Optus ‘yes’ Shop Franchise opportunitiesHere’s what you need to know about becoming an Optus ‘yes’ Shop franchisee.

We started with choice.Optus has been transforming the way Australians communicate with each other since 1991. And from the beginning, we’ve stood for choice. We take our name from the Latin word for choose - “optare” - so Optus means “ choose us”.

We’re people who focus on the customers.Using state of the art technology, we’ve been shaping the way our customers live, work and play for over 20 years. With a customer base of over 9.4 million mobile subscribers, more than 1 million on-net telephony subscribers and 1 million on-net fixed broadband subscribers across Australia, we put the customer at the centre of everything we do.

We’re a diverse and global network.We’re Australia’s second largest telecommunications group, providing a diverse range of innovative services including fixed, mobile data, internet, ICT and TV. We’re a wholly-owned subsidiary of the SingTel Group, Asia’s largest telecommunications company, with operations in 20 countries worldwide.

*As of August 2016

Who we are?

Our Vision Customer experience is at the core of everything we do. We’ve been focused on fixing the basics, and that’s helped us take the lead in customer experience in the Australian telco industry. But now it’s time for a bigger challenge.

Our ambition To become the most love and recommended service brand in Australia.

Our Purpose The telecommunications industry has been through huge changes since we began, but despite this, we want the same thing we’ve always wanted - to be the champion of customers.

It’s up to us to shake things up and provide real competition. Since we started in 1991, we’ve brought huge benefits to all Australians: innovation, competitive prices, better service and improved coverage.

Teamwork This one’s an obvious one: by working together, we accomplish more. At Optus, we value every team member’s contribution, and encourage open and honest discussion. And a big part of valuing teamwork is embracing what diversity brings to our organisation.

IntegrityThe way we conduct ourselves and our business impacts our reputation. Operating with integrity means taking responsibility for our actions, always meeting the highest ethical standards, and delivering on our promises.

Personal ExcellencePersonal excellence requires every one of us to bring our A-game. It means always striving for a higher standard of performance. It also means actively seeking opportunities for improvement, and personal and professional growth.

Customer FocusOur customer is at the centre of everything we do. Customer Focus is about making things simple for people, and connecting them through accessible technology. Maintaining the quality of our service requires not only innovative products and pricing, but a commitment to treating each customer with respect.

Challenger Spirit Optus was born to be the challenger, to be nimble and bring innovation to the marketplace. Challenger Spirit is about taking calculated risks, breaking new ground and ultimately finding new ways to meet customer needs.

The Optus Values

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More ‘yes’ for the community

Optus and Kids Help LineWe’ve been very proud to support Kids Helpline since 1999. We’ve done this by providing free calls to the Helpline from all Optus mobiles, and by helping to provide the world’s first free real-time online counselling service – and we’re committed to growing it in the future.

Optus and the Smith FamilyWe’re teaming up with the Smith Family to give children from disadvantaged backgrounds the opportunity to improve their reading. The mobile Student2Student program matches young students who need to improve their reading with peer mentors who are trained to help develop literacy skills in others.

Driven by research, powered by OptusThe program is underpinned by research indicating that young people who have reading difficulties find it easier to learn from others their own age.

This program and 3 year partnership with Optus will enable nearly 1,000 students from disadvantaged backgrounds to participate in weekly reading sessions with their mentor via Optus technology.

National representation The Optus ‘yes’ Shop Franchise are members of the Franchise Council of Australia (FCA) - franchising specialists who thoroughly promote integrity and honesty in all aspects of franchising.

When we joined the FCA, they closely evaluated our practices and paperwork to ensure we aligned with their beliefs and values.

What it means to be an Optus ‘yes’ Shop Franchise

A network of ‘yes’.Since we began operating in 1995, the purpose of our Optus ‘yes’ franchise has been to keep providing Australian consumers with easy access to the highest quality telco products and services. We do this with the help of our Optus ‘yes’ Shops - a nationwide, strategically located retail network.

The power of ‘yes’.As a franchisee, you’ll have the power of the ‘yes’ brand behind you – a brand with Australia wide recognition. We promote Optus ‘yes’ stores as the place to go for Optus products and services. And now, we’re expanding further than ever before to bring choice in communications to rural and remote parts of Australia.

‘yes’ people.Customers like to interact with products, and customers like interacting with people. That’s why our ‘yes’ shops have evolved to use digital media displays that allow customers to experience our telco products in the store. They’re assisted by professional staff who are on hand to help them through the process and answer their questions.

‘yes’ we can.It’s important to us that Optus and our ‘yes’ stores are the preferred supplier of telco products and services in Australia. We achieve this with our excellent customer service, our high standards of operation and our technical expertise.

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The Optus ‘yes’ ShopAs the touchstone between customers and Optus, we know how important it is for our customers to have an in-store experience that is both comprehensive and convenient. That’s why we’ve ensured that our ‘yes’ store fit-out is a leader in store design.

Our stores are an invitationEach store is designed and built to showcase the Optus Network, and the devices and products that connect to it. With clean lines, ‘floating benches’ and customisable sections, ‘yes’ stores are friendly and inviting.

Your ‘yes’ store will feature:

• A demonstration desk that allows customers to play with technology.

• An infomercial screen that introduces customers to Optus products and services.

• A quiet and comfortable connection area where customers will connect to the Optus Network.

What you’ll be offering Being a part of the Optus team means joining an Australian leader in integrated communications.

This means you’ll be able to provide:• Mobile

• Home Telephone

• Broadband

• Business Network Services

• Mobile internet

• Wireless Telephony

• Mobile Broadband

• Pre-Paid Products.

• Yes TV by Fetch

It’s about more than the products, though.You’ll also be helping customers with services queries, and provide comprehensive after sale service.

W E ’ R E I N V E S T I N G B I L L I O N S I N O U R N E T W O R K T O B R IN G Y O U A N E V E N B E T T E R E X P E R IE N C E

RELENTLESSLY IMPROVING

THE

NETWORK

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No lock in contract

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Compatibility: If you bring your own device, make sure it’s not locked to other networks and is compatible with the Optus network. To learn more, visit optus.com.au/compatibility OPT0209/1340528 (09/16)

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Come in store to learn more

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awesome

We’re people who focus on the customer

The ‘yes’ System Here’s our plan for your success.

Winning over customers

• Take market share in high value and emerging segments

• Through the growth of your customer base, attract upfront and ongoing commissions/revenue

• Generate greater profit through complimentary products eg; mobile phone accessories

• Maximise sales of Optus Prepaid Products including handsets, activations on the Optus Network and Recharge Vouchers to maximise profit margin

• Manage your customer base through cross-sell activities to other Optus product categories and therefore attract upfront and ongoing commission/airtime revenue.

Managing your business

• The alignment with the Optus brand means the franchise will support ‘customer service’ for both the company and individual franchise

• Various service activities attract transactional based commissions

• All handset devices are purchased through the Franchisor and therefore the administrative functions of managing this stock are supported with systems

• Negotiated national arrangements for additional product lines creating additional revenue opportunities

• Full financial management system incorporating handling point of sale transactions through to full profit and loss reporting.

Communicating with us• Annual National Optus ‘yes’ Franchise Conference

• State Franchisee Forums.

• National Advisory Council

• National Communication procedures in line with the Operations Manual.

Rewarding success• National Annual Franchise Management Programme ‘yes’

Optus Champions

• Key driver of sales performance and operational standards management

• Enables a ‘unique’ system and standard across our franchise.

• Endorses franchisee alignment through business management measures

• Top ten Franchisees rewarded with international trip hosted by Optus Senior Management Team

• Programme has full website functionality and interactivity.

How we’ll support you‘yes’ to development.We know that this industry is fast-paced and that technology changes daily. That’s why we’re committed to providing relevant, comprehensive training.

To manage this, each state has a dedicated training officer. They run scheduled class-room style sessions and provide online learning tools. You’ll also be provided with our Franchise Manual, your go-to home for store knowledge and advice.

We’re also committed to the development of you and your staff. We fully support training in retail operations, Franchising and other appropriate learning and development opportunities.

‘yes’ to advice.Our Franchise Team will always be on-hand to assist you with all aspects of running your business. We monitor store performance and provide support and guidance with business planning, retail operations, training and financial management of the franchise.

‘yes’ to operational support.It’s important to us that everything is running smoothly behind the scenes. Full training is provided to cover the operations of the store including:

• Activating customers onto the Optus Network

• Full stock management processes

• Full financial and accounting processes

• IT and in-store systems.

‘yes’ to marketing.We’ll always be spreading the word. A dedicated team of marketers promotes the Optus Franchise nationally. They also produce point-of-sale materials for use in-store use, which they update monthly in line with current promotions.

Our national marketing program is the primary part of the promotional mix. However, local store marketing and community activity run by our franchisees is a vital to maximising local opportunities and niche markets in the stores catchment area.

‘yes’ to having the right people on your side. As a franchisee, you’ll have more than 40 people dedicated to the success of your store. You’ll be directed supported by the following teams:

Management Team; Sales Team, Operations Team, Franchise Development Team, Franchise Business Executives, Franchise Operations Executives, State Training Officers and Sales Support Executives.

Alongside this direct support, you’ll have relationships with other teams from the Optus Community including Marketing, Commercial, Customer Service, Handset Servicing and Optus Senior Management

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Meet the best franchise leaders in the business

Key Payments

Rohan Ganeson Managing Director, Sales

In his 7 years with Optus, Rohan has undertaken a senior role in our SMB Division. Prior to joining Optus, Rohan spent 4 years with Keycorp Ltd in a varied of senior roles.

QUALIFICATIONS: MBA, Melbourne Business School, University of Melbourne BSc (Hons), University of Western Australia.

Frances Martin Vice President, Sales

Frances joined Retail Sales November 2015. Frances has previously undertaken the role of Head of Experience and Transformation at Optus. She spent 15 years in various senior management roles with Vodafone.

QUALIFICATIONS: Bachelor of Arts, Diploma of Education Macquarie University, Post Graduate Courses- IMD Lausanne Switzerland

Sean Casey National Franchise Director

Sean recently joined Optus. He has come to Optus from various Senior Management roles abroad with Nawras and SaleCo. Within Australia he has also held Senior Management positions with Vodafone and Telstra.

QUALIFICATIONS: Stratgegic Value Optimisation in Retail - Monash University

Description of payment

Amount of payment or formula to calculate payment

Who the payment is made to

Due date of payment

Assessment of each party by the other

Nil N/A N/A

Franchise Fee$10,000 (ex GST) (Incorporating $5,000 Acquisition Fee; $5,000 Training Levy)

Franchisor Final Agreement Signing

Set up Costs Variable as per the Franchise Agreement Franchisor30 day payment terms upon completion of Store fit-out

Royalty Payment2.4% (Of total receipts plus Commission Payable to the Franchise)

Franchisor30 day payment terms from previous month

Lease Occupancy Costs (rental, ongoings etc.)

Variable as per the Lease agreement between Landlord and Franchisee

LandlordIn accordance with the applicable lease agreement

Interested? Start here What Happens

Next?

1 Expression of Interest Submit your interest including your name; address; email address; contact numbers; budget and preferred location to: yesoptusfranchise@optus.com.au

2 Application Form We’ll forward a request for information form to the email address you provide us.

3 Review We’ll then look over your application and make sure everything is in order.

4 Meeting with Franchising Selection Manager This is a chance for you to meet with our selection manager, ask questions, review the application form and discuss future plans and opportunities. *Applicants will be expected to provide a signed Confidentiality Agreement and supporting documentation during this meeting*

5 Release of Disclosure Statement and In Store Introduction We’ll next issue you our Disclosure Document and Franchise Agreement. If you are satisfied with our terms for franchising, we will arrange a day in one of our stores. This is your chance to experience a day in the life of Optus ‘yes’.

6 Review Period At this stage, we’ll review the legal documents, seek professional advice and ask as many questions as required. We’ll then review your final application and either approval or decline it.

7 Final Agreement Signing If your final application is approved, we’ll then get you to sign the franchise documentation, and you’ll have to pay the franchise fee.

8 Store Build and Training During this stage, our fit-out team will be planning, designing and building your store. Our training team will equip you with all the knowledge you need to run your store.

9 Store Opening This is when the fun begins! From day one, our support team will be alongside you to conduct on the job training; guide you through your operation and ensure the successful launch of your Optus ‘yes’ Franchise.

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SS00699 0816 KD

Any questions?Then get in touch with:

Ann Woo, Franchise Development Executive, ‘yes’ Optus Franchise

Phone 02 8082 8699 Email yesoptusfranchise@optus.com.au