatherine Cowley

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Types of rich pins:

Movie, recipe, article, product, and place

@kathycowleyKatherine Cowley

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image: (cc) H is for Home via flickr @kathycowleyKatherine Cowley

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KATHERINE COWLEY@kathycowley

facebook.com/kathycowley

[email protected]

Katherinecowley.com

Giftso.me

image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley