optumhealth part 1

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Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the newly acquired company, formerly CSC Multisport. Objectives: 1. To introduce the OptumHealth name in a new marketplace. 2. To generate a new revenue stream for OptumHealth. Strategy: OptumHealthʼs coaches are professional triathletes that have the expertise and experience to help achieve your goals. Facility Re-design AD: Matt Maly CW: Patrick Clifford

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triathlon company rebranding

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Page 1: OptumHealth Part 1

Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the newly acquired company, formerly CSC Multisport.

Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.

Strategy: OptumHealthʼs coaches are professional triathletes that have the expertise and experience to help achieve your goals.

Facility Re-design

AD: Matt Maly CW: Patrick Clifford

Page 2: OptumHealth Part 1

Competition

Acceleration Minnesota

Lifetime Fitness

LA Fitness

Twin Cities Locations

Lifestyle Messaging

Marketing to all ages

Community Involvement

Creating Tradition

Marketing to young adults

Page 3: OptumHealth Part 1

Event