optimizing your digital presence and budget!...optimizing your digital strategy diversify your...
TRANSCRIPT
![Page 1: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/1.jpg)
Optimizing Your Digital Presence and Budget!
Where Should You Focus Your Digital Efforts?How Much Should You Spend on Digital Efforts?What are the Goals Of Your Digital Strategy?
![Page 2: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/2.jpg)
New, Shiny, Cutting Edge ≠ Success
Every digital campaign you contemplate should have a specific test budget, time-frame, and goal.
Determine the ROI before you implement on a large-scale or include in your overall digital marketing plan.
Beware of This Guy!!!
![Page 3: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/3.jpg)
Optimizing Your Digital StrategyDiversify your digital budget
30-40% on SEO (including Reviews)30-40% on Paid Search (people looking for you)
20-30% on other paid efforts •Lead-gen, Referral sites•Facebook (or other social platforms)•Remarketing•YouTube (pre-roll)•Display Advertising (banners and IP targeting)•Other Digital Strategies
![Page 4: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/4.jpg)
Paid Search (PPC)
Google Maps (Part of SEO)
Google Organic (SEO)
Be Found When People Are Looking for You!
![Page 5: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/5.jpg)
Maximize the Results of your Digital Strategy
Form Completions
![Page 6: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/6.jpg)
Optimizing Your Digital Strategy – Where to Target
![Page 7: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/7.jpg)
Optimizing Your Digital Strategy – When to Target
![Page 8: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/8.jpg)
Remarketing – Retargeting Ads
![Page 9: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/9.jpg)
Do You Have a Review Strategy?
![Page 10: Optimizing Your Digital Presence and Budget!...Optimizing Your Digital Strategy Diversify your digital budget 30-40% on SEO (including Reviews) 30-40% on Paid Search (people looking](https://reader033.vdocument.in/reader033/viewer/2022050302/5f6afd12d6b7596f0e1ba785/html5/thumbnails/10.jpg)
Optimizing Your Digital StrategyDiversify your digital budget
30-40% on SEO (including Reviews)30-40% on Paid Search (people looking for you)
20-30% on other paid efforts •Lead-gen, Referral sites•Facebook (or other social platforms)•Remarketing•YouTube (pre-roll)•Display Advertising (banners and IP targeting)•Other Digital Strategies