oracle open world 2009 review v1.6

© OPITZ CONSULTING GmbH 2009 Seite 1Nachlese zur Oracle Open World 2009

Torsten WinterbergDirektor Strategie & InnovationOPITZ CONSULTING GmbH

Björn BröhlDirektor Strategie & InnovationOPITZ CONSULTING GmbH

Nachlese und Ausblick

Essen, 29.10.2009

Oracle Open World 2009

<Bild oder OC-Tätigkeitsfeld-Logo>


Agenda

1. Highlights 2009 Oracle Infrastructure & Management Oracle Database Oracle Fusion Middleware Oracle Fusion Applications Oracle Specialized

2. OC@Keynotes

3. Ausblick auf die Zukunft


1 Highlights 2009


Come with questions, leave with answers.

Oracle Open World, Oktober 2009 ca. 40.000 Teilnehmer 1900 Präsentationen (2 von OPITZ CONSULTING) Eigentliche Konferenz, Oracle Develop, Ausstellung, Demogrounds, …

Briefings Oracle Ace Director Briefing im Headquarter Oracle SOA Partner Advisory Council

Customer Advisory Boards für SOA BPM Governance EDA / CEP

Zahlreiche 1:1s


Paint that town red…


How’s your conference?


Oracle SoftwareComplete. Open. Integrated.

Infrastructure & Management

Database

Middleware

Applications

CompleteEverything you needEvery product is Best of Breed

OpenBuild on standardsHot pluggable, Embeddable/Integratable

IntegratedProducts are configured/pre-integrated to work together very well, provide a unified user experience, administration across the stack


Hardware Hardware

Technologie-Stacks im Vergleich

OperatingSystem

Database

Middleware

Suite

Development Tools

Applications

Consulting Services

SQL Server

.NET

Visual Studio .NET

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle Tools / J2EE

Linux/Unix/Windows

Oracle,DB2, MySQL,SQL Server

NetWeaver

NetWeaver / ABAP

SAP Consulting

FusionApplications

MicrosoftBusinessSolutions

mySAP

Oracle Consulting 3rd Party SIs

MySQL,PostgreSQL

JBoss, Spring,Geronimo

PHP, Eclipse

SugarCRM,others

3rd Party SIs

Hardware Hardware

LinuxWindows

Hardware

Linux/Unix/Windows

DB2

WebSphere

Rational / WebSphere

3rd Party ISVs

IBM GlobalServices


Oracle Infrastructure & ManagementComplete. Open. Integrated.

• New release of Oracle VM• Oracle VM 2.2 now available

• Oracle VM Template Builder

• Certified with Oracle Applications

• Oracle Enterprise Manager• 10g R5 – broader & deeper management across stack

• Application Testing Suite 9.0 – unified testing solution


Oracle DatabaseComplete. Open. Integrated.

• #1 in Database

• Major new release – Database 11g R2 • Reduce server costs up to 5X through consolidation

• Reduce downtime by upgrading databases online

• Certification with Oracle Applications by end of year

• Transformational new product: Exadata V2• Lower storage costs by compressing data 10X


Oracle Fusion MiddlewareComplete. Open. Integrated.

• #1 in Middleware

• Major new release – Fusion Middleware 11g• 4X improvement in Java developer productivity

• 1 Terabyte of Application Data delivered from In-Memory Grid

• Unified Business Process Management & SOA

• Integrated team sites & Enterprise 2.0 portal

• Certified with Oracle Applications

• World record performance in every application server benchmark


Oracle ApplicationsComplete. Open. Integrated.

• #1 in CRM, SCM and HCM

• Continuing to grow our customer base

• More Applications Unlimited releases than ever• E-Business Suite 12.1, PeopleSoft Enterprise 9.1, Siebel 8.1.1, …


1 Oracle Infrastructure & Management


Sun Microsystems und Oracle

„the Sky is the Limit“

SUN+Oracle:keine Übernahme, sondern eine „enge Kooperation“

#1 in OLTP#1 in Oracle BI EE#1 in Oracle Hyperion#1 in SAP#1 in PeopleSoft Payroll#1 in Java Appserver#1 in Web/Network

Sun SPARC/Solaris is #1 in All 7 Key Commercial Benchmarks

Sun Oracle Database Machine

Sun FlashFire Technology

World's Fastest Flash Array

Sun StorageF5100 Flash Array

www.sun.com/F5100

Flash Versus Disk Storage

A single rack unit with 1.6M IOPS

runs on

300 Watts80 Flash Modules 3,000 Disks

40,000 Watts

14 rackswith 1.6M IOPS

runs on

Flash Saves 130X the Power and 580X the Rack Space

“We're In ItTo Win It.”


SUN – eine performante Plattform für Oracle


SUN + Oracle = viele Oppertunities


Hardware von OracleExadata - Problemstellung

DWH Implementierungen sind oft beschränkt durch die I/O-Bandbreite zwischen dem Datenbankserver und dem Plattensubsystem Engpaß in Bezug auf Prozessorleistung und Fibre Channel Loops im

Storage Array Begrenzte Anzahl von Fiber Channel Host Bus Adaptern im Server Schlecht ausgebaute und komplexe SANs

Leitungen zwischen Platten und Server 10- bis 100-fach zu klein für gewünschte Datenmenge


Hardware von OracleExadata – Die Lösung

Hinzufügen von Leitungen – Parallele Architektur

Vergrößern der Leitungen – 5-fach schneller als konventionelle Anbindungen

Weniger Daten durch die Leitungen transportieren – Datenbearbeitung und –filterung am

Plattenspeicher


Hardware von OracleExadata V2 – Hardware von SUN !

auch optimiert für OLTP-Systeme

besteht aus bis zu 8 DB-Servern Sun Fire X4170 und

bis zu 14 Sun Fire X4275 Storageserver mit Sun FlashFire technology

Hardware von

Software von


Oracle Grid Conrol und MyOracleSupport


Oracle Grid Conrol und My OracleSupport

Grid Control 11g soll in 2010 veröffentlicht werden

Beta-Program (mit Beteiligung von OC) startet Anfang 2010

Integration von My Oracle Support in GC durch ein Patch von 10.2.0.5 !?


2 Oracle Database


Oracle Database

keine wirklichen Neuigkeiten

viele Vorträge über 11g R2

Solaris SPARC und X86 11gR2 kommen kurzfristig (!!!!)

Unterstützung für 11gR2 erst in GridControl 11g verfügbar

Kompression/Dekompression findet bei 11gR2 in den Storage Cells statt

Neue Option „Flash Cash“ wird nur auf Linux und Solaris verfügbar sein (Auslagerung von Blöcken auf SSDs)


MySQL Innovation

-Financial Times,22 September 2009

“MySQL and Oracle don't compete at all,” said Mr. Ellison, adding that he would not sell MySQL.


3 Oracle Fusion Middleware


Oracle Fusion Middleware 11g

Fundamental Principles Complete and integrated family of

best-of-breed products Hot-pluggable architecture

Infrastructure for Agile & Intelligent Business Applications

Optimized for Modern DataCenter Architectures


Oracle Fusion Middleware

Infrastructure & Management

Database

Middleware

Applications


Oracle und SUN


Java Innovation

“Java speaksfor itself.”

Oracle CEO Larry Ellison-The Register,

22 September 2009


JDeveloperSingle, Integrated Enterprise IDE

Common Metadata Manager

Common Application Lifecycle Management

Common Business Catalog

Common Modeling Framework

Common IDE Framework

DBMS Modeling

Java Development

BPM Development

Java EE Development

ESB Development

Business Rules

Portal Development

Desktop & Mobile


User Experience

Fragmented customer facing & marketing systems

Fragmented order capture & transaction systems

Outdated e-commerce & collaboration infrastructure

‣ Need: Unified, Modern Multi-channel User Experience


User Experience

ADF Rich Client

WebCenter Communities & Collaboration

Siebel Call Center

Content Management

SpatialServer

Siebel Product Catalog

Siebel Order Capture


Enterprise Portal Communities

Enterprise Portal Services & Content

Unified Security & Access Control

Unified User Profile & Session Context

Multi-Channel AccessOracle WebCenter Integration

MSFT Sharepoint MSFT Outlook MSFT Office Mobile PDA, Phone DepartmentalWeb Site


Service-Oriented Architecture

Standards-based Event & Service Infrastructure

High Speed, Multi-Transport Service Bus

Unified Business Process Management

Complex Event Processing & Activity Monitoring

Integrated Governance & Policy Management

Emergence of Service Platforms

CORBA

EAIMessaging

Web ServicesBPELESB

SERVICE PLATFORM

J2EE

• Integrated for ease-of-use & optimized performances

• Yet, fully standards-compliant

XSLTXML

SCA

WSDL


Unified Event & Service InfrastructureCommon SCA Runtime

Common Metadata, Packaging, Deployment, Monitoring

Unified Service Invocation & Event Distribution

Service Component Architecture Runtime

SOA Infrastructure – JAX-*, WS-*, WS-I

Service Bus Business Process Mgr

Human Workflow

Imaging & Doc Workflow

Business Rules

CEP & BAM B2B Integration

JMS

DB, Files Web Services, REST

RequestReply

Events

Applications


Unified DevelopmentSCA Composite & Business Editors

Mediation

BPEL orchestration Human

Tasks

Web servicesand adapters

Business Rules

Spring /Java

Unified Customization

Unified Packaging & Lifecycle

Unified DT and RT Metadata

Unified Design Time

SCA Composite Editor

Rules Editor Process Editor

Routing Editor


Service BusOpen Connectivity, High Performance Messaging

JMSDB, Files

High Speed, Pluggable Transport

PublishSubscribe

Policy Mgmt. Transform Rules

Adapters/Connectors to External Systems

RequestReply

ServiceVirtualization

SCA Foundation

Web ServicesREST

ERP, CRM


Action Framework

CEP Processor

KPI Impact Analysis

Lightweight OSGI Server

Database

Applications

Messaging

RFID

Event Sources

Event Processing & Activity MonitoringReal-Time Business Event Management

SELECT S.city, AVG(temp)FROM SOME_STREAM S[range by 10 slide by 5]WHERE S.state = ‘California’GROUP BY S.city


Business Process Management

Poorly integrated order capture & supply chain

Inability to correlate inventory & demand patterns

Inability to respond to fluctuations in business

‣ Need: Packaged & Customizable Business Process


Enterprise Scale SOA Platform

Native BPEL and BPMN

Integrated Process Analytics

Rich Business Editors

Web-basedBusinessEditors

Rich AJAX Workflow Forms

DeveloperTooling

Unified Business Process PlatformSingle Workflow Engine for People, Systems, Documents


Integrated SOA Governance Comprehensive Governance & Policy Management

Publish, Discover, Change Manage Services

Federated Policy Manager Provision Services & Monitor SLAs

Registry/Repository Policy ManagerSOA Management

Pack


EMEA SOA Community Award


Business Intelligence

No Operational Intelligence across Systems & Functions

No Operational Intelligence where users can act on it

Slow warehouse prevents drill-to-detail on transactions

‣ Need: Packaged BI Applications with high performance

data warehouse


JRockitHigh-Speed Java Optimized for Multi-Core and NUMA

Code Generation

Thread Mgmt. Language Model

I/O

External Interfaces

Memory & Resource Management

C1

L1

L2

C2

L1

L2

L3

Local Memory

C3

L1

L2

C4

L1

L2

L3

Remote Memory


WebLogic ServerJava Enterprise Platform

JPA (TopLink)

Microkernel

Web Services SecurityJavaServer

Faces

WebLogic Server (Java EE 5)

Service Component Architecture

Clusters, Messaging, Transactions, Workload Mgt, JMX

GridLink for Oracle RAC


Coherence In-Memory Data Grid with Zero Data Loss

Java EE on WebLogic

Server

POJOApplication

Java EE on other App

Server

.NETApplication

Database Access & O-R Mapping

Higher Throughput andLower Latency

Guaranteed Zero Data Loss

Dynamic Capacity Adjustment

Efficient Data Access Mainframe Offloading

C++Application


Golden Gate

Akquisition von Oracle

Replikationslösung basierend auf Logfiles

Unterstützung von Replikationen zwischen verschiedenen Datenbank-Versionen

Zero-Downtime Migration für Datenbank und Anwendungen

Oracle Streams „wird weiterhin supported“ – damit abgelöst !?

Wenn man eine Goldengate Lizenz kauft, ist Active Dataguard enthalten


Golden Gate


„Projekt Sierra“

Produktstudie für den Betrieb von MS Sharepoint auf einer Oracle Datenbank

ausschließlich die Files in der Oracle DB gespeichert

Metadaten müssen weiterhin in SQL Server verbleiben (unter Verwendung der lizenzfreie Variante des SQL Servers)

Dateien werden über API in der Oracle DB gespeichert

kein Eingriff in Sharepoint, damit ist der Support durch Microsoft sichergestellt

der Ansatz ist in erster Linie als Konsodierungs-Plattform für weit verteilte Sharepoint-Installationen gedacht

wir bleiben an dem Thema dran


4 Oracle Fusion Applications


Lange erwartet – bald wirklich da…Oracle Fusion Applications

Modular aufgebaute, hochintegrative Familie von Anwendungen.

Die Fusion Applications V1: Setzen zu 100 Prozent auf der Fusion Middleware auf Basieren auf SOA-Ansatz, Von Anfang an SaaS- und Cloud-fähig ausgelegt. Sind als "Next Generation Application" zu sehen

In enger Zusammenarbeit mit einer großen Menge bestehender Kunden entstanden Auf funktionale Vollständigkeit, Usability etc. getestet. Der aktuelle Status ist "Code Complete“. Feldtest mit ausgewählten Kunden. Alte und neue Anwendungen über BPEL integrierbar. "You have the choice to move if you want to when you want to“ (Ellison)


5 Oracle Specialized


Enablement 2.0 – Oracle Specialized

Ablösung der bestehenden Partner-Stufenin 2010

Grund: Akquisition vieler Firmen (Technologie und Partnerschaften) durch Oracle

Möglichkeit für Kunden gezielter den passenden Oracle Partner zu finden

OPITZ CONSULTING strebt wieder die höchste Partner-Stufe (Platinum) an


Die neuen Stufen

Copyright © 2009, Oracle and/or its affiliates. All rights reserved.

Specialized Partners are…

Differentiated Recognized Preferred

• New Specialization notification and orientation communication

• OPN Specialized logo

• Promotion in newsletters, websites, advertising, etc.

• Internal partner-finder priority placement

• Partner Specialization announcements in internal newsletters

• Free assessment/exam vouchers

• Release control documentation

… And they enjoy additional benefits, including:• Eligible for quote from Oracle

executive for press release• Access to Oracle meeting room

facilities• Access to Demonstration Solutions

Services• Free Support service requests • Free Support service requests for

Enterprise Linux Basic And Oracle VM• Access to implementation

methodologies

Copyright © 2009, Oracle and/or its affiliates. All rights reserved.

Planned SpecializationsCategory Solution Specialization

DatabaseOracle Database 11gOracle Database 11g Performance TuningDatabase Security Data WarehousingOracle Real Application ClustersOracle Enterprise ManagerOracle EM Application Quality ManagementOracle Enterprise LinuxOracle VMExadataData Integration

MiddlewareService-Oriented ArchitectureContent ManagementOracle Business Intelligence Foundation Oracle Identity Management Application GridOracle EssbaseOracle Business Process Management Beehive

ApplicationsOracle E-Business Suite Financial ManagementOracle E-Business Suite Human Resources Management SystemOracle E-Business Suite Supply Chain ManagementOracle E-Business Suite ProjectsPeopleSoft Human Capital ManagementPeopleSoft PeopleToolsPeopleSoft Campus SolutionsPeopleSoft Financial ManagementPeopleSoft Supply Chain ManagementPeopleSoft Customer Relationship Management JD Edwards EnterpriseOne Financial Management JD Edwards EnterpriseOne Manufacturing JD Edwards EnterpriseOne Production and Distribution PlanningJD Edwards EnterpriseOne CNCSiebel Marketing and Loyalty ApplicationsSiebel CRMSiebel Self-Service Siebel Sales Force Automation Oracle CRM On DemandOracle Hyperion Financial Management Oracle Hyperion Planning Business Intelligence Applications for ERP Business Intelligence Applications for CRMAgile Product Lifecycle Management Demantra Supply Chain ManagementOracle Transportation Management Primavera P6 Enterprise Project Portfolio ManagementPrimavera Contract ManagementPrimavera Risk AnalysisPrimavera Portfolio Management Oracle Application Integration Architecture Oracle Contact Center Anywhere Oracle Policy Automation Oracle Healthcare Transaction Base Oracle Clinical Siebel Clinical Trial Management Oracle Life Sciences Data Hub Oracle Clinical Remote Data Capture Oracle Thesaurus Management SystemOracle Adverse Event Reporting SystemOracle Retail Merchandise Operations Management Oracle Retail Merchandise Planning and Optimization Oracle Retail Store Inventory Management Oracle Retail Supply Chain Planning and Execution ?Oracle Enterprise Taxation Management Oracle Communications Service DeliveryOracle Communications Billing and Revenue Management Oracle Communications Billing and Revenue Management Oracle Communications Billing and Revenue Management Oracle Communications Service Fulfillment

Industry ConcentrationsHealthcare PayerHealthcare ProviderRetailPublic SectorHigh TechnologyAccelerateSoftware as a ServiceAerospace & DefenseAutomotiveChemicalsCommunicationsConsumer GoodsEducation & ResearchEngineering & ConstructionIndustrial ManufacturingLife SciencesMedia & EntertainmentNatural ResourcesInsuranceFinancial ServicesUtilitiesBankingOil & GasProfessional Services: Business ServicesProfessional Services: Consulting ServicesTravel & Transportation

69 Solution Specializations26 Industry Concentrations

Aligned with Oracle Product Strategy


6 OC @ Keynotes


…Impressionen aus den Keynotes


7 Ausblick auf die Zukunft


Wenn sich der Nebel lichtet…

Zukunft von SUN/Oracle bleibt spannend… Java, MySQL, SOA, AppServer, Tooling Office Suite, Solaris, Hardware, Virtualisierung, ...

Complete. Open. Integrated. SOA, BPM, Integration und Multikanal-User Interfaces sind

Schlüsseltechnologien. Unified Plattform: „complete“ abgeschlossen – ab jetzt Optimierung Fusion Applications naht.

OC Kontakt zu Oracle ist enger denn je Interesse an Betaprogrammen? Teilnahme an Customer Advisory Boards? Partizipation an Early Access Programmen?


Oracle Release Roadmap

OOW 2009

2009 2010 2011

FM

W 1

1gR

1

Dat

abas

e 11

gR2

Exa

data

V2

DB

11g

R2

on W

indo

ws

FM

W 1

1gR

1 P

S 1

FM

W 1

1gR

1 P

S 2

FM

W 1

1gR

2

AP

EX

4.0

Dat

abas

e 12

x

Fus

ion

App

licat

ions

V1

DB

11g

R2

XE

Ora

cle

VM

2.2

Ora

cle

VM

3.0


… as a Service


Ein Zitat… (Werbung auf den Oracle Bussen)

Desperation yields cost cutting.

Innovation yields cost savings.

Let‘s Innovate!


Noch ein Zitat… (Aus Extreme Innovation Session)

„Kicked Butt, Had Fun, Didn't Cheat, Loved Our Customers, Changed

Computing… Forever !”

Scott McNealyChairman & Co-Founder,Sun Microsystems, Inc.

Chairman, Sun Federal, Inc.


Fragen und Antworten


Ansprechpartner

Björn Bröhl

Direktor Strategie & InnovationOPITZ CONSULTING GmbH

[email protected]

Torsten Winterberg

Direktor Strategie & InnovationOPITZ CONSULTING GmbH

[email protected]


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