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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Some things will never change

ORACLE DATA VISUALIZATION


Agenda

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2

3

4

5

Introductions

Traditional vs Self Service (Modern) BI

Oracle Data Visualization Description

Demo Time

One Day in the Life of a Presales BI Consultant

Q&A

Oracle Confidential – Internal/Restricted/Highly Restricted 2

6


Data Flow through the EnterpriseTraditional Approach

Data EntryApps

MainframeApplications

PackagedApplications

(Oracle, SAP, Others)

ExternalFeeds

BusinessProcess

OfficeDocuments

Social Media

ScannedMedia

Data Warehouse / ODS / Databases

Extract Transform Load

Business Intelligence

Excel

Dumps Data Discovery

Ad-hoc Analysis

Reporting &Publishing

Interactive Dashboards Mobile Scorecards Embedded

• DW projects can take months to years to complete

• The business has often moved on

• BI systems provide insight

• Often complex to implement

• Not as self service as needed

• Source systems varied and sometimes complex

• Require complex ETL architectures


But it’s not about the Tool . . .

. . . It’s about what you want to DO with it.

Infrastructure


“BI teams are struggling to engage with their business end users. The engagement challenge is not just one-way — the business community is equally frustrated that it is not getting the levels of service and engagement that it desires.”

– Alan D. Duncan, Analyst, GartnerBusiness Intelligence Teams Need to Change With the Times3 February, 2015


The Challenges

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6

Overview about BI Landscape

Traditional BI

• Often complex to implement

• DW projects can take months to years to complete

• The business has often moved on

• Require complex ETL architectures

Self –Service BI

• Weak data governance

• Rapid development

• No IT resources required

• Auto-modeling capabilities

• Data mashup


What is Business Analytics REALLY About?Clarifying the Confusion

Traditional BI Modern BI

What people THINK its about Reporting Data Visualization

What it is REALLY about Curated Business Analytics End User Empowerment

What the REAL GOAL is Users getting the RIGHT answer Users getting a FAST answer


What the REAL NEED is Users getting the RIGHT answers FAST


Reporting Requirements Then


Reporting Requirements Now


Data Visualization - Self Service

No specialized resources or IT support required

Oracle Data Visualization has auto modeling capabilities, it will recognize textual and numeric data and will categorize accordingly into dimensions and measures


Disparate sources to be joined in one visual tool Data Visualization has a built-in

intelligence – e.g. when adding the second data source, the engine automatically recognizes and matches the dimension attributes with the same name. No action is needed from the user.

Data from different sources is automatically connected, making it fast and easy to blend information for new perspectives


Integration


• Clustering

• Outliers

• Forecast

• Regressions

• Correlations

• Term Frequency

• Sentiment Analysis

13

Advanced Analytics – R Integration


Storytelling

Some things will never change.

We told stories visually for over 10,000 years before we used written words. Today, written words and numbers are everywhere, unending and ever-changing. In this world of infinite variety, visuals are still the best way to tell a story.


An Analytics Solution for All

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Data Scientist BI Developer Business Analyst BI Consumers

The Oracle Value

• Simpler, more performant toolset for data wrangling

• Pre-built transformation capabilities

• ‘R’ capabilities integrated into data architecture

• Improved data modeling and BI architecture

• Integrated statistical functions and R capabilities

• Rich set of visualizations and reporting capabilities

• Walk up data visualization capabilities

• Mash-up local data against managed data

• Report on multiple local datasets

• Rich visual capabilities

• Annotate and ‘story tell’

• Expand beyond mere report consumption– Personal Analytics

– Analytical Storyboards

– Actionable Dashboards

– And, yes, Reports

• Access BI content from anywhere– Desktop

– Office

– Mobile device


DEMO Time


DEMOSentiment and Term Frequency Analysis on Hunger Games Reviews


One Day in the Life of a BI Presales Consultant

NEVER BORING


Useful Links:Oracle Data Visualization OverviewOracle Data Visualization Downloadhttps://sites.google.com/site/oraclebipublicstore/downloadsOracle DVD Community https://www.r-project.org/https://cran.r-project.org/https://cran.r-project.org/web/packages/http://swirlstats.com/Why Infographics Are So Successful?

http://www.oracle.com/us/solutions/ent-performance-bi/business-intelligence/data-visualization-ebook-2906812.pdf

http://www.oracle.com/technetwork/middleware/oracle-data-visualization/downloads/oracle-data-visualization-desktop-2938957.html

https://sites.google.com/site/oraclebipublicstore/downloads

https://community.oracle.com/community/business_intelligence/data-visualization

https://www.r-project.org/

https://cran.r-project.org/

https://cran.r-project.org/web/packages/

http://swirlstats.com/

http://neomam.com/interactive/13reasons/?lipi=urn:li:page:d_flagship3_feed;8bNEj1GMTcmvl07zlyik2w%3D%3D