optiverse's 1 year anniversary
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The Optiverse celebrates its 1 year anniversary
The Optiverse was launched in April of 2014. Over the last year, the Optiverse has grown into a diverse and intelligent community of optimization enthusiasts. We’ve seen some major successes over
the last year, and it’s all thanks to you.
A year in review
“The Optiverse community exposes me to the brightest minds in our field, which is both humbling and motivating.”
– Case Van Arkel, Senior Optimization Specialist at RocketLawyer
The Optiverse has continued to expand. 3,000 visitors have created a username to engage in our community.
3,000 Community Members
The Optiverse provides a centralized hub for people to learn how to take their optimization skills to a new level.
1,700,000+ Optiverse Page Views
We’ve had some really valuable discussions over the last year. There has been over 5,700 posts! We can’t wait to see this
number continue to grow over the next year.
5,700+ community posts
“What we do is still not that pervasive. The Optiverse community lets me connect with like-minded people who are facing the same challenges, striving for the same goals, and looking for opportunities to move the needle within our own organizations.”
– Renee Thompson, Sr. Director, Analytics and Conversion Optimization at TechTarget
Optiverse Top Contributors
David Shaw, UX & Conversion Manager at VoucherCloud
Jason Dahlin, Sr. Analyst at Abercrombie
Martijn Scheijbeler, Lead Growth, SEO & Analytics at
the Next Web
Grigoriy Kogan, Marketing and Conversion Optimization
Consultant
Thomas Evans, CRO coordinator at SecretEscapes
Pauline Marol, Product Manager at Hotwire
Scott Ehly, Site Optimization/Usability Analyst at RentPath YOU!
We’ve created many new Knowledge Base articles. We’ve revised or updated even more.
100+ New or Updated Support Articles
Our Product team is listening. We’ve already built 30 of your ideas, and we’re working on more! Keep posting your product
ideas in the Optiverse — we want to hear from you.
30 Product Ideas Built
49% of users are from the USA 8% are from the UK
5% are from Germany 5% are from APAC
2.6% are from the Netherlands
Our members are global
Optimizely Google Analytics Optimizely Google Tag Manager
Optimizely Force Variation
Top Searches
We asked: “What do you wish you knew when you were first getting started with optimization?”
We received nearly 100 detailed responses from our Community and Solutions Partners. Our Content team complied your valuable tips and wrote an Ebook that was shared far and wide.
The Optimization Survival Guide
Qualities of a Growth Marketer
We asked: “What are the must-have skills to be an effective Growth Marketer?”
We received over 60 responses from our Community. Based on your feedback, we identified the most common qualities and created an infographic to help you find (or become) the next great Growth Marketer.
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“The Optiverse provides a platform for all of us who are passionate about optimization to come together to share experiences and collaborate.”
– Callie Louis, Product Manager at Homefinder
We launched our User Group program in December, 2014. You told us you wanted an opportunity to meet offline and learn from local optimization
professionals. We listened. There are now 5 cities with active User Groups, and we are continuing to roll out new locations every month.
Optiverse User Groups
•San Francisco
•Atlanta
•New York
•Vancouver
•Chicago
•London (coming soon)
•San Jose (coming soon)
•Los Angeles (coming soon)
optimizely.com/groups
“User Groups provide a great opportunity to meet and network with people sharing the same interest in A/B testing and conversion rate optimization.”
– Pauline Marol, Product Manager at Hotwire
