Optimus

VOLUME I NO. 1 (July-Sept 2009)

In this issue

Patrons Director’s message Activities - Departmental

- Faculty - Students

Patrons: Shri. K.C. Ramamurthy, IPS Dr. K.C. Sabitha Ramamurthy Chairman President CMR Jnanadhara Trust CMR Jnanadhara Trust Shri. Jayadeep K.R. Ms. Tristha Ramamurthy CEO Vice-President CMR Jnanadhara Trust CMR Jnanadhara Trust

Director’s Message: A bulletin is the mirror of any organization. It covers intellectual initiatives of students and faculty in an educational setup. In fact it is a ready recover to corporate executives on how an institution is able to keep track of market trends, and for alumni, it details the new initiatives of budding managers and other events at the Institute. With such a focus in mind, the student body of Department of Management Studies has taken an intellectual lead to capture the activities of the management department and bring out “Optimus” – a quarterly e-bulletin. I wish the editorial board all the best! Dr. D. N. S. Kumar Director CMRIMT

“To succeed in your mission, you must have a single-minded devotion to your goal.”

-Abdul Kalam

Message from the Editorial Team It is indeed a good beginning for CMRIMT in its endeavor in excellence in Research & Publications. Knowledge in its implicit or explicit forms needs to be captured, shared and disseminated amongst stakeholders. Towards this objective, The Centre for Research & Publication has planned to bring out a quarterly e-bulletin showcasing various departmental activities and students’ contribution. A national level journal “Janantapasa”, is also being planned. I appreciate the effort of the Editorial Team in bringing out the first issue of Optimus. Best wishes and keep the flame burning! Prof. Bholanath Dutta Asst. Professor Executive Editor

Flash news: Jiji Nair, IIIrd Sem

MBA, Finance, has been selected

as the Campus Brand Ambassador for the company ERNST & YOUNG.

INSTITUTE OF MANAGEMENT & TECHNOLOGY

For aspiring minds…

Departmental News & Recent Events 2009

Advisory Board meeting held on 3 August under the Chairmanship of Dr. K Balveera Reddy, Former Vice Chancellor, VTU, Belgaum. Members discussed on:

Activities during the year 2008-09 Discussion on : Research, Publication, Achievement ,Placement and Proposed activities

for the year 2009-10

Faculty orientation program held on 5 August: New faculty were briefed about CMR Jnanadhara Trust, quality policy, teaching-learning process, culture and norms of the Institution

Reorientation program for III Semester MBA and PGDM held on 10 August: Final year students were updated about the new initiatives such as certificate programmes, soft-skill development, and training on SPSS and Prowess software

Soft Skill Development program was conducted in July for a period of two weeks for II year MBA students

Soft Skill Development program for PGDM students by IL & FS held on 29 August

Two software packages were installed in August 2009 at the Computer Lab: SPSS & Prowess

“Passport Seva” – Training by TCS engineering for police personnel on 14 September at CMRIMT computer lab

Training on SPSS package for faculty and students conducted on 24 September by SPSS certified trainer, Mr. Pretham:

(i) SPSS: Software on Quantitative Technique & Operation Research (ii) Prowess: Database of CMIE consisting 13000+ companies’ last 10 year’s

data

A team from Narayana Hrudayalya conducted an awareness camp (Dil power) on heart related diseases and prevention of heart attacks on 22 September

Orientation program for I year MBA and PGDM program held on 24 September followed by 5 days foundation course

Half-day training session was conducted on “PROWESS” database by Mr. Y. Hariprasad and Mr. Kumar Gaurav of CMIE Pvt. Ltd.

Faculty Club: This is an informal platform to share knowledge and ideas. The sessions held during the quarter and various topics discussed by faculty members are as follows:

(i)Prof. Bholanath Dutta: The art of writing paper/article (ii)Prof. Meena Kumari: Cookies (iii)Prof. Sangeeta Yadav: Emotional Intelligence (iv)Prof. Sudipto: E-learning (v)Prof. K Ravi: Developing and branding our students as premium brand

Guest Lectures Organized: August 22: “Changing role of HR in sustaining business.” Highlights: Strategic HRM, HR intervention in economic slowdown, Training & Development, HR Excellence. - Dr. Bhaskaran, Vice president corporate relations, Jhon Distilleries Bangalore.

August 29: “A talk on placement strategies & corporate interface” Highlights: was on different placement avenues, aggressive marketing, tie-up with corporate, entrepreneurship as an alternative to placement. - Prof. K.Ravi Placement Director CMRIMT & Prof. A.Varghese, faculty CMRIMT. September 12: “Business challenges and sharpening the saw for a good management career.” Highlights: Industry readiness, employability, corporatization of management education, emerging challenges in domestic and global business environment. - Dr. Sunder Rajan, Freelance Consultant, Bangalore.

September 26: “Shajayoga Philosophy & Management Practice” Highlights: Yoga and its implications in business world,Role of Art & Spirituality in management . - Mr. Anandya & Team from IT Companies, Bangalore.

Certificate Programs Announced: i) Certificate course in “Industry Analytics” : Co-ordinator : Dr. Sudarshan Seshanna – 3 months

course for III Sem MBA ii) Certificate course in “Entrepreneurship –New Venture Creation” : Co-ordinator : Prof.

Bholanath Dutta -3 months course for III Sem MBA iii) Certificate course in “Business Awareness” : Co-ordinators: Dr. D.N.S.Kumar & Prof. Anuradha

– 3 months for I Sem MBA/PGDM

Training Programs 2009 i) Dr D.N.S.Kumar: addressed the foundrymen from India during a two day National Seminar on

“Internationalization of Casting Business”, 4 July, Belgaum. ii) Prof. Bholanath Dutta: Conducted a Training Program on “Art of Writing Article/Paper/Case

Study” & “Teaching- Learning Process in Management Education”, 13 July for all the faculty members of CMR Institute of Management Studies, Bangalore.

iii) Dr D.N.S.Kumar: Addressed the participants of Refresher Course of Bangalore University on “Ethics in Business & Value Addition and Strategic Initiatives to Beat the Recession”, 7 September.

iv) Dr. D.N.S.Kumar: conducted two days MDP to executives of GMR Infrastructure Ltd., on “Project Finance.”, 8 & 9 September, Bangalore.

v) Dr. R. Rose Kavitha conducted orientation program for MBA 1st year students at CMRIMS, Bangalore on 14 September.

Career Guidance & Placement Bureau (CG & PB) Prof. K. Ravi Director: C G & P B CG & PB endeavors to empower all MBA & PGDM students in their quest for successful and meaningful careers. CG & PB is a single window center for students’ queries & concern relating to their current & future professional life. As such, it constantly interacts with the industry and monitors the external economic environment regularly. It also counsels, guidance and mentors students, in all matters related to their career professional and attitudinal development, besides facilitating behavioral & attitudinal training & functional value added training through internal and external trainers. That is, CG & PB has become a catalyst for institutional alliances with the industry, such as, ‘the Infosys “Campus connect” program’, ‘ERNST & YOUNG,”Anchor” program’ & ‘ICICI prudential Life Insurance “Udaan” program’.

Eminent Visitors to CMRIMT : (i)Mrs. Rachal Devis Adjunct Associate Professor National Institute of Singapore

(ii) Dr. Debashish Sanyal Deputy Dean SP Jain Center of Management, Dubai

Brief Profile of faculty: Dr. D.N.S.Kumar B com, M com, B.Ed, Pre PhD, PhD. Exp: 20 years in Academics.

Published: 4 books, 1 software, 2 Monographs, 47 papers & 36 projects

Prof. K.Ravi B com, MBA(XLRI) Exp: 30 years in industry, 7 years in Academics

Dr. Girish .C B A, MBA, PhD Exp : 5 years in Industry, 5 years in Academics Published : 2 papers

Prof. A. Verghese B.Tech(Eletronics)IIT Madras, PGDBM(Marketing)XLRI Experience: 30 years in Industry

Dr. Sudarshan Seshanna B A, M A, M Phil, PhD, MDIT

Exp: 9 Years in Industry, 3 years in Academics. Published: 2 papers

Dr Rose Kavitha MBA, M sc (psyco), PhD. Exp: 8 years in Academics Published: 2 books & 23 articles

Prof. Bholanath Dutta

B A, MBA, M Phil, PGDTM, D.A.AC Exp : 15 years in Industry, 5 years in Academics Published : 8 Books, 65 Papers, 11 Study Material, Papers selected in 9 Derivative Books, 4 projects

Dr. M. Moses Antony Rajendran B com, M com, M Phil, PGDIT, PGDTT, MIT, PhD

Exp: 12Years in Academics. Published: 2 books

Mrs. Sonal Gupta BBA, MBA, MCA. Exp: 7 years in Industry & Academics

Mrs. Sangeeta Yadav B Tech, MBA Exp: 1.5 Years in Academics, 1.5 years in Industry

Mrs. Shalini Jain M sc, MBA, M Phil Exp: 4 years in Industry & Academics

Mrs. A. Anuradha BA, MA, PGDip[Eco], MBA, (PhD) Exp: 8 years in Academics

Mrs Marya Wani B com, MBA Exp : 1.5 years in Academics, 1.5 years in Industry

Mrs. Prachi Lande B E, MBA

Exp: 1 year in Academics

Upcoming Events:

FDP Program in Oct 09 on case analysis

National level Bi-Annual-journal issue Jan 2010

EPGP PROGRAM commencing from Jan 2010

ED PROGRAM commencing from Jan 2010

Our business in life is not to get ahead of others, but to get ahead of ourselves -- to break our own records, to outstrip our yesterday by our today.” - Stewart B. Johnson

Recent Events’ Photo Galleries :

Advisory Board Meeting held on 3rd Aug 09

Advisory Board Members present for the meeting: Dr. K. Balveera Reddy, Former Vice-Chancellor, VTU, Belgaum; Mr. K. C. Ramamurthy, I.P.S., Chairman, CMRJT; Dr. Sabitha Ramamurthy, President, CMRJT; Dr. K. P. Gopalakrishna, Chairman, NPS, Bangalore; Mr. K. R. Jayadeep, CEO, CMRJT; Prof. N .S. Rame Gowda, Vice-Chancellor, Sikkim VM University; Prof. M Muniyamma, Former Vice-Chancellor, Gulbarga University; Dr. P. G. Apte, Former Director, IIMB; Dr. Ravi Kumar, Professor, IIMB; Dr. S.N. Chary, Former Professor, IIMB ; Dr. S Ramesh, Dean, Mount Carmel College, Dr. Bhaskar Reddy, Director, CMRGI; Dr. D.N.S. Kumar, Director, CMRIMT

Faculty orientation program held on 5th Aug 09

Dr. Girish C HOD, Department of MBA CMRIMT addressing the Faculty

Re-orientation for 3rd sem MBA students held on 10th Aug 09

Dr. K.Balveera Reddy, Chairman, Advisory Board, & Former

VC, VTU, Belgaum addresses the Advisory Board Meeting Board members in discussion

Students were briefed about new activities of department

HR Forum (ALPINE: Reaching the Heights) Inauguration on 26th Aug 2009

Inauguration by Dr D N S Kumar

IL & FS Training Program for PGDM Students 29th Aug 09 Prof. Pradeep Singhania & students involved in a case analysis

“A talk on placement strategies & corporate interface” on 29th Aug 09 By, Prof. K. Ravi & Prof. P. Varghees

Students Listening to Placement talk

Marketing Forum (MARCATUS: Passion Driven Performance) Inauguration on 2nd Sept 09 Dr. Sudarshan Sheshanna addressing the students

Students at the MARCATUS inauguration

Proposed Activities:

-Team Building

- Quiz

-Presentation

- Role Play

Proposed Activity:

- Product Development &

Launch

- Business Quiz

- Market Research

Finance forum( 3M : Money, MInD & MAnAGeMenT) Inauguration on 2nd Sept’09.

“Business challenges & sharpening the saw for a good manageme nt career.” A guest lecture on 12th Sep 09

A Finance Quiz was conducted as a part of forum activities by 3M , the finance forum on 16th Sep 09

Rotract culb of CMRIT has conducted the Installetion program for the new Rotractors on 11th Sept 09

Orientation program for 1st year MBA & PGDM students was held on 24th Sep 09

Board of Directors of the CMRIT Rotract Club (standing) with the guests, guest of honor & other dignitories

Dr.Girish.C Addressing the students

(Top L-R) Winners with Prof. Sonal Gupta(Faculty Co-

ordinator) : Muttacharya, Hemanth Kumar.B, Arjun, Avinash.G, Santhosh, Suresha

(Bottom L-R ) Organizers: Jagadesh, Tenzin Pasang, Jiji Nair, Shiva Kumar.G.V

By Dr. Sunder Rajan, Freelance Consultant on 12th Sep 2009

(L->R)Dr Sudarshan Sheshanna , Prof. Moses Antony Rajendran & Prof. Bholanath Dutta addressing the students.

Proposed Activities:

Mock stock trading

Finance Quiz

Financial Debate

Fundamental & technical Analysis of a company

Faculty Activities

Papers/Articles Published : Prof. Sangeeta Yadav : “Role of Emotional Intelligence in Organization Development” (accepted) Siva Sivani Institute of Management – Sagyaan Journal.

Prof. Bholanath Dutta : i) “Balance Scorecard Approach” – A value creation tool in HRM’’

published in Symbiosis Institute of International Business- Pratibimb’ July 2009.

ii) Accepted paper series : “Quality Circle Demends Shift In Management Style”- SSRN Network. Link: http://papers.ssrn.com/so13/papers.cfm?abstract_id-1336066.

iii) “Bringing Industry into Classroom – A Challenge to B-Schools” – Published in MBA Review in Aug’09, Ref: 16M-2009-08-04-01.

iv) “Role of HR In New Economy” published in Decan Herald, DH-Avenue section on 22/07/09 on page 2, Bangalore issue.

v) “MBA-HR Specialization : A Campus Placement Perspective” published in MBA Review in Sept 09. Ref: 16M-2009-09-08-01.

vi) Paper titled “Time-Off & Productivity” approved & due for publishing in the month of Oct’09, in MBA review.

vii) Research paper “ Green marketing: A tool for sustainable strategic development” accepted in “Marketing Paradigm” – IMI, Indore.

Dr D.N.S.Kumar : “Strategic Cost Management” – A case analysis Jinabakul Forge Pvt Ltd, IIMC. Dr Sudershan Sheshanna: “ Perceptual differences between private label brands and national product brands: A study on consumer choice and purchase intentions” (accepted) in Jnanatapasa – CMRIMT, Bangalore.

Dr. Girish.C : “Consumerism & Marketing of FMCG products” (accepted) in Indian Journal of Marketing , New Delhi.

Awards & Achievements: Faculty Prof. Bholanath Dutta: Secured Second Position in (i) “Best Professor Contest-2009”- A National level Event , Instituted by 24/7 Customer. (ii) Awarded with “Arch of excellence in education” a national level award.

Prof. K.Ravi was awarded a certificate for “EXAMPLARY CONTRIBUTION TOWARDS EDUCATION.” By managing director of career education corporation, on Sep 5th 2009.

Prof. Mosses Anthony Rajendran has been awarded with Ph.D. from Bharthidasan University.

Dr. D.N.S. Kumar has been approved as a recognized guide for PhD/M.Phil programmes of Christ University.

Mrs Shalini Jain has completed her M Phil Degree from the Global Open University, Nagaland.

Books Published: Prof. Bholanath Dutta:

1. Authored a book “Entrepreneurship Management –Text & Cases”, published by excel book, New Delhi.

2. Manuscript submitted for a new book titled “International Business Management –Text & Cases” to excel book, New Delhi.

Conferences/Seminars Attended: Dr. D.N.S.Kumar: “International Accreditation” – AMBA organized by SESA, New Delhi.

Prof. Shalini Jain : “Performance Management & Competency Mapping ” organized by Reva Institute of Management, Bangalore.

Prof. Bholanath Dutta : Train the Trainer Program on “Entrepreneurship” organized by VTU at PESIT, Bangalore.

Prof. Sangeeta Yadav : “Nurturing Genius – Innovating HR” organized by Society of Human Resource Management at Hotel Ottera, Electronic city Bangalore.

Prof. Sangeeta Yadav: “Talent Management and Workforce Diversity” Organized by Cambridge Institute of Technology, Bangalore.

Prof. K.Ravi : Participated in 24 sessions of “Landmark Education”.

Featured Articles : Importance of HR in Organization Jai Chethan MBA III Sem HR

Lord Krishna–The Best Manager Jyothi B V III Sem MBA Finance

Modern business practice requires an integrated human resource system to replace manual processes for the operational control of employee relations. This has resulted in reduced labor requirements and administrative processes. The corresponding increase in productivity due to centralized computing which further streamlines operations and assists managers to focus on more mission critical aspects of human resource management. Although paperwork hasn’t been totally reduced, human resource managers can now spend more time on core business objectives as opposed to attending to minor administration tasks. One area where a computerized human resource system is fully utilized is in the screening, tracking and reporting on application processes associated with filling vacancies. With internet integration, job posting, the tracking of open positions and the ability to store resumes electronically, human resource managers can fulfill recruitment, screening and conduct all operations from a centralized computer terminal. The ability to perform searches, track jobs and applications greatly expedites processes that would otherwise be very time consuming to execute. The financial management module of human resource system permits managers to conduct payroll operations seamlessly. With software to control salary and wage rates, superannuation contributions, employee performance details, sick leave and annual leave entitlements and incidents, there is no longer any need for a huge payroll division to organize company payments. The automatic reporting functionally essentially means that once the manager setups and structures employee details, the system can operate without manual processing and minimal labor oversee. The HR system is necessary for companies of all sizes, whether they operate locally or globally. Keeping track of labor, forecasting labor requirements, facilitating day to day employee management and providing financial reporting to the accounting department are essential components to company operations. With the ability to cut costs, save time and increase productivity, an HR system is an investment that companies will long reap benefit from.

Lord Krishna was called by 100’s and 1000’s of names and certainly ‘Manager’ is not one of them. Here we will see how he is the Greatest Manager of All. Greatest leader of all time: When Krishna asked Arjuna and Duryodhana to choose between him and his army, the choice was, between a Leader and his Resources. Arjuna requested Krishna to lead the entire mission and personally lead him by accepting to be his “Saarthi” (Charioteer), guide him and lead him to success. Task Master: lord Krishna had 3 clear cut Goals and achieved 100% targets. Paritrananya Sadhunaam: Welfare for saints. Vinashaya Dushkritaam: Destroy evil. Dharmasansthapanaay Sambhavaami yuge yuge: To establish and strengthen religion in every era. Great Motivator When Arjun reached the battle field , he lost his determination to fight when he saw that among the opponents were many of his relatives (young and old ) and that he had to kill them for the sake of Kingdom. He resisted from fighting and dropped arms. Krishna motivated him by his speech and led him to fight the war. Great Strategist Pandavas and Kauravas had soldiers and warriors strength in the ratio of 7:11, Panadvas having 1.53 million and Kauravas’ 2.41 millions. With this count it was clear that the battle could be won only with Effective Strategies. Effective Control Mechanism Controlling an army of 1.53 million soldiers and warriors to fight against a bigger army was not an easy task. The 1.53 million soldiers were divided in seven divisions, led by a Commander each, further controlled by a Supreme Commander who himself was guided by the Pandavas and Krishna. This all was made possible with help of Lord Krishna’s great Management and Controlling Skills. …so now we all can proudly say that lord Krishna was a great manager of all time. In today’s complex business environment the management concepts derived from “Holy Geeta” will definitely find a holistic solution.

Students’ Activities

Alumni in Spotlight 5 minutes with an Entrepreneur

Deepa.N.Rao completed her MBA specialized in Marketing with colorful VTU Rank - 8 in 2008.She was campus recruited to Wockhardt Hospitals , Bangalore where she joined as a Marketing Trainee on 14th July 2008 till 31st August 2009.She later got promoted as Marketing Executive. Her experience in Corporate world as she stated goes like this; My EXPERIENCE - At Wockhardt Hospitals (July 2008- August 2009) I worked on a new concept of revenue generation model called Service Line Marketing .My profile also had responsibility of a Branding Coordinator where in I worked for a documentary film for promotion of NEST, Women care product of Wockhardt Hospitals with Astra Zeneca. I have also worked with Udaya TV to promote our doctors through a program called "Sanjeevini". I had corporate exposure through presenting our Doctors and Services as a social initiative at various big labels like IBM, TCS etc. I joined in as a Marketing Trainee and got promoted as Marketing Executive. With a wonderful experience of 1 year and a month, I looked forward for more opportunity to explore new challenges and so I joined Nestle recently. My NEXT BIG LEAP NESTLE INDIA - SEP 2009 My Next BIG Leap ...NesTLe , Good food Good Life is ranked no#1 FMCG company all over the world and 3rd FMCG company in India. I have been assigned a challenging profile of Marketing Executive for a territory in Bangalore. I would be an interface between the company, distributors, Order management centre, Cash distributors, sales persons and the customer. My role would be to ensure and monitor the product visibility, availabity and movement in my territory. I would also be having an eye on the competitors and would be responsible for coming up with new avenues and concepts to add on to our Market share. Looking forward to Learn and Explore...Proud to BE NEStLE***

Saravana Krishnan; an MBA specialized in Finance from CMRIT 2006-8. Worked for 1 yr with “Sri Shirdi Capital Services Pvt. Ltd.” As Business Development Manager and on Aug 22nd ‘2009, he started his own venture “Multiary Financial Services” in partnership with Religare- A Ranbaxy promoter group. His Company: Multiray Financial Services is one of the emerging integrated financial services institutions. The company offers a diverse and holistic bouquet of services. The services platter ranges from equities, commodities, currency, insurance, mutual fund, bonds, fixed deposits, home loans, mortgage loans and tax planning. Multiray Financial Services are business partner of Religare securities Ltd. MFS is registered Sub-broker of SEBI. How did you come up with your business idea? During my post graduate I used to discuss with my friends that we will start some business. I have a passion in understanding stock markets. I opted to work in a stock broking company as an internship trainee. I grasped very well about stock markets and got more exposure on the same. After my internship I got more confident and self motivated to start own business related to investments. Since I am experienced on stock markets I started a stock broking by taking sub-brokership. What inspired you to start up a business instead of looking for a job? Great personalities like Naryanamurthy, Ratan Tata & Ambani are my great inspiration. Also books like Rich dad Poor Dad and entrepreneurship seminars instilled confidence in me. Always I feel that if we work for somebody we have restrictions,But if it is our business we will give our 200% to achieve. How did you react to the recent economic slowdown? Economic slowdown I took it as an opportunity because its time were everybody hunting for jobs and fear of jobs sacs. That time I prepared my mind more focused to be an entrepreneur instead of working for somebody. How do you see yourself 5 years from now? I’ve planned my long term goals and started working on it. I would like to see myself as an owner of few branches across South India and as a main broker from a sub broker.

“If you work with determination and with perfection, success will follow.”- Dhirubhai H. Ambani

Awards & Achievements: Students

Mr. Masood from MBA marketing specialization won the 1st prize for the paper presentation on “Internationalization of business ” at Cambridge Institute of Technology, B’lore.

Mis. Suganya.V from MBA marketing specialization won the second position for the paper presentation on “scope of mobile marketing ” at Cambridge Institute of Technology, B’lore.

Mis. Vinusha Ganeshan from HR specialization won the second position for the paper presentation on “HR sore card ” at Cambridge Institute ofTechnology, B’lore.

Participation : Students

Students from finance spacialization participated in finance fest at “Christ University”, crossed four rounds & reached to final round.

Three students from 3rd sem MBA & 2 students from PGDM participated in “Landmark Education” program

Stay Connected

CMR INSTITUTE OF MANAGEMENT & TECHNOLOGY # 132, AECS Layout , I.T.Park Road, Bangalore-560 037 T :+91 80 28524466 F: +91 80 28524630 E: info@cmredu.com, optimization_cmr@yahoogroups.com Website: www.cmr.ac.in

Editorial Board: Prof. Bholanath Dutta, Executive Editor, Prof. Sangeeta Yadav, Asst. Editor, Student Editorial Board: Mr. Shiva Kumar .G.V, Chief Student Editor, Ms. Tenzing Pasang, Ms. Hema , Ms. Suganya, Ms. Jiji Nair, Ms. Jyothi BV, , Ms. Apoorva, Ms. Misbah Ahmed.