oracle webcenter content - opn events content... · 1 | © 2011 oracle corporation | oracle...

69
1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content Joe Golemba WebCenter Product Management

Upload: dinhdien

Post on 06-Feb-2018

235 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content Joe Golemba WebCenter Product Management

Page 2: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

2 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Lots of $$$ in Enterprise Content Management (ECM)

•  ECM Software Market = $4.2Billion

•  ECM Market Growth = 10%

•  Oracle is one of the fastest growing ECM vendors

-- Source: IDC

•  ECM Market Growth = 11%

•  53% expected to spend $250k+ •  14% will spend $500k to

$1 million •  15% will spend $1 million to $5

million •  7% will spend more than $5

million -- Source: Gartner

Page 3: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

3 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle is one of the Fastest Growing ECM vendors… •  Oracle’s ECM revenues grew

by an estimated 19.8%

•  Oracle’s growth exceeds not only IBM, EMC, and Open Text, but also Microsoft

-- Source: IDC

•  Oracle’s ECM revenues grew by an estimated 20.8%

•  ECM Industry grew by an estimated 7.6%

•  IBM and EMC both saw negative growth rates -- Source: Gartner

Page 4: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

4 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

What about Microsoft SharePoint?

•  SharePoint is Not Solving the ECM Problem – it’s solving a workgroup / content sharing problem – Halo effect – it raises the awareness of content

• Organizations are finally talking about content, realizing the value of managing and sharing content

– As orgs use SharePoint…the more they realize they need ECM •  SharePoint can be an ECM conversation starter, not a

roadblock – What are they doing about their valuable content?

•  Vast majority of Oracle Content Management customers are also using SharePoint – Not always from a product integration standpoint

Page 5: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

5 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays • Call to Action • Resources • Q&A

Page 6: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

6 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

The Information Explosion Documents, Images, Voice, Video, IM, Email …

Page 7: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

7 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Content Challenges Unmanaged, Multiple Silos, Disconnected…

• Reduce / eliminate printing, shipping & storage costs • Reduce software maintenance fees & leverage skill-sets • Automate tasks and business processes

Reduce Costs

• Single source of truth - “master content mgmt” • Streamline business processes and collaboration • More complete and faster access to information

Gain Efficiencies

• Improve consistency and auditability • Comply with business policies and regulations • Ensure content security & manage company brand

Reduce Risk

• Improve business agility • Optimize revenue – improve cross-selling & up-selling; enabling your channels; improve customer retention

Create Value

Page 8: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

8 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

How Are Businesses Solving These Problems Today?

For Users: By integrating ECM

within the context of business processes

…with Enterprise Content Management (ECM):

For IT: By implementing ECM as core infrastructure with shared services

Page 9: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

9 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays • Call to Action • Resources • Q&A

Page 10: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

10 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content Vision

“WebCenter Content, the only Content Management

Solution you need for your enterprise.”

“Simple, Smart, and @ Scale!”

Page 11: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

11 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content Enterprise Content Management

Seamless Access to the Right Information in Context •  Strategic content infrastructure for managing documents, images,

records, and rich media files •  End-to- End content lifecycle management from creation to archiving

•  Contextual enterprise application integration

Page 12: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

12 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content

Transactional Content

Management

Social Content

Management

Online Channel

Optimization

Content Management Infrastructure

Page 13: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

13 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle’s ECM Strategy

 

 

 

 

 

 

Traditional Content Applications

•  Siebel •  E-Business Suite •  PeopleSoft •  JD Edwards •  L360, i-flex, Primavera •  Fusion Applications

•  Composite Applications •  WebCenter •  Oracle Fusion Middleware

Applications •  Other Applications (e.g. .Net, PHP) •  SharePoint

Enterprise Applications Custom Applications

•  Collaborative Document Mgmt •  Imaging/Archiving •  Web Content Management •  Records Management •  Information Rights Management

Oracle Fusion Middleware

 

 

 

 

 

 

 

 

 

 

 

 

WebCenter Connect WebCenter Sites

WebCenter Content

 

 

 

 

 

 

WebCenter Imaging

Page 14: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

14 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Utilities

Travel & Transportation

Retail

Public Sector

Professional Services

Oil & Gas

Natural Resources

Media & Entertainment

Life Sciences

Insurance

Industrial Manufacturing

Healthcare

Financial Services

Education & Research

Consumer Goods

Engineering & Construction

Communications

Chemicals

Automotive

Aerospace & Defense

High Technology

Wholesale Distribution

WebCenter Content Strategy Oracle Industry Business Units

Page 15: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

15 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content From Horizontal to Vertical – Oracle GBUs

•  Extending from horizontal to vertical solutions •  Partnering with Oracle GBUs

–  Life Science – 21CFR, DCTM replacement, Consolidation • Agile, Siebel Trial Management

–  Healthcare • Health Information Exchange, Electronic Health Records

–  Financial Services • Bank in a Box

–  Media & Entertainment • Production Management

–  Engineering & Construction • E&C Life Cycle docs

Page 16: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

16 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays • Call to Action • Resources • Q&A

Page 17: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

17 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

High  Values  Features  and  Services  

 

 

Notes / Domino

3rd Party

File Systems

Business Intelligence

Identity Mgmt

Application Grid

SOA, BPM, JDev

Oracle Database SecureFiles, AuditVault,

Database Vault, RAC

3rd Party Database,

File System

Core  Content  Services  

FUSION    

MIDDLEWARE  

ADAPTERS  

Archiving Capture Web Content Imaging

Digital Assets Document Rights Records

Oracle Enterprise Content Management Portal  

Connectors  OOTB  

Web  Apps  Mobile  Delivery  

Desktop  &  Office  

IntegraJons  

ApplicaJon  Connectors  

Oracle WebCenter Content Unified and Integrated Enterprise Content Management

Oracle Storage Archive Manager

E-BUSINESS SUITE PEOPLESOFT

SIEBEL | JD EDWARDS

Page 18: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

18 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Document Management

Page 19: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

19 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content Document Management

19

•  Web-based document management •  Users contribute content from familiar

native applications •  Leverages unified ECM architecture •  Manages all business documents --

digital, paper-based, and reports •  Out-of-the-box, server-based solution

eases IT administration •  Saves printing & shipping costs •  Automates routine tasks •  Conversion of 500+ formats to

Web-viewable formats –  PDF, HTML, XML and wireless formats

Page 20: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

20 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM Directly From Your Desktop Document Management for Microsoft Office & Windows Explorer

•  Check-in/out •  Versioning •  Tagging •  Managed links •  Smart productivity

folders •  Drag ‘n drop •  Metadata pop-ups

Page 21: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

21 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM Directly from Applications Oracle E-Business Suite, PeopleSoft, Siebel & Industry Applications

•  Check-in/out •  Versioning •  Tagging

•  Renditions •  Integrated Capture

Page 22: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

22 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content: Document Management

•  Ad-hoc attachments –  Replace native document stores –  Enterprise class scalability and functionality –  Application content reuse –  “Quick scan” document capture

•  High volume document processing –  Automating paper-based processes –  Accounts payable automation, time & expense

management, order management –  Provide imaging, capture, forms recognition

and workflow

ECM for Application Integration Strategy

Page 23: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

23 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM Directly from Business Solutions Transactional Content Management for Financials

Page 24: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

24 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Barings is part of MassMutual Financial Group with over $450 billion in assets under management. They manage US$37B in investments. It is still the oldest investment bank in the UK.

CHALLENGE: •  Wanted a single, global ECM platform to be used by all 11

international offices •  Needed ability to easily search for content across public

and shared folders on their intranet •  Centralize policies and procedures and ensure greater

ownership and governance over content SOLUTION •  Seamless offering: Oracle UCM & Oracle SES •  Oracle UCM securely manages critical intranet information

and delivery •  Oracle SES provides simple yet sophisticated access to

information

Secure Securities

Page 25: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

25 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Fidelity Investments I/PM & E-Business Suite Challenges •  Fidelity was using an 8 year old, highly customized version of

FileNet for imaging with accounts payable and expenses •  Only one or two people could maintain the system and it was

nearly impossible for them to make a process with changes •  Needed to find a lower cost, more open alternative Solution •  I/PM and BPEL with E-Business Suite Payables and iExpense •  I/PM’s out-of-the-box, loosely-coupled EBS integration was a

key differentiator Benefits •  Unified tech stack: After Fidelity’s experience with FileNet, it

was very important to them that they standardize wherever possible on Oracle

•  More flexibility/control: Oracle offered the ability to extend imaging into multiple applications without requiring heavy customization

Oracle Products • WebCenter

Content – I/PM • BPEL Process

Manager • E-Business

Suite

Page 26: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

26 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Content Publishing (i.e., Legacy WCM)

Page 27: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

27 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content Outside In Technology

•  Outside In Technology (OIT) - Software components to access, transform and control 500+ unstructured file formats without the native application

•  OIT is for multiple purposes across many Oracle WebCenter Content products

•  Example uses: –  Metadata extraction to auto-populate content

check-in form –  Conversion to images to create thumbnails

and TIFFs –  Conversion to HTML to create Web pages –  Generation of a print-stream to create PDFs

Page 28: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

28 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Directly from Custom Web Apps In-Context Web Content Authoring & Approvals

Page 29: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

29 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Sites Adapters for content integration

WebCenter Sites

ECM System

•  WebCenter Sites integration with ECM systems for content reuse & repurposing for the web

•  Publish enterprise content to sites outside the firewall

•  Adapters for: •  EMC Documentum •  Microsoft SharePoint •  Coming soon - WebCenter

Content

Page 30: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

30 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM Directly from Portals & Composite Apps Integration with Oracle WebCenter Portal

•  Leverage a pre-integrated, centralized content repository for portals and composite applications

•  Expose full set of document library services:

•  Check-in/out •  Versioning •  Metadata •  Renditions •  Etc.

Page 31: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

31 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Digital Asset Management

Page 32: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

32 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM for Images, Audio & Video Digital Asset Management

•  Manages all file types –  Photoshop, EPS, JPEG, TIFF,

BMP, Quicktime, Real, Windows Media, AVI, MP3, etc.

•  Multiple renditions, multiple uses •  Automatic conversion for viewing all

images •  “Content Basket” functionality for

easy downloading of multiple images and video

•  Easy search and retrieval –  Thumbnails, storyboards, and

closed caption

Page 33: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

33 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

•  Image Conversion –  Manages all file types

•  Photoshop, EPS, JPEG, TIFF, BMP, Quicktime, Real, Windows Media, AVI, MP3, etc.

–  Support multiple conversion engines –  Out of the box conversion using ImageExport –  Apply watermarks, color profiles, text overlays, etc. –  On-demand sizing and cropping –  Extract XMP and EXIF image metadata

•  DAM for Web Content Management –  Make any rendition available as persistent URL –  Select any rendition from the WCM editor –  WCM Components for Flash Cover Flows, etc.

•  Video and Audio –  Full support for flash as input and output format –  Full support for audio files

WebCenter Content for Images, Audio & Video Digital Asset Management

Page 34: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

34 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

It’s marvellous Marvel Entertainment is one of the world's most prominent character-based entertainment companies. It is working with Oracle to optimise... •  Digital asset management for Licensing

and Publishing divisions

•  Workflow for Production and Brand Assurance departments

•  General document management for the enterprise

Page 35: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

35 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Records Management

Page 36: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

36 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM for Corporate & Legal Compliance Records Management

•  “In-place” management of content •  Manage file plans, policies, and

business rules from a central console

•  DoD 5015.2 certified electronic and physical records management

•  Transparent to business users •  Work with familiar tools •  Content stays in place •  RM policies enforced

automatically

Page 37: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

37 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content Records Management Success Story

Oracle Helps OPPD manage high value business content • Manage 2 million+ records • Doc mgmt for projects documentation •  Integrates with enterprise asset management system to

manage controlled docs, records, object documents • Build and maintain corporate Web site

We’re able to leverage an Enterprise Content Management system for diverse solutions

Page 38: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

38 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Information Rights Management

Page 39: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

39 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Content Protection Oracle Information Rights Management (IRM) •  Key Capabilities

–  Secure and encrypt documents and emails

–  Inside and outside the firewall –  Audit and revoke access –  Control print, copy, screen grab –  No change to existing workflows

•  Solutions –  Secure intellectual property –  Secure confidential customer, partner

and employee information –  Protect communications

(M&A, Board of Directors, etc.)

Page 40: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

40 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays • Call to Action • Resources • Q&A

Page 41: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

41 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content

•  ECM as Infrastructure (i.e., Backbone) –  Target SOA/BPM, Apps (attachment, I/PM) and DB install base

customers

•  ECM for Applications – Up-sell ECM to Oracle Application Customers (e.g., EBS, PFST,

Siebel, JDE)

Key Sales Plays

Page 42: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

42 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Key Sales Play

WebCenter Content 11g

Unstructured Content Consolidation to Oracle’s best-in-class WebCenter Content platform.

Page 43: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

43 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle’s ECM Strategy The ECM Backbone For All Your Content Needs! Traditional Content Applications

•  Siebel •  E-Business Suite •  PeopleSoft •  JD Edwards •  L360, i-flex, Primavera •  Fusion Applications

•  Composite Applications •  WebCenter •  Oracle Fusion Middleware

Applications •  Other Applications (e.g. .Net, PHP) •  SharePoint

Enterprise Applications Custom Applications

•  Collaborative Document Mgmt •  Imaging/Archiving •  Web Content Management •  Records Management •  Information Rights Management

Single    Content  Store  

OOTB  ApplicaJon  Adapters   FMW  Infrastructure   Embeddable  Content  

Management  

Oracle Enterprise Content Management Oracle Enterprise Content Management

Page 44: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

44 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Most Enterprise Content Is Unstructured Documents, Images, Voice, Video, E-mail-Everywhere •  Most content is unstructured

•  85 percent of all data stored is in an unstructured format

•  Average Fortune 500 has +150TB of stored data

•  Unstructured content is exploding •  Growing at 60% per year

•  Business runs on unstructured content

•  80 percent of business is conducted on unstructured content

Source: Gartner Group & PWC

Page 45: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

45 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Enterprises Consolidating and Spending Majority Have 3+ ECM Systems at High Cost

1 ECM

2 ECM

51 percent of all enterprises have three or more ECM systems 20 percent have two ECM systems 29 percent have one ECM system 53 percent of enterprises expected to spend US$250,000+ 15 percent will spend $1 million to $5 million 14 percent will spend US$500,000 to $1 million 7 percent more than $5 million

$500K- $1m

$1m - $5m

+$5m

$250K+

3+ ECM Systems

Sources: •  “Collaboration, Search, And Compliance Drive 2010 ECM Investments,” Forrester December 8, 2009 •  Gartner PCC Summit June 2009 (based on Gartner: 2008 BIIM Survey and AIIM: State of the ECM Industry 2009)

Page 46: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

46 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

“What's in Store for ECM beyond 2010—Gartner believes that we are now at the stage where enterprises consider ECM as an infrastructure application.” — Toby Bell, Gartner Gartner PCC Summit, March 2010

“The Mega Infrastructure Vendors (IBM, Microsoft, and Oracle) will continue to push ever more heavily into the space with the eventual aim of managing unstructured data just as they currently manage structured data. Few truly believe that they will fail in this endeavor.” — Alan Pelz-Sharpe, May 2006 CMS Watch/The Real Story Group

ECM as Infrastructure Trend Toward ECM as Platform Service

Page 47: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

47 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle Content Management 11g Simple, Smart & Scalable ECM

Comprehensive  &  Complete  ECM  SoluJon  • End-­‐to-­‐end  soluJon  -­‐  capture,  imaging,  records,  Web,  video,  docs  • Unified  content  repository  across  ECM  • Centralized  installaJon,  access,  administraJon  &  monitoring  

Integrated  to  Fit  the  Way  You  Work  • Next  generaJon  desktop  integraJons  • Extensible  and  open  Web  Content  Management  • CerJfied  applicaJon  integraJons  with  soluJon  templates  

Extreme  Performance,  Extreme  Scalability  • Benchmark  tests  ingesJng  hundreds  of  millions  docs/day    • Single  repository  for  high  volume  ingesJon  &  Web  site  delivery  • Fusion  Middleware  Infrastructure  w/  ApplicaJon  Grid  scalability  

Page 48: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

48 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Federate & Consolidate Policy Management Enterprise-class Records Management

Records Manager

Oracle WebCenter Content

Discovery Services

Central Policy Management

Physical Records Manager

Notification Services

Email Archive

Adapter 3rd Party

ECM

Adapter File

Servers

Adapter Microsoft

SharePoint

Adapter Adapter Adapter

Adapter Services

Generic

Oracle

•  Apply policies in place to any content in any system

•  Consolidate records •  Electronic & physical

records •  DoD 5015 chapter 2 & 4

certified

Page 49: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

49 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

•  Target: Customers considering structured data consolidation on ExaData –  Maximize the value of your ExaData investment by including

unstructured content

–  Align with database reps to justify ExaData purchase

–  Maximum ingestion and management of documents for information lifecycle management

–  Recent deal: Southwest Energy expanded to Information Lifecycle on ExaData - $1.4 million UCM deal ($3.8M total deal)

•  Role: CIO & IT Infrastructure

•  Key Message: “Manage your entire information lifecycle - structured and unstructured – in a consolidated, highly scalable private cloud”

Entry Point: ExaData

Results

179 million docs / day

Two Node UCM Server +

Sun Oracle DB Machine Half Rack Hardware

Page 50: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

50 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

•  Target: Process Improvement Customers using or considering BPM -  80% of business processes include unstructured content

-  Consideration should be made for unified content system from which BPM process is driven

•  Role: CIO, Six Sigma, Quality, LOB

•  Key Message: “Ensure your BPM process is accessing unstructured content form a scalable, secure, and comprehensive ECM system.”

Entry Point: BPM

Page 51: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

51 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

•  Target: Oracle Apps customers with ECM integration. -  The ECM system that powers apps has the

security and scale to be the enterprise ECM platform.

-  Leverage WebCenter Content for Siebel, Peoplesoft, etc into unified ECM infrastructure opportunity.

•  Role: CIO, Apps IT, Architecture

•  Key Message: “Extend the ECM platform that powers the apps to the enterprise.”

Entry Point: Oracle Apps

Page 52: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

52 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

OVERVIEW •  Independent Exploration & Production Company •  Business strategy focused on wisely investing cash flow from

underlying oil and gas assets CHALLENGES/OPPORTUNITIES • Change how they manage all unstructured information •  Prior commitment to Oracle EBS and ExaData – Deloitte

implementing EBS •  SharePoint for team collaboration. Documentum and LiveLink

under consideration for solution SOLUTION •  Information Management approach to consider unstructured and

structured data in architecture • ODC/OFR for inbound classification of content • Records Management with URM • WebCenter for surfacing EBS components and content •  BPM & SES

DEAL DETAILS • Upgraded from ¼ to ½ rack ExaData •  $9.67M Total Software & Support

•  $1.68 FMW (UCM, WCS, WLS, SOA, etc)

• Partnered with Brainware & Keste

Southwestern Energy Integrated Information Management on ExaData

Page 53: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

53 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

OVERVIEW • High Tech, software company with 8000 employees • Revenue:3.1 billion • Headquarters in Mountain View, CA CHALLENGES/OPPORTUNITIES •  Intuit moving from packaged applications provider to a single

SaaS platform for all applications. •  Stable, secure and flexible content management system that can

drive core business of Intuit for TurboTax, Quicken through to EBS, Siebel and PeopleSoft back-end.

SOLUTION • Oracle's AIA and Middleware solution are the integration layer

between customer facing applications and back-end systems • Oracle ECM is the unifying content management infrastructure

for unstructured content. • Oracle is backbone for Intuit’s new "End to End Connected

Services Platform."

DEAL DETAILS • Sales team sold consolidated

repository to Enterprise Architecture group first, then took message to the business stakeholders.

• CVC with key Intuit decision makers played important role

• POCs and Customer Reference Calls gave architecture team comfort with the solution

•  $800K in net ECM licenses • Timeframe: 6 Months

• Products: URM for SharePoint/, IPM for EBS, ECM Suite, ECM for Siebel

Intuit Software Unified ECM Platform

Page 54: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

54 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content: What the Experts Say Leader in ECM

Forrester ECM Suites Wave, Nov 2009

Page 55: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

55 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Market and Competition IBM: Collection of products with overlapping features –  Requires WebSphere, FileNet, DB2 Content Manager, and Lotus for comparable

capabilities –  Complex and high cost implementations –  No enterprise application story, weak WCM, no IRM capabilities,

FileNet relies on Verity for search

Microsoft: Questionable enterprise management and scale –  Fosters content silos, which defeats ECM value –  No imaging and capture, third-party DAM uses separate infrastructure –  Weak WCM –  Departmental vs. enterprise-class taxonomy and security models –  Weak integration, SOA, and BPM story

EMC/Documentum: Hard to deploy and people-intensive –  Recent shift toward Case Management vs. ECM –  Weak WCM (partnering with SDL) –  Implementation consulting intensive

Page 56: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

56 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

•  How many content repositories are you currently supporting?

•  What do you think is the cost of maintaining disparate systems—in terms of maintenance, training, consulting, hardware, and so on?

•  How much time is spent trying to find content/documents? How much time is spent recreating content/documents?

•  How confident are you that you are always looking at the latest information?

•  How much paper content do you store/manage? How much do you spend annually to store and manage it?

•  How much do you spend annually to maintain integrations between your systems and content management, if they are integrated?

•  Are there compliance needs for auditing, managing, or e-Discovery that are not being fulfilled with existing systems?

Leading Questions

Page 57: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

57 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays • Call to Action • Resources • Q&A

Page 58: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

58 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Call to Action •  Conduct an inventory with existing customers to see how many content management systems they have in-house

•  Assist in the process of understanding the cost of managing and maintaining these disparate ECM systems with the ECM ROI tools

•  Position ECM 11g for unstructured content consolidation

•  Bring in the resources you need to close the deal (SC, Exec, ESG, and so on)

Page 59: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

59 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

ECM Platform Vendors •  EMC Documentum

–  Strengths – comprehensive solution, established well-known ECM vendor, strong vertical market references especially in Life Sciences, strong integrations for content-creation, strong Information Lifecycle management messaging

–  Weaknesses – recent shift towards Case Management vs. ECM positioning; weak WCM, no portal or E2.0 offering, implementation consulting intensive, charges per user + per CPU

•  OpenText –  Strengths – partnership with SAP, established well-known ECM vendor, strength in

solutions (i.e. legal), –  Weaknesses - Numerous acquisitions many products licensed separately and not

completely integrated (RedDot, IXOS, Vignette and Hummingbird), no single repository, overlapping products (3 Imaging, 2 WCM), no rights management

•  Key Oracle Strategies vs. ECM Vendors –  Complete: Build an ECM strategy with customer – leverage ECM as infrastructure

message. Lower TCO especially with processor licensing. –  Integrated: Tie in ECM into the database (combined structured + unstructured),

middleware (BPM, SOA Suite, BI), and applications. Bring in WebCenter Portal/Connect functionality.

Page 60: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

60 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

The Platform Vendors IBM / FileNet

•  Strengths –  Longtime & established Platform and ECM vendor –  Strong relationships at the CIO level – “strategic platform vendor” –  Large services organization –  Strong COLD offerings

•  Weaknesses –  “Collection” of products (WebSphere, FileNet, DB2 Content Manager, Lotus) with

overlapping functionality –  Complex & high cost implementations –  No enterprise application story, weak WCM, no IRM capabilities , FileNet relies on

Verity for search –  Inability to work well with .NET

•  Oracle Differentiators –  Complete and unified ECM platform, less complex and easier to implement, less

cost / TCO, hot-pluggable fits into existing infrastructures, open web content management, Oracle fits where users work – from desktop to applications with OOTB integrations

–  Strong integrations with Oracle Applications

Page 61: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

61 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Open Source Vendors Alfresco

•  Strengths –  Perception of “free” or reduced cost “enterprise subscription fees”; growing

community and partner channel; •  Weaknesses

–  Basic content services – weak Web content mgmt, no digital asset mgmt, no transactional / imaging & capture , limited localization/ globalization, no rights mgmt , no native workflow, requires a lot of developer resources to integration with other technologies, no consulting

•  Oracle Differentiators –  Oracle Enterprise Support vs. open source community & support

(Alfresco ‘enterprise subscription’ is not free) –  Lower TCO – factor in support, integration cost, training, dev/implementation –  Build an ECM strategy with customer –  Tie in ECM into the database (combined structured + unstructured), middleware

(BPM, SOA Suite, BI), and applications –  Bring in WebCenter Portal/Connect functionality –  Oracle vs. Open Source software whitepaper

Page 62: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

62 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

What About Competition from Niche Content Management Vendors? •  Imaging – Kofax/170Systems, Perceptive Software, ReadSoft •  Document Management – Xerox… •  Web Content Management – Autonomy/Interwoven, SDL/Tridion,

Day, Percussion

•  In general… –  Move above a feature vs. feature battle –  Tie in ECM functionality that’s required for their solution –  Establish an ECM strategy with them, being mindful of a phased

implementation or approach –  Look for connections with other Fusion Middleware or Oracle

Applications –  Bring in WebCenter Portal/Connect functionality

Page 63: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

63 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Oracle WebCenter Content

“Fastest Growing

ECM Platform

2010” - IDC

•  Simple, Smart & Scalable Infrastructure –  Low cost of ownership –  Effective standardization

•  Foundation for Business Solutions –  Fits the way users’ work –  Pre-integrated with Microsoft and Oracle

applications

•  Strategic –  Complete, Open, & Integrated –  Integral to next generation of Oracle Apps –  Industry leader in ECM

Page 64: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

64 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Strategic ECM

•  Fully-integrated within Fusion Middleware: WebLogic Server, BPM Suite, Identity Mgmt

•  Default content repository for Oracle Applications Unlimited & Fusion Applications

•  Comprehensive ILM with Secure Files and Sun Storage Archive Management

•  Extreme Performance and Scale with Exadata Database Machine

The Right Solution for Oracle Customers

Oracle WebCenter Content

Page 65: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

65 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Agenda

•  ECM Market Challenges • Oracle WebCenter Content

– Strategy – Capabilities Overview

•  Key Sales Plays •  ECM Competitive Landscape • Resources • Q&A

Page 66: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

66 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

WebCenter Content Resources Key Contacts

Product Management •  Outbound Product Management

–  Joe Golemba •  John Klinke •  Stephen Schleifer •  Jamie Rancourt •  Shahid Rashid

•  Inbound Product Management –  Vijay Ramanathan

•  Kevin De Smidt • Marcus Diaz •  Andy Peet

•  Customer Info – Jo Shilling •  Product Marketing - Brian Dirking •  Analyst Relations - Christine Wan

Page 67: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

67 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Q&A Oracle WebCenter Content Alerts: http://blogs.oracle.com/ecmalerts Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/lVaEOQ

WebCenter Events: Quarterly Customer Webcasts http://oracle.com/technetwork/middleware/content-management/community/customerupdate

Page 68: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

68 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential

Page 69: Oracle WebCenter Content - OPN Events Content... · 1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential Oracle WebCenter Content ... Oracle Proprietary & Confidential

69 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential