opus life stories -

celebrating the people we lovewith the music we remember

CONFIDENTIAL BUSINESS PLAN 06.05.2015

All Rights Reserved

CONFIDENTIAL 06.05.2015

Now anyone can easily create and share expressive multimedia stories about the people, places and times they deeply care about.

• user-generated content drives meaningful social sharing

• sharing adds incremental sales and growth

• rapid intrinsic market growth with a highly scaleable model

2


Shared Multimedia Celebrations

3

Most of our customers will share multiple life events over time, reducing our

marketing costs to retain customers.

WEDDINGS

People are looking to create new forms of

social expressions that go beyond the printed

photo album and videos almost no-one sees

2.6 M /Yr

BIRTHDAYS

Celebrations of important birthdays can easily be the subject of an ongoing series of life

stories

360+ M

Everyone has a birthday, every year

GRADUATION

Expansion to life events that encompass rites of

passage including confirmations and Bar Mitzvahs, as a time to reflect on the progress

of life.

17.5 M grads / Yr

MEMORIALS

There is no significant player in this space.

Our products compliment the funeral

and memorial business

2.4 M funerals/Yr


1 2 3 4 5 6 7 8

The quality of music drives emotional impact. Opus will have some very special music that no one else can offer for legal syncing to video.

Our application guides user's through the process of creating life

stories and celebrations of events. It easily combines users’ cherished

photos with a high quality soundtrack -showcasing their memories with

dynamic transitions and title effects.

4


My Selections

MUSIC TYPES

RELIGION

CULTURE

MOOD

Play samples :

Total Time:

Mouring Celebration

Songs Total $

Loss

Sorrow

Inspiration

Hope

Sadness Gratitude

Song Title, Artist 3:15 $. 991









3:15

OPUS: the application an intelligent music discovery enginehelps people find the music they love andmakes creating a professional qualityvideo tribute possible for anyone.

• easy to use

• intelligently searchable music

• curated music lists

• dynamic visual effects and transitions

• collaborative application model

5


OPUS: streaming tribute pages We are offering a hosted website destination for each tribute that streams the multimedia lifestory, hosts comments from social media connections, friends and family,and contributions and promotes sales of highly valued products. These include compilations of the selected music and photo-books.

6

DEMO PAGE: http://opuslifestories.com/hakan.html

http://opuslifestories.com/hakan.html

http://opuslifestories.com/hakan.html


Music licensing for video syncing is unique: both a hurdle and a significant barrier to entry.

7

Artist-to-Fans Model

TIER ONE

Curated Selections

TIER TWO

Major Labels

TIER THREE

Artists can open their catalogs to their fan base for the creation of synced multimedia. Immediate revenues are many multiples of other channels.

Launch

We are bringing new revenue streams to independent music publishers and can leverage these models

Year 1

Leverage our momentum to secure sync rights with major labels & publishers

Year 2


Opus allows fans to create and share their own multimedia content. We then set those animated stories to life with soundtracks from favorite artists. In this way, an artist can open their catalog, or selected songs to their fanbase. It creates a substantial new royalty revenue stream that amounts to many multiples of other sales and distribution channels.

Artists have an incentive to introduce Opus to their fanbase through fan clubs, websites and concert promotions. This is a unique and frictionless market, with low cost of customer acquisition. We are adding value with video production and bringing it all together with music people love.

In addition to the new revenue stream, there is an added bonus for the artists, as the user-generated-content promotes the artist and broadens the fan base.

8

Substantial New Revenue Stream for Artists


Distribution partnershipsWe are looking at partnerships with large user-bases with customer images, but who do not have rich multimedia offerings. Our leverage in these relationships are the music licenses and

the application. Opus represents additional, non-competitive revenue streams for these partners, including; revenue sharing,

additional traffic and purchases of merchandise.

9

We have ongoing relationships with these

companies


Financials / Use of Funds

$500-700k Angel Fund Round

Technology Development Roadmap/timelines $200k tech development

Marketing/Customer Acquisition partner support, promotion $150k

Legal/ Management Expenses $50k -100k

Possible License Fees $50 -100k for minimum guarantees etc. (may be zero)

10

Revenues Projections

Multimedia Life Stories $30 - $70 + each (creator plus follow on family sales)

Revenue share - with strategic partners for books etc.

Phase One - 2015Product developmentand market testing$ 500k

Phase Two -2016Second stage product and expansion with multiple artists$ 1M - 1.5M

Phase Three -2017Expansion with major labels and broad distribution$ 3- 5M


Management

11

David Hakan, Founder, CEO marketing executive in the music industry, serial entrepreneur and leader.

David Shantz, acting CMO over 20 successful start-ups, including consumer facing multimedia ventures.

Mickey Mantle, acting CTO previously CTO/VP Product development for Pixar, Broderbund and Gracenote and founder Wanderful Storybooks.

Chet Paulsen, advisor founder and CEO of Avinci Media. Pioneered software for rich multimedia video automation.

Craig Forney, advisor serial entrepreneur and tech founder. Opus Systems, Mockingbird Networks


Uber, is now the world's largest taxi service – and it owns

no vehicles. Facebook, the world's most popular media

enterprise, creates no content. Alibaba, the most valuable

retailer, has no inventory and AirBnB, the world's largest

accommodation provider, has no real estate...

In a similar way, we are a media company that is enabling

user-generated content to sell music. We enable people

to share their fondest memories with the people they

love. The music makes the content connect emotionally,

and the movement of images and titles makes it engaging.

12

opus life stories -

Art & Photos