optimum teams and optional processes for app development
TRANSCRIPT
Optimum teams and optional processes for App development
Vasily Salomatov (@vsalomatov)
www.appsgeyser.com/blog
70,000 apps
9 mln app downloads
120 countries making apps
Offices in Alexandria,VA and Russia
Team members in Austin,TX and Bay Area
Community management in Israel
About AppsGeyser
Go Android First Android in summer 2011 surpassed iOS globally
Still opportunity to become big (use “cast a net” strategy)
Faster iterations, faster go-to market strategy
Learn what works apply to other markets (iOS, Windows e.t.c.)
World Snapshot US Continues to lead app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Top 5 Countries
- US
- UK
- India
- Netherlands
- Spain
App usage varies
- US is the king
- South Korea in top 5 countries
USA
USA Leads in app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Smartphone market penetration is high 41%
Hard to be discovered (appcrowding)
Lesson Learned #1 – AppCrowding App Overstuffing
- US is twice as crowded
- Primary Factor: Do you speak English?
Conclusion: Localize your Apps…
Lesson Learned #2 – Fishing for Users Long Tail vs Short Tail = Casting a Net vs Rod Fishing
US: really hard to break into the Top
- 1% chance of getting 50K+ downloads
- Risks are higher, but also the Rewards
International markets
- Like US, but several months behind
- Chances for 1 hit wonders still high
Conclusion: Cast a Net in US, but Fish with a Rod internationally
From Idea to start: US
“Casting a net” strategy
- Launch web of related applications
- Go multiple categories
- Promote your key app within other apps
Use FREE apps more
Do not limit features - limit content
