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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Oracle Integration Cloud Service Catalyst for Success in the Cloud A Case Study

Matias Fallenius – Manager – Business Reply

Antony Reynolds –Product Strategy Director - Oracle

Mike Somekh – Senior Manager – Oracle October 29, 2015

Presented with

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 2

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Speakers Matias has been an ERP & CX Consultant for 10 years at Reply, implementing Oracle E-BS, PeopleSoft, Oracle ERP Cloud, and CX Cloud for customers in various industries. He currently runs a BU focused on Oracle CX and Incentive Compensation. He holds a MS degree in Computer Science from Finland, and Management Engineering from Italy.

Antony is a product strategy director, focused on cloud integration. The author of several books he has more than 16 years experience at Oracle working in sales consulting, support and most recently integration product management.

Mike leads Oracle's ICS Center of Excellence, a Development group with a strong focus on Customer success with Oracle's cloud integration products. Mike developed and implemented several strategic projects and continues to help drive the Early Access Program, Customer and Partner enablement workshops & product feedback initiatives. Mike came to Oracle via the Sun Microsystems acquisition, has several years of experience in the Telco and Investment Banking industries and 2 degrees from the University of London.


Program Agenda

Introducing Integration Cloud Service

Application Integration: Why use ICS?

ICS in Action: SaaS Integration Case Study

ICS Demo

Q&A

1

2

3

4

5

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Integration Cloud Service Introducing


Integration Cloud Service Simplify and Accelerate Integrations

Key Features

Rich connectivity with cloud and on-premise connectors

Point & click integration experience

Rich monitoring & error management

Extensible pre-built Integrations

Fully managed service


Choose from a diverse library of application adapters

Oracle Cloud (CX, ERP, HCM, etc…)

Oracle on-premise (Siebel, EBS, PeopleSoft, etc…)

Generic Adapters (REST, SOAP, FTP, etc…)

Third Party Adapters (SAP, NetSuite, LinkedIn, etc…)

* Please see Roadmap for availability of specific adapters

How easy is it ? 1. Configure Connections


How easy is it? 2. Create Flow

Easy Visual Configuration of

Drag and drop connections

Message enrichment

Conditional routing

Error handling


Web based monitoring

Message Counts

Errors

Process Times

How easy is it ? 3. Monitor Integrations


Oracle Integration Cloud Service (ICS) The Next Generation Integration Platform for Oracle CX

Oracle CX Packaged Components for Integrations Using ICS will include: 1. CX Adapters 2. Pre-built Integration Flows

Oracle Integration Cloud Service (ICS)

Oracle

Marketing Cloud

Oracle

CPQ Cloud

Oracle

Sales Cloud

Oracle

Commerce Cloud

Oracle

Service Cloud

Oracle

Social Cloud

3rd Party Cloud services Oracle On-prem apps

(e.g. Siebel, EBS, JDE,etc…) 3rd Party on-prem apps

Oracle Customer Experience Cloud

Oracle

ERP/SCM Cloud

Oracle

HCM Cloud


Oracle Delivered Pre-built Integrations

Available Now! • Sales Cloud – Service Cloud

Coming Soon • Sales Cloud – CPQ Cloud • Sales Cloud – Siebel • Sales Cloud – Eloqua Marketing Cloud • Commerce Cloud – CPQ Cloud • Commerce Cloud – Responsys Marketing Cloud • CPQ Cloud – Siebel


Partner Delivered Pre-built Integrations Coming Soon

• Salesforce.com to E-Business Suite, SAP, ServiceNow, NetSuite

• Workday Integration with Peoplesoft, SAP, E-Business Suite

• Taleo Integration with NetSuite, Concur, LinkedIn

• NetSuite Integation with Concur, SFDC, Google Apps

• … and several more

Oracle Confidential – Internal

12


GA Release

Functional • Zero Coding Designer • Metrics and Monitoring • Customization • Enrichment

Adapters • Salesforce.com • NetSuite • SOAP, REST • Oracle Sales Cloud • Oracle Marketing Cloud(Eloqua) • Oracle Service Cloud (RightNow) • Oracle ERP Cloud • Oracle HCM Cloud • Oracle CPQ Cloud (Big Machines)

Integration Cloud Service – Roadmap

Functional • Content Based Routing • Enhanced Diagnostics • Secure On-premise Agent

Adapters • SFTP • Database • 2-L, 3-L Oauth • Siebel • E-Business Suite

Available Soon

Functional • Enterprise Scheduler • Advanced Message Exchange Patterns • File Movement

Adapters • On-premise File System • JMS • ServiceNow • TOA • Odata • GTM Cloud • Oracle Social Relationship Management • Oracle Commerce Cloud • Facebook • LinkedIn • Evernote • Google Calendar • Google Tasks • Twitter • EventBrite

Winter CY15 Spring CY16

Functional • Orchestration • API Management • Continuous Integration with ODCS

Adapters • Taleo • Concur • Ariba • SuccessFactors


Why use ICS? Application integration


Reducing Complexity • Traditional approach is to synchronise data by extending Applications


Reducing Complexity • However... point-2-point extensions quickly lead to complexity


Reducing Complexity • ICS reduces complexity and increases agility


Faster Implementations

• Intuitive visual designer: developed from the ground-up

• Learn once, apply everywhere!

– The process of building integrations between any two Apps is exactly the same

– What you do to integrate your cloud applications, your on-prem applications and bespoke systems is identical to what you do when integrating Oracle Applications

• ICS eliminates the need to learn and implement multiple tools and APIs

– Implement business requirements in minutes not months


Powerful new features: ecosystem driven! • Leverage Oracle Recommends

• Leverage Oracle App-App prebuilt integrations

• Leverage our marketplace to find and deploy certified adapters, useful integration flows and the latest innovations

www.cloud.oracle.com/marketplace


ICS Benefits

When applied for integration requirements ICS helps:

• Significantly drive down the TCO

• Manage risks

• Greatly increase productivity and time to market


SaaS integration case study ICS in action


ICS in action!

• ICS release cycle is very fast!

• Oracle’s Early Access Program (EAP): on-ramp channel

– Early access to new features

– Direct Engineering support

– Please connect with Oracle CoE or PM to explore further

• Case Study – Ringo Telecom SaaS Integration

Oracle Integration Cloud Service

Catalyst for Success in the Cloud

24

Oracle OPN Platinum Partner since January 2010

2015 Excellence Award Italy as Cloud Partner of

the year.

Oracle Sales Cloud and Service Cloud

Specialized Partner.

First European Oracle Fusion ERP

Cloud project.

First Italian Oracle Partner that has

implemented Sales Cloud.

A team of 100+ specialized consultants.

A founding company of the Reply Living

Network.

Customer Experience

ERP

Transportation Mgmt Product Lifecycle

Mgmt

25

Ringo Mobile is a recent startup in the Telecommunications industry,

focused on the international mobile calls market segment.

It is a Mobile Virtual Network Operator, relying on existing third party

network infrastructure.

26

THE CUSTOMER’S MARKET CONTEXT

Limited resources

Short economic

cycles, narrow time-

to-market window

Turbulence,

complexity, and

competitiveness

BUSINESS MODEL IMPACT

Competencies

Infrastructure

Target

Customer

Partner

Network

Costs Core

Capabilities

Revenues

…..

Commercial

Channels

…..

CONTEXT

SPEED & AGILITY

LOW UP-FRONT

INVESTMENTS

SCALABILITY

Ringo needed an integrated Customer Experience solution comprising

Customer Service, Sales Force Automation, and Marketing.

IT REQUIREMENTS

27

Ringo’s IT requirements were a perfect fit for a Cloud based solution. Business Reply helped Ringo to implement the Oracle CX Cloud Suite.

Naturally, both Oracle CX Cloud as well as third party applications should be integrated in order to streamline processes and to guarantee an up-to-date and consistent data. However, for many of the applications out of the box integrations were not available.

Service Sales

Marketing 3° Party

CX CLOUD INTEGRATION SCENARIO

28

ORACLE INTEGRATION CLOUD SERVICE FEATURES

Simple and intuitive browser based GUI

Configuration only – no coding involved

Based on proven Oracle SOA integration technology

Graphical data mapping tool with lookup support

Pre-built adapters to several cloud applications

Monitoring and error handling

Quick deployment directly from the GUI

Allows rapid prototyping

Allows hybrid integration

29

ICS CONCEPTS

Connections represent service endpoints

(think web service operations).

A Connection is configured using one of the available

Adapters which determines the operations and data that

can be used in the integration.

Adapters include Cloud Application level adapters as well

as generic SOAP and REST adapters.

Integrations glue together Connections and provide

mappings for related business object data.

30

Service

3rd party

Marketing

Sales

Customer Data

Near real time

Out of the box Eloqua-Sales

Integration

Customer Data

Near real time

Service & Sales Adapters

Prebuilt event notification

Sales transactions for Incentive

Compensation

Daily batch

Sales & Generic Adapters

INTEGRATION ARCHITECTURE

Customer Data

Near real time

Service & Generic Adapters

31

ORACLE’S EARLY ACCESS PROGRAM

Before the integration project, an Early Access Program was set up by Business Reply and

Oracle.

Allowed to “Try before you buy”.

The support and knowledge provided by Oracle’s ICS Center of Excellence, Product

Management and PTS was fundamental.

Helped to overcome initial challenges and issues.

Proved the integration feasibility and demonstrated ICS advantages

32

Integration Sales Service

DEMO

33

Challenges

Initial problems due to early bugs (pre GA) and cloud instance network connectivity

issues, resolved during EAP.

For now, ICS cannot «pull» data; rather source applications must «push» data to ICS.

Scheduling will only be available in future releases.

Findings

ICS is highly intuitive: Really fast to use once you know the product

The Monitoring capabilities are helpful, we rarely needed to look at logs.

Pre-builts save huge cost and effort where available (including echo suppression)

Conclusions

ICS is highly recommended for integrating cloud applications (Oracle and third party),

like in Ringo Mobile’s case

LESSONS LEARNED

34

QUESTIONS?

THANK YOU

Matias Fallenius [email protected]

Mike Somekh [email protected]

Antony Reynolds [email protected]

www.reply.eu

mailto:[email protected]




http://www.reply.eu/

oracle integration cloud service catalyst for success in ... · 25 ringo mobile is a recent startup...

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