Oracle Compete Scenarios Business Intelligence

Oracle Compete Scenarios Business Intelligence

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20141

Microsoft Confidential2Competing Head to Head Against Oracle1Gartner, Market Share: All Software Markets, Worldwide, 2011, 29 Mar 2012, G002287122SQL Finance internal analysis on IDC data, May 2012Microsofts goal is to gain revenue share by taking ALL available opportunities away from OracleWe deliver fast time-to-value by bringing data and insights to the masses, with tools such as Excel as our primary BI interface that users already know and love.We deliver better value than Oracle, with the full range of database and BI capabilities included in the box, compared to Oracles expensive incremental add-on approach requiring customers to add options on top.We offer a more compelling Cloud vision for customers, whether the journey to cloud is through private, public, or service provider, leveraging our learnings from operating consumer clouds at scale for more than a decade.Oracle has transformed into a Full Stack enterprise IT vendorEnjoys a strong incumbent position in the Data Platform.Oracle has expand its product portfolio via a steady stream of acquisitions, the biggest being Sun Microsystems, in 2009.There is likely no other competitor that competes with Microsofts enterprise product offerings more broadly than Oracle does today.The Data Platformis GrowingThe current annual growth rate of WW information volume is 59%, and this will continue to accelerate. The market will increase at an 8% CAGR from $41B in FY12 to nearly $56B in FY162.Microsofts Data Platform revenue is growing nearly 4x Oracles2.

Additional public growth market growth data:

The public cloud services market is forecast to grow 18.5 percent in 2013 to total $131 billion worldwide, up from $111 billion in 2012, according to Gartner, Inc. Infrastructure as a service (IaaS), including cloud compute, storage and print services, continued as the fastest-growing segment of the market, growing 42.4 percent in 2012 to $6.1 billion and expected to grow 47.3 percent in 2013 to $9 billion.

Source: Gartner, "Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 4Q12 Update, February 2013, http://www.gartner.com/newsroom/id/2352816.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20142

Customers are Making the SwitchMicrosoft Confidential3Nothing is more important than ensuring that high-quality Lifetime products are produced on schedule. By using SQL Server to power our most business-critical operations, we make this possible- John BowdenChief Information OfficerLifetime Products

We have cut the time it takes to create custom reports by 80 percent with a BI solution based on SQL Server 2014. As a result, weve gone from a reactive to a proactive approach- Tony JaskeranHead of Business IntelligenceHavas Media

We didnt feel that we could achieve those goals cost-effectively with Oracle, so we chose a solution based on SQL Server. With the Microsoft platform, we were able to totally transform the level of service we can provide customers- Richard SwanChief Technology OfficerRSi Retail Solutions

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20143

Microsoft Confidential4Sales Scenarios for Data PlatformMissionCriticalOffer a memory-optimized OLTP engine integrated into SQL Server and architected to maximize the value of a range of hardware choicesData InsightsUnlock insights on any data. Microsoftoffers a complete data platform that supports the entire data lifecycle fromraw data to insights while simplifyingdata management. Modern AppsRapidly develop business applications that reach any device, deliver mission critical performance, and easily extend to the cloud.For complete details on EPG sales scenarios, visit the solution catalog at //sellsolutionsRelated Cloud OS conversation1Big DataEnable customers to gain insights from ALLdata any source, any size, and any type, whether unstructured or structured data3BusinessIntelligenceEmpower end users with tools they need for analytics with a centrally managed BI platform4Enterprise DataWarehouse2Sell comprehensive enterprise-wide data warehouse solutions, e.g., consolidation of existing data marts

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20144

Scenario: Business IntelligenceEmpower end users with tools they need for analytics with a centrally managed BI platformBuilt with familiar Microsoft products Excel, SharePoint and SQL Server and powerful end user features Power Pivot and Power View the Microsoft Business Intelligence stack provides breakthrough insights from easy-to-use tools.Microsoft Confidential5Scenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20145

Business Intelligence Tear-DownCompetitive AnalysisWhat They SayOracle delivers the most complete and integrated BI solutions that let customers gain insight into every aspect of their business, plan ahead, and act with confidence-anytime, anywhere, on any device.ChallengesOracle has trailed the market on key BI and analytics capabilities, announcing its in-memory option several years after other major data platform providers and still lacking in any real BI capabilities.Oracles BI solutions are complex offerings with steep learning curve and acquired pieces that dont fit together as well as Microsofts more organically-grown product offerings.Microsoft Confidential6Microsoft PositioningComplete, fully integrated, scalable solutions that span from managed self-service BI to full-scale corporate BI with SQL Server 2014.Any data: Enable insights from any data, of any size, and from any source.Strong managed self-service BI using the most widely adopted BI tools: Excel (enhanced with Power Pivot, Power View, Power Query, Power Map), and SharePoint (collaboration).Cost-effective: Higher performance at a fraction of the cost of competitor solutions.Scenario1234

MICROSOFT POSITIONINGMicrosoft BI platform and SQL Server database technologies can deliver faster time to solution with comparable performance at a fraction of the costMicrosoft offers strong managed self-service BI capabilities, like SSAS, PowerPivot, and Power View.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20146

7BI Solution Boosts Operational Efficiency and Reduces Costs at Volvo Car CorporationBusiness ChallengeTrying to consolidate and simplify our BI infrastructureWanted to improve business intelligence capabilities and operational efficiency at best possible TCO.Key Benefits Simplifies the IT environment to reduce costs and make the system easier to manageSpeeds data analysis with self-service data manipulationImproves collaboration by consolidating reporting, data, and BI tools in a single online locationIf we present the data in the tools they are knowledgeable about instead of having to use an interface that they dont know it raises their performance a lot. Senior Business AnalystVolvo Car CorporationSee complete case study here.Microsoft Confidential

When Volvo Car Corporation split off from Ford in 2010, it needed to develop its own stand-alone IT environment in some areas. At the same time, the company wanted to improve its business intelligence (BI) capabilities and operational efficiency. So Volvo decided to prototype a Microsoft data management solution that simplifies its IT environment, provides graphical self-service reporting capabilities, and improves collaboration.Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20147

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2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20148

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2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/20149

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/11/201410