1. Oracle Web 2.0 Technologies EnableNext Generation of MarketingManagement ApplicationsIgor Nesmyanovich (dthree inc.), Harry Wong (Oracle)

2. Page 2 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Presenters:Igor Nesmyanovich; CIO, partner dthree inc, Mississauga, ON, Canadadthree, inc. is a technology and services company providing anintegrated marketing and relationship management platform thatenables online and offline marketing convergenceHarry Wong, Principal Product Manager, Oracle Fusion Middleware,Oracle USA 3. Page 3 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |AgendaWhat is IntelliMaxx?IntelliMaxx business and technology requirementsArchitectural approachUtilizing Oracle WebCenter for Web 2.0 user interfaceContextual collaborationMarketing knowledge managementApplying Web Center technologies for Web 2.0 site makeoverDemoQ&A 4. Page 4 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |What is IntelliMaxx?Integrated marketing and relationship managementplatform.IntelliMaxx captures all of customer communications andinteractions from multiple channels (online and offline),consolidates the data in the form of insightful informationand provides the integrated tools to take action, resulting inincreased sales and profitability. Integrate Analyse Act intelligently 5. Page 5 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx Business RequirementsIntegrate and consolidate dataacross all marketing communicationchannels:Mass media impressions andratingsCall center interactionsDirect mailField marketingInternet marketing 6. Page 6 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Managing Internet MarketingDisplay advertisingEmail marketingInteractive advertisingSocial media optimizationWeb analyticsSearch engine marketingSearch engine optimizationPay-Per-Click advertisingPaid inclusion 7. Page 7 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Integrate Different Types of Marketing Information Customer descriptive information Contact information Demographic and psychographicdata Behavioral Information Transactional data Campaign response Implicit and explicit onlinetracking Contextual Behavioral patterns Persona models Marketing research Business case Financial data Project plan Creative brief 8. Page 8 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Provide Access to All Marketing Process Stakeholders CEO CFO CMO Campaign manager Marketing Analyst IT data manager External Partners: Interactive agency Direct database marketingagency Brand agency Call center 9. Page 9 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Extract Actionable KnowledgeDashboards and KPIStatic reportsAd hoc reportsOLAP, drill downAlertsData mining and predictive modeling,Unstructured data searchCollaborative and hybrid intelligence 10. Page 10 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Act Intelligently1. Create campaign2. Define content3. Collaborate on the content4. Get database extract5. Prepare starter campaign6. Execute starter campaign7. Get sampling response8. Create predictive model9. Generate prospect list for the large-scale campaign10.Analyze campaign: revenue, profit, ROI 11. Page 11 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx Requirements for Technology PlatformFlexibilityOpenness and integration friendly (EIA on steroids)Marketing clients expect fast time-to-market with a unique solution tosupport strategyEasy customization to enable variety of marketing tacticsScalableSecureUser friendlyCost effective 12. Page 12 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Architectural Approach SOA Scalable data processing engine Use best-of-breed application components: Content Management Security and Identity Management Reporting and OLAP services Rules and process management Effective integrated development tools Use of open standards such as JSR-168 (Portlets), JSR-286 (WSRP),JSR170 (Content repository), JSR-73, JSR-247 (JDM, data mining), JSR-252 (JavaServer Faces) 13. Page 13 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx -Conceptual Model Ongoing Data Collection,Analysis & ReportingAll outcomes are positive, as they either meet the goal, or provide insight intoconsumer behavior.Integration servicesand data hubAnalytical and knowledgediscovery toolsIntegrated and intelligentapplications 14. Page 14 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Workspace concept for more intuitive and personalizeduser interface 15. Page 15 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Secure and Personalized AccessIdentity management and securityPersonalised role-based information delivery (ADF)Integration with Oracle Virtual Private Database (VPD) 16. Page 16 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Contextual Collaboration with Workspaces 17. Page 17 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Blogs Help to Capture Tacit Knowledge 18. Page 18 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |Access to Structured and Unstructured Information 19. Page 19 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx Online Community Builder Extension of IntelliMaxx platform to accelerateWEB 2.0 makeover Reduce backend rework by decoupling data andcontent management from the presentationlayer Scalable data and content services with varietyof front end solutions: HTML AJAX Flash Silverlight Mobile 20. DEMO 21. Page 21 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |ConclusionsMarketing is undergoing a fundamental transformation.Marketing knowledge workers need an integrated applicationplatform.The new generation of IntelliMaxx marketing management platformutilizes Oracle WebCenter with strong focus on Web2.0 technologies. WebCenter helps dthree to deliver a context-rich, more intuitive andpersonalized user experience and better collaborative functionality. 22. QUESTIONS AND ANSWERS 23. Page 23 Copyright 2007 dthree inc. All rights reserved. IntelliMaxx is a registered trademark of dthree inc.11.15.2007| |For more informationVisit http://demo.dthree.comEmail: igorn@dthree.comTHANK YOU!