optumhealth part 1
DESCRIPTION
triathlon company rebrandingTRANSCRIPT
Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the newly acquired company, formerly CSC Multisport.
Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.
Strategy: OptumHealthʼs coaches are professional triathletes that have the expertise and experience to help achieve your goals.
Facility Re-design
AD: Matt Maly CW: Patrick Clifford
Competition
Acceleration Minnesota
Lifetime Fitness
LA Fitness
Twin Cities Locations
Lifestyle Messaging
Marketing to all ages
Community Involvement
Creating Tradition
Marketing to young adults
Event