oracle next gen. bi, data warehouse & big data

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Next Gen. BI,Data Warehouse & Big DataBusiness and Technology Overview

Oracle Confidential – Internal/Restricted/Highly Restricted

Jonathan Basse Head of Solutions and MarketingJuly 2014

Peyman

Stamp


Oracle Next Gen. BI, Data Warehouse and Big Data

Oracle Confidential – Internal/Restricted/Highly Restricted 3

Oracle BI – The Divine Path

Introduction to Oracle BI Foundation Suite

Introduction to Oracle Big Data


Data-Driven Decisions#1 for execs1

Analyticskey to growth,competitive advantage2

Firms that adopt DDD perform better thanfirms that don’t

1Gartner 2014 CEO Study, CIO Magazine Study5

2MIT Study “Strength in Numbers”

6

What winning looks like

• Banking that reinventsthe customer experience

• Merchant services in real time

• Industry’s highest rankingsin online services

Decisions


Personalizedbanking based onbig data, analytics

7

Location-based services, advanced analytics finds patterns and correlations

Better customer knowledge = better customer service


• Cloud• Big Data• Changing User Demands

8

IT is in a timeof transition Lead, or Follow


Businesses

• 90% created in last two years• 50 billion devices by 2020• Governance, risk and

complexity

9


Businesses

10

• Oracle offers complete solutions for complex data management and governance


Speed over consistency

Visual data discovery

Embedded analytics

11

Business user demands are changing

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 12

Business user demands are changingGartner MQ – Race is on for Governed Data Discovery

Oracle delivers with Endeca

Users get what they want; IT gets what it needs


IT leaders

• Must embrace changing processes

• Balance business user needs with enterprise demands

• Put mobile first

• A technology roadmapthat supports continuous innovation

13


Technology musts

• Scalable but agile

• Consistent answers, but also discovery

• Put mobile first

• Safeguard information

• Unify analytic investments, without more complexity


Insight into every decisionThe right choice for IT leaders


5 Design Goals

1 2 3 4 5

17

1

• Beyond basic visualization –numbers and words

• Governed sandbox

• Consumer-driven and predictive modeling

• Personal, Departmental and Enterprise

Solutions

Today

R integration

Endeca info discovery

Interactive dashboard

18

1

• Voice and word recognition

• Data mash-ups

• Direct data interaction

Solutions

Tomorrow

19

• Rapid technology adoption

• Non-disruptive

• Data scientist sandbox

Solutions

Tomorrow

Big Data Discovery

1

20

2

• Both packaged app and development environment

• Any device, any form factor

• Integrated with mobile device management platforms

• Make idle time productive with insights on the move

Most secure

Today

21

2

• Mass personalization

• Exploration templates

• Content specific visualization

• Integrated mapping

• Voice recognition and authoring

Most secure

Tomorrow

22

3

• Embedded into everybusiness process

• What happened, what’s happening right now,and what will happen next

• Strategic , operational, real-time

More Answers

Today Transactional BI – Standard Edition

Endeca Extensions

BI Applications

23

3

• Cloud replicators for unifying analytic investments across on-premises and cloud applications

• Support for Fusion HCM, Fusion Sales, Taleo, RightNow

More Answers

Tomorrow

Transactional BI – Enterprise Edition

24

4

• 10 billion transactions

• 20 million users

• 19 data centers

• Infrastructure, Platform and Application Services

Most Complete

Today

Planning & Budgeting Cloud Service

25

4

• Built for cloud with enterprise class software

• Business driven self-service

• Advanced visualizations including mobile

• Fast cloud based data loading & metadata modelling

Most Complete

Tomorrow

BI Cloud Service

26

5

• First family of Engineered Systems optimized for analytics

• Fast to deploy, simple to scale

• Best total cost of ownership

• T5-8 makes application consolidation fast and easy

Engineered

Today

27

5

• Massive improvement in scaling through Oracle Database 12c In-Memory Option certification

• Further Essbase In-Memory Query Enhancements

• Capacity on-demand for expanding smaller configurations

• Hyperion Financial Management certified on Exalytics

Engineered

Tomorrow


Unnecessary Complexity Interrupts Analytic ProcessesDisparate Data Sources and Analytic Silos are not the Answer

When LOBs operate from different data sources, they

LOSE THE ABILITY TO

WORK TOGETHER

to achieve a common objective


Of projects developed without IT fail…

81% in enterprise organizations

66%

Ask yourself what are the consequences if we continue to

create silos?2014 State of the CIO Survey – CIO Magazine


What if You Could…

ALIGN ACROSS THE ENTERPRISE and gain consistency throughout

all lines of business

Forecast and model various scenarios to ensure you are optimizing on potential and

PREVIOUSLY UNDETERMINED REVENUE opportunities


Oracle BI Foundation SuiteSingle Enterprise-Scale Business Analytics Platform

Unique Features

Single analytic view across all data sources.

Advanced interactive analysis, regardless of data source

Common Enterprise Information Model

Benefits

Improve business performance by linking insight to action

Reusable analytic assets deliver productivity and provide consistent enterprise metrics

Manage risk with single analytic framework: model once, deploy everywhere

Delivery on any mobile device

OfficeIntegration

What-ifScenarioModeling

Mobile

ProductionReporting

GeospatialVisualization

Ad HocExploration

Scorecards

Interactive Dashboards

32


Value of the BI Foundation Suite

Mobile Analytics for your Critical financial DataSee all of your information securely, anytime, anywhere on any device

Accelerated Management ReportingConnect planning, consolidated actuals, and operational data

Analytics for the Enterprise, Department, and IndividualIncrease productivity and provide enterprise metrics to everyone

Integrating Financial and Operational Analytics

33


Strength of our Foundation proven with BI MobileStrong Interest for anyone considering BIFS and Exalytics

• Full power of Oracle BI 11g on iOS and Android

• Extend Oracle BI to mobile devices with no additional development

• Build once, consume anywhere, anytime

• Best Platform for BIFS and Exalytics

• Self-service capability allowing business users to create and distribute targeted mobile apps with zero-coding

• Easy to Create

• Delightful to Use

• Available on Any Device

BI Mobile HD BI Mobile App DesignerV2

Mobile Analytics

34


2014 State of the CIO Survey – CIO Magazine

Today, every store manager has mobile access to millions of sales data across 300 stores, with sub-second response times. Store managers can check inventory and close the sale in real-time.

By the way, they were up and running with Exalytics in 3 Days!

3 Days…


Key Features:

• New Mobile Applications

• New Immersive Visualizations

• Office Integration for all Analytics

• Simple Search and Navigation

• Enterprise Reporting completeness

• Big Data Connectivity

• Workspace Integration for EPM

Analytic Foundation: Focus on End User Capabilities

Management Reporting

36


EPM Integration Already Delivered

Proven Value

• Oracle demos today: We demonstrate EPM and BI together via iPad, leveraging the BIFS and Exalytics. We “Drink our own champagne”

• Full Feature Essbase and Planning Analytic Reporting Functionality

• Strategic Scorecard - OSSM

• Essbase Analytic Link for HFM

• OFMA (HFM reporting direct in OBIEE)

Management Reporting

37


The Oracle BI Foundation allows Senior Management to have a single, global view of operations and other relevant data across multiple ERPs.

Integration via BI Foundation allows finance to develop metrics to re-define business accountability and monitor summary and detailed information.

More than 1,500 people in 70 legal entities rely on BI Foundation

“Now, it’s very easy to analyze data from each division. I don’t have to spend several hours running queries just to extract the data. “


• BI Foundation Suite and Exalytics empowers store managers to run self-service reports without depending on IT

• Increase insights into fluctuating inventory across 50 stores

• Exalytics provided one platform to run all of it.

• Operational reporting and forecasting in real time

Real Time Analytics


Hardware and Software Engineered TogetherOracle Exalytics In-Memory Machine

Capabilities

In-Memory Analytics: Structured and Unstructured Data

Best TCO for Oracle Analytic Applications

Works seamlessly with Oracle Engineered Systems and Storage

Benefits

Environment Simplification

Superfast, Interactive Visual Analysis

Faster Planning & Budgeting with Richer Models

Quick to Deploy, Supports More Users

Lower Total Cost of Ownership

T5-84 TB DRAM,

3.2TB Flash, 128 cores

Planning, ERP, CRM, Profitability, Vertical-specific80+ Pre-packaged

In-memory Analytic Applications

BI Foundation SuiteExalytics In-Memory Software

Endeca TimesTen Essbase Unstructured ROLAP MOLAP

I n - M e m o r y A n a l y t i c E n g i n e s

X3-42 TB DRAM,

2.4TB Flash, 40 cores

Large Memory Hardware

Analytics For Everyone


What is Big Data?


Key Characteristics of Big Data

• Volume – Typically large

• Velocity – Fast rate of change

• Variety – Multiple sources, structured and unstructured

• Veracity – Data related uncertainty

• Value – Potential ROI in processing data

* Diagram courtesy Bernard Marr, Advanced Performance Institute (via slideshare.net)


Big Data Use Cases in Financial Services Industry

1. Customer segmentation

2. Customer sentiment analysis & targeted marketing

3. Personalized product/service offering

4. Fraud detection

5. Compliance monitoring

6. Risk management

• 1-4 are being commonly pursued by commercial institutions• 4-6 are directly relevant to FSI controlling authorities like the central banks


Cost of Poor Data Management

* Oracle survey of 300+ executives


The Path Forward for Data Management/Analytics

* Oracle survey of 300+ executives


Big Data = Hadoop + RelationalKen Rudin, Director of Analytics at Facebook

Relational Hadoop

“The genius of AND vs the tyranny of OR”


Oracle’s Big Data Strategy

“Oracle's strategy is to unify the access to ALL data leveraging Oracle engineered systems and leveraging a common analytics API over those systems. That API will enable languages like SQL, R and graph languages to be applied to all data.

We believe that customers should build a Big Data Management System based on the combined data reservoir and data warehouse. It is not an either/or approach to data management, but a complementary approach that will be successful in the market. It is Oracle's strategy to build the best Big Data Management System in the market.”

- Jean-Pierre Dijcks, Oracle Big Data PM

Unified Analytics APISQL R …

Big Data Management System

Hadoop RDBMS

IB

Management Framework and Tools

Security, Compliance and Access Management


Big Data Technology Stack

Business Analytics

Big Data Management System

Data WarehouseData Reservoir +

Discovery Biz Intelligence+


Business Intelligence and Data DiscoveryDistinct but Complementary Capabilities

Run the Business

Change theBusiness

Data Discovery

Proven Answers to Known Questions

Business Intelligence

Drives need for

Creates new KPIs for

Fast Answers to New Questions


Oracle Endeca Information Discovery

Understand the complete picture with context from any source

Transactions

TxnID ProductID Content Amount

12324 506 SNL 1.99

12325 507 Crossing Jordan 3.99

BI Star Schemas

Metrics: Margin = Sales - Cost, …

Dimensions: Customer, Product, …

“Spend by retailer

and product

category….”

Websites & Consumer Data Providers

Axiom, Credit Rating, Niche websites

“@hangdog: binging on

The Office Season 5…”

Social Media

Customer CommentsWeblogs

Omniture, Ad Servers, eFlyers

“Segment 13: start and

stop times. Click-away

during ad bundle…”

Nielsen C3 and NVC

books…

Enterprise Content System

MS Office Documents, Internal Notes

“How can I raise the value of my

property for on-line revenue?

New segmentation of customer

behaviors? Viewers retail spend

patterns different than national

average? Which viewers consume

click-through content?


Customer DNA

Dynamically created Sets defined by your own rules

More effective Alertsbased on real-time customer metrics

Models available, or easily and dynamically add new models from all available metricsManage Big Data -

Breaking down data silos to gain insights on all customer interactions in one place

With Lily’s Customer DNA and Machine Learning Engine, individual product Preferences are available each moment


?

?

?

Determine offer eligibility from:• Joe’s product preferences• Joe’s DNA (Interests, lifecycle, activity,...)

Calls to Lilly with content:• Customer info.• Context info.• Session data

Website Real Time Offer Personalization


?

?

?

Website Real Time Offer Personalization


Mobile Customer Experience

Location-Based Real Time Offer Personalization

Mobile Information Mobile Wallet Mobile Redemption

Joe can view and look up favorite shops, restaurants,...

Joe receives merchant offers in his Bank’s Mobile wallet

Joe can redeem coupons through his mobile wallet


“ Introducing Big Data and Machine Learning not only resulted in higher performance, but it

allows us to introduce disruptive business concepts and opportunities.”

—Bipin Sahni, Senior Vice President, Wells Fargo

What Customers Are Saying…

“NGDATA is critical in the way we capture, analyze and generate actionable intelligence from Big Data. NGDATA

makes it easier for us to connect with our customers across all of our channels, learn from their behavior and

create personalized, unique offers to foster loyalty.”

—Luc Verbist, CIO, De Persgroep

“With the local manpower and international expertise of NGDATA, our CRM department now exists at the center of

all our inbound and outbound customer interactions, sharing real, actionable business intelligence and insights to

other departments, executing hundreds of targeted campaigns on a yearly basis in support of our marketing

vision.”—Bert Van Driessche, Director of CRM and Consumer Intelligence, Telenet