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Optimizing Your Image Variants (Lessons Learned)

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Our Presenters

Kerry Young VP & General Manager

Jon Varo Product Information Management

Team Lead

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Introducing EnterWorks

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

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A Division of

51% LICENSES

OUTSIDE U.S.

2,200+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

EnterWorks Acquisition, Inc. Proprietary and Confidential 3

Optimizing Your Image Variants Lessons Learned

JONATHAN VARO Product Information Management Team Lead Fender Musical Instruments Corporation

JONATHAN VARO Product Information Management Team Lead jvaro@fender.com linkedin.com/in/jonvaro While stuck inside, learn how to play guitar… 3-Months Free! FENDER.COM/PLAY

FENDER & ENTERWORKS Our History

• Currently Utilizing EnterWorks® Enable™ 8.2 • EnterWorks customer since 2014 • Over 76,000 Product/SKU Records • Over 180,000 Digital Assets • Regular presenters for the annual EnterWorks

Engage Conference • We are huge fans of EnterWorks and its People!

IMAGE VARIANTS How We Started Back in

2014

IMAGE VARIANTS – What are they?

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An image variant is a record in Enable™ which instructs the system to create an image asset, of specific size and format, from the source file.

8000px TIF with Clipping Path

xLg 1500px in PNG format with background removed

ThumbnailJpg 100px in JPG format

HiResJpg 2400px in JPG format

Fender® American Ultra Telecaster®

CURRENT ACTIVE VARIANTS

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• 41 Active Image Variants Since 2014 • All image variant triggered by tags and rotate

commands in Filenames _gtr_, _amp_, _merch_, _pdl_, _mdl_, etc.

_nr_, _rr_, _rl_ • 29 Variants For Guitars Alone

NAMING CONVENTION

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Gretsch® G6609TFM Players Edition Broadkaster®

2400700878_gtr_frt_001_rr.tif

NAMING CONVENTION

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2400700878_gtr_frt_001_rr.tif

Product Number

Product Category

Image Angle

Rotate Command

BASIC IMAGE VARIANT EXAMPLES

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Sm/SmJpg - Small Med/MedJpg - Medium Lg/LgJpg - Large xLg/xLgJpg - Extra Large Zoom/ZoomJpg - Hi Res Print Thumbnail/ThumbnailJpg - Thumbnail

PROBLEMS FACED TODAY

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• Five minutes per asset for creation of all variants.

• Number of systems receiving specific assets is unknown without extensive investigation.

• Some assets not being used. • Assets being used improperly.

IMAGE VARIANTS New Plan for 2020

NAMING CONVENTION - 2020

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2400700878_gre_gtr_frt_001_rr.tif

Product Number

Product Category

Image Angle

Rotate Command

Brand

This asset will be created 29 times if only using _gtr_ in REGEX field. Add a BRAND code.

NEW IMAGE VARIANT EXAMPLES Specified Use Case – Gretsch Web Site

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GretschGrid GretschPDP GretschZoom GretschSm

Front, Gretsch Assets Only (REGEX on _gre_gtr_frt_). PNG with Background Removed. No rotate. 475px W Max. Used for Product Grid Page.

Gretsch Assets Only (REGEX on _gre_) PNG with Background Removed. Rotate. 1400px W Max. Used for Product Display Page. (Can have different specs for _amp_, _merch_, etc.)

Gretsch Assets Only (REGEX on _gre_) JPG with no Background Removal. Rotate. 2400px W Max. Used for zoom-in web feature. Gretsch Assets Only (REGEX on _gre_) PNG with no Background Removal. Rotate. 400px W Max. Used for thumbnails.

NEW IMAGE VARIANT EXAMPLES Specified Use Case – FMIC Dealer Portal

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DealerPortalGrid DealerPortalThumbnail DealerPortalPDP DealerPortalZoom

Front Assets Only (REGEX on _frt_). PNG with Background Removed. No rotate. 700px W Max. Used for Product Grid Page.

All Product Main Assets Only Using Brand Codes (REGEX on _fen_, _gre_, _fcs_, _squ_, etc.) PNG with Background Removed. All other specs TBD.

All Product Main Assets Only Using Brand Codes (REGEX on _fen_, _gre_, _fcs_, _squ_, etc.) JPG with no Background Removal. Rotate. 2400px W Max. Used for zoom-in web feature.

NEW IMAGE VARIANT EXAMPLES Enable™ Core System

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PIMDisplay HiResJpg

All images are 72 dpi, 800-1200px max TBD. Rotate command and format by preference. Used for images that display in Enable PIM UI. JPG would be smaller size for conserving bandwidth.

All images are JPG format, 300 dpi, 3000 px max. Rotate command by preference. Used for all print and sharing purposes (Social Media Marketing, Quality Assurance, Dealers).

OLD vs. NEW MODEL

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OLD MODEL 29 Variants Assets created

based off of product tag in filename using simple REGEX

(_gtr_).

NEW MODEL 10 Variants

After adding brand tag, optimizing

sizes, and creating specific REGEX configuration.

OLD vs. NEW MODEL

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OLD VARIANTS 5 Minute Processing Time Per Asset. More Space used in server or cloud storage. Not able to determine where asset is used by looking at variant list. High resolution 300dpi images currently being used for web purposes. Adding new assets is cumulative.

NEW VARIANTS 1.5 Minute Processing Time Per Asset Optimize space. Easy deletion of unused assets from the server. Easy visual understanding of where assets are being used. Specs can be determined for each use case. 72 dpi images for web. 300 dpi images for print and sharing. Adding new assets does not impact current assigned variants.

JONATHAN VARO Product Information Management Team Lead jvaro@fender.com linkedin.com/in/jonvaro

THANK YOU!

Questions?

EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series

Expanding Your MDM Footprint – Moving from single domain to multi-domain

Automate Your Data Syndication to Your eCommerce Channels

Advanced Reporting and Analytics with PIM/MDM

April

7 April

8 April

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Week 2: Best Practices

Presented by Michael Ayanwale and Eric Gilboe of Amplifi

Presented by Christopher Holley of Productsup

Presented by Ramesh Prabhala of IntelliTide

enterworks.com/virtual-conference-mdm/

Experience the Journey Through Multi-Domain Master Data Management

Optimizing Your Image Variance (Lessons Learned)

A Team Approach to Data Governance

March

31 April

1 April

2

Week 2: Voice of the Customer

Presented by Martin Schmidler of UniPro

Presented by Jon Varo of Fender

Presented by Ingryd Hernandez of US Foods