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1 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content Joe Golemba WebCenter Product Management
2 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Lots of $$$ in Enterprise Content Management (ECM)
• ECM Software Market = $4.2Billion
• ECM Market Growth = 10%
• Oracle is one of the fastest growing ECM vendors
-- Source: IDC
• ECM Market Growth = 11%
• 53% expected to spend $250k+ • 14% will spend $500k to
$1 million • 15% will spend $1 million to $5
million • 7% will spend more than $5
million -- Source: Gartner
3 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle is one of the Fastest Growing ECM vendors… • Oracle’s ECM revenues grew
by an estimated 19.8%
• Oracle’s growth exceeds not only IBM, EMC, and Open Text, but also Microsoft
-- Source: IDC
• Oracle’s ECM revenues grew by an estimated 20.8%
• ECM Industry grew by an estimated 7.6%
• IBM and EMC both saw negative growth rates -- Source: Gartner
4 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
What about Microsoft SharePoint?
• SharePoint is Not Solving the ECM Problem – it’s solving a workgroup / content sharing problem – Halo effect – it raises the awareness of content
• Organizations are finally talking about content, realizing the value of managing and sharing content
– As orgs use SharePoint…the more they realize they need ECM • SharePoint can be an ECM conversation starter, not a
roadblock – What are they doing about their valuable content?
• Vast majority of Oracle Content Management customers are also using SharePoint – Not always from a product integration standpoint
5 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • Call to Action • Resources • Q&A
6 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
The Information Explosion Documents, Images, Voice, Video, IM, Email …
7 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Content Challenges Unmanaged, Multiple Silos, Disconnected…
• Reduce / eliminate printing, shipping & storage costs • Reduce software maintenance fees & leverage skill-sets • Automate tasks and business processes
Reduce Costs
• Single source of truth - “master content mgmt” • Streamline business processes and collaboration • More complete and faster access to information
Gain Efficiencies
• Improve consistency and auditability • Comply with business policies and regulations • Ensure content security & manage company brand
Reduce Risk
• Improve business agility • Optimize revenue – improve cross-selling & up-selling; enabling your channels; improve customer retention
Create Value
8 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
How Are Businesses Solving These Problems Today?
For Users: By integrating ECM
within the context of business processes
…with Enterprise Content Management (ECM):
For IT: By implementing ECM as core infrastructure with shared services
9 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • Call to Action • Resources • Q&A
10 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content Vision
“WebCenter Content, the only Content Management
Solution you need for your enterprise.”
“Simple, Smart, and @ Scale!”
11 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content Enterprise Content Management
Seamless Access to the Right Information in Context • Strategic content infrastructure for managing documents, images,
records, and rich media files • End-to- End content lifecycle management from creation to archiving
• Contextual enterprise application integration
12 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content
Transactional Content
Management
Social Content
Management
Online Channel
Optimization
Content Management Infrastructure
13 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle’s ECM Strategy
Traditional Content Applications
• Siebel • E-Business Suite • PeopleSoft • JD Edwards • L360, i-flex, Primavera • Fusion Applications
• Composite Applications • WebCenter • Oracle Fusion Middleware
Applications • Other Applications (e.g. .Net, PHP) • SharePoint
Enterprise Applications Custom Applications
• Collaborative Document Mgmt • Imaging/Archiving • Web Content Management • Records Management • Information Rights Management
Oracle Fusion Middleware
WebCenter Connect WebCenter Sites
WebCenter Content
WebCenter Imaging
14 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Utilities
Travel & Transportation
Retail
Public Sector
Professional Services
Oil & Gas
Natural Resources
Media & Entertainment
Life Sciences
Insurance
Industrial Manufacturing
Healthcare
Financial Services
Education & Research
Consumer Goods
Engineering & Construction
Communications
Chemicals
Automotive
Aerospace & Defense
High Technology
Wholesale Distribution
WebCenter Content Strategy Oracle Industry Business Units
15 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content From Horizontal to Vertical – Oracle GBUs
• Extending from horizontal to vertical solutions • Partnering with Oracle GBUs
– Life Science – 21CFR, DCTM replacement, Consolidation • Agile, Siebel Trial Management
– Healthcare • Health Information Exchange, Electronic Health Records
– Financial Services • Bank in a Box
– Media & Entertainment • Production Management
– Engineering & Construction • E&C Life Cycle docs
16 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • Call to Action • Resources • Q&A
17 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
High Values Features and Services
Notes / Domino
3rd Party
File Systems
Business Intelligence
Identity Mgmt
Application Grid
SOA, BPM, JDev
Oracle Database SecureFiles, AuditVault,
Database Vault, RAC
3rd Party Database,
File System
Core Content Services
FUSION
MIDDLEWARE
ADAPTERS
Archiving Capture Web Content Imaging
Digital Assets Document Rights Records
Oracle Enterprise Content Management Portal
Connectors OOTB
Web Apps Mobile Delivery
Desktop & Office
IntegraJons
ApplicaJon Connectors
Oracle WebCenter Content Unified and Integrated Enterprise Content Management
Oracle Storage Archive Manager
E-BUSINESS SUITE PEOPLESOFT
SIEBEL | JD EDWARDS
18 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Document Management
19 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content Document Management
19
• Web-based document management • Users contribute content from familiar
native applications • Leverages unified ECM architecture • Manages all business documents --
digital, paper-based, and reports • Out-of-the-box, server-based solution
eases IT administration • Saves printing & shipping costs • Automates routine tasks • Conversion of 500+ formats to
Web-viewable formats – PDF, HTML, XML and wireless formats
20 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM Directly From Your Desktop Document Management for Microsoft Office & Windows Explorer
• Check-in/out • Versioning • Tagging • Managed links • Smart productivity
folders • Drag ‘n drop • Metadata pop-ups
21 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM Directly from Applications Oracle E-Business Suite, PeopleSoft, Siebel & Industry Applications
• Check-in/out • Versioning • Tagging
• Renditions • Integrated Capture
22 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content: Document Management
• Ad-hoc attachments – Replace native document stores – Enterprise class scalability and functionality – Application content reuse – “Quick scan” document capture
• High volume document processing – Automating paper-based processes – Accounts payable automation, time & expense
management, order management – Provide imaging, capture, forms recognition
and workflow
ECM for Application Integration Strategy
23 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM Directly from Business Solutions Transactional Content Management for Financials
24 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Barings is part of MassMutual Financial Group with over $450 billion in assets under management. They manage US$37B in investments. It is still the oldest investment bank in the UK.
CHALLENGE: • Wanted a single, global ECM platform to be used by all 11
international offices • Needed ability to easily search for content across public
and shared folders on their intranet • Centralize policies and procedures and ensure greater
ownership and governance over content SOLUTION • Seamless offering: Oracle UCM & Oracle SES • Oracle UCM securely manages critical intranet information
and delivery • Oracle SES provides simple yet sophisticated access to
information
Secure Securities
25 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Fidelity Investments I/PM & E-Business Suite Challenges • Fidelity was using an 8 year old, highly customized version of
FileNet for imaging with accounts payable and expenses • Only one or two people could maintain the system and it was
nearly impossible for them to make a process with changes • Needed to find a lower cost, more open alternative Solution • I/PM and BPEL with E-Business Suite Payables and iExpense • I/PM’s out-of-the-box, loosely-coupled EBS integration was a
key differentiator Benefits • Unified tech stack: After Fidelity’s experience with FileNet, it
was very important to them that they standardize wherever possible on Oracle
• More flexibility/control: Oracle offered the ability to extend imaging into multiple applications without requiring heavy customization
Oracle Products • WebCenter
Content – I/PM • BPEL Process
Manager • E-Business
Suite
26 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Content Publishing (i.e., Legacy WCM)
27 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content Outside In Technology
• Outside In Technology (OIT) - Software components to access, transform and control 500+ unstructured file formats without the native application
• OIT is for multiple purposes across many Oracle WebCenter Content products
• Example uses: – Metadata extraction to auto-populate content
check-in form – Conversion to images to create thumbnails
and TIFFs – Conversion to HTML to create Web pages – Generation of a print-stream to create PDFs
28 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Directly from Custom Web Apps In-Context Web Content Authoring & Approvals
29 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Sites Adapters for content integration
WebCenter Sites
ECM System
• WebCenter Sites integration with ECM systems for content reuse & repurposing for the web
• Publish enterprise content to sites outside the firewall
• Adapters for: • EMC Documentum • Microsoft SharePoint • Coming soon - WebCenter
Content
30 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM Directly from Portals & Composite Apps Integration with Oracle WebCenter Portal
• Leverage a pre-integrated, centralized content repository for portals and composite applications
• Expose full set of document library services:
• Check-in/out • Versioning • Metadata • Renditions • Etc.
31 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Digital Asset Management
32 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM for Images, Audio & Video Digital Asset Management
• Manages all file types – Photoshop, EPS, JPEG, TIFF,
BMP, Quicktime, Real, Windows Media, AVI, MP3, etc.
• Multiple renditions, multiple uses • Automatic conversion for viewing all
images • “Content Basket” functionality for
easy downloading of multiple images and video
• Easy search and retrieval – Thumbnails, storyboards, and
closed caption
33 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
• Image Conversion – Manages all file types
• Photoshop, EPS, JPEG, TIFF, BMP, Quicktime, Real, Windows Media, AVI, MP3, etc.
– Support multiple conversion engines – Out of the box conversion using ImageExport – Apply watermarks, color profiles, text overlays, etc. – On-demand sizing and cropping – Extract XMP and EXIF image metadata
• DAM for Web Content Management – Make any rendition available as persistent URL – Select any rendition from the WCM editor – WCM Components for Flash Cover Flows, etc.
• Video and Audio – Full support for flash as input and output format – Full support for audio files
WebCenter Content for Images, Audio & Video Digital Asset Management
34 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
It’s marvellous Marvel Entertainment is one of the world's most prominent character-based entertainment companies. It is working with Oracle to optimise... • Digital asset management for Licensing
and Publishing divisions
• Workflow for Production and Brand Assurance departments
• General document management for the enterprise
35 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Records Management
36 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM for Corporate & Legal Compliance Records Management
• “In-place” management of content • Manage file plans, policies, and
business rules from a central console
• DoD 5015.2 certified electronic and physical records management
• Transparent to business users • Work with familiar tools • Content stays in place • RM policies enforced
automatically
37 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content Records Management Success Story
Oracle Helps OPPD manage high value business content • Manage 2 million+ records • Doc mgmt for projects documentation • Integrates with enterprise asset management system to
manage controlled docs, records, object documents • Build and maintain corporate Web site
We’re able to leverage an Enterprise Content Management system for diverse solutions
38 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Information Rights Management
39 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Content Protection Oracle Information Rights Management (IRM) • Key Capabilities
– Secure and encrypt documents and emails
– Inside and outside the firewall – Audit and revoke access – Control print, copy, screen grab – No change to existing workflows
• Solutions – Secure intellectual property – Secure confidential customer, partner
and employee information – Protect communications
(M&A, Board of Directors, etc.)
40 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • Call to Action • Resources • Q&A
41 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content
• ECM as Infrastructure (i.e., Backbone) – Target SOA/BPM, Apps (attachment, I/PM) and DB install base
customers
• ECM for Applications – Up-sell ECM to Oracle Application Customers (e.g., EBS, PFST,
Siebel, JDE)
Key Sales Plays
42 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Key Sales Play
WebCenter Content 11g
Unstructured Content Consolidation to Oracle’s best-in-class WebCenter Content platform.
43 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle’s ECM Strategy The ECM Backbone For All Your Content Needs! Traditional Content Applications
• Siebel • E-Business Suite • PeopleSoft • JD Edwards • L360, i-flex, Primavera • Fusion Applications
• Composite Applications • WebCenter • Oracle Fusion Middleware
Applications • Other Applications (e.g. .Net, PHP) • SharePoint
Enterprise Applications Custom Applications
• Collaborative Document Mgmt • Imaging/Archiving • Web Content Management • Records Management • Information Rights Management
Single Content Store
OOTB ApplicaJon Adapters FMW Infrastructure Embeddable Content
Management
Oracle Enterprise Content Management Oracle Enterprise Content Management
44 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Most Enterprise Content Is Unstructured Documents, Images, Voice, Video, E-mail-Everywhere • Most content is unstructured
• 85 percent of all data stored is in an unstructured format
• Average Fortune 500 has +150TB of stored data
• Unstructured content is exploding • Growing at 60% per year
• Business runs on unstructured content
• 80 percent of business is conducted on unstructured content
Source: Gartner Group & PWC
45 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Enterprises Consolidating and Spending Majority Have 3+ ECM Systems at High Cost
1 ECM
2 ECM
51 percent of all enterprises have three or more ECM systems 20 percent have two ECM systems 29 percent have one ECM system 53 percent of enterprises expected to spend US$250,000+ 15 percent will spend $1 million to $5 million 14 percent will spend US$500,000 to $1 million 7 percent more than $5 million
$500K- $1m
$1m - $5m
+$5m
$250K+
3+ ECM Systems
Sources: • “Collaboration, Search, And Compliance Drive 2010 ECM Investments,” Forrester December 8, 2009 • Gartner PCC Summit June 2009 (based on Gartner: 2008 BIIM Survey and AIIM: State of the ECM Industry 2009)
46 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
“What's in Store for ECM beyond 2010—Gartner believes that we are now at the stage where enterprises consider ECM as an infrastructure application.” — Toby Bell, Gartner Gartner PCC Summit, March 2010
“The Mega Infrastructure Vendors (IBM, Microsoft, and Oracle) will continue to push ever more heavily into the space with the eventual aim of managing unstructured data just as they currently manage structured data. Few truly believe that they will fail in this endeavor.” — Alan Pelz-Sharpe, May 2006 CMS Watch/The Real Story Group
ECM as Infrastructure Trend Toward ECM as Platform Service
47 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle Content Management 11g Simple, Smart & Scalable ECM
Comprehensive & Complete ECM SoluJon • End-‐to-‐end soluJon -‐ capture, imaging, records, Web, video, docs • Unified content repository across ECM • Centralized installaJon, access, administraJon & monitoring
Integrated to Fit the Way You Work • Next generaJon desktop integraJons • Extensible and open Web Content Management • CerJfied applicaJon integraJons with soluJon templates
Extreme Performance, Extreme Scalability • Benchmark tests ingesJng hundreds of millions docs/day • Single repository for high volume ingesJon & Web site delivery • Fusion Middleware Infrastructure w/ ApplicaJon Grid scalability
48 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Federate & Consolidate Policy Management Enterprise-class Records Management
Records Manager
Oracle WebCenter Content
Discovery Services
Central Policy Management
Physical Records Manager
Notification Services
Email Archive
Adapter 3rd Party
ECM
Adapter File
Servers
Adapter Microsoft
SharePoint
Adapter Adapter Adapter
Adapter Services
Generic
Oracle
• Apply policies in place to any content in any system
• Consolidate records • Electronic & physical
records • DoD 5015 chapter 2 & 4
certified
49 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
• Target: Customers considering structured data consolidation on ExaData – Maximize the value of your ExaData investment by including
unstructured content
– Align with database reps to justify ExaData purchase
– Maximum ingestion and management of documents for information lifecycle management
– Recent deal: Southwest Energy expanded to Information Lifecycle on ExaData - $1.4 million UCM deal ($3.8M total deal)
• Role: CIO & IT Infrastructure
• Key Message: “Manage your entire information lifecycle - structured and unstructured – in a consolidated, highly scalable private cloud”
Entry Point: ExaData
Results
179 million docs / day
Two Node UCM Server +
Sun Oracle DB Machine Half Rack Hardware
50 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
• Target: Process Improvement Customers using or considering BPM - 80% of business processes include unstructured content
- Consideration should be made for unified content system from which BPM process is driven
• Role: CIO, Six Sigma, Quality, LOB
• Key Message: “Ensure your BPM process is accessing unstructured content form a scalable, secure, and comprehensive ECM system.”
Entry Point: BPM
51 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
• Target: Oracle Apps customers with ECM integration. - The ECM system that powers apps has the
security and scale to be the enterprise ECM platform.
- Leverage WebCenter Content for Siebel, Peoplesoft, etc into unified ECM infrastructure opportunity.
• Role: CIO, Apps IT, Architecture
• Key Message: “Extend the ECM platform that powers the apps to the enterprise.”
Entry Point: Oracle Apps
52 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
OVERVIEW • Independent Exploration & Production Company • Business strategy focused on wisely investing cash flow from
underlying oil and gas assets CHALLENGES/OPPORTUNITIES • Change how they manage all unstructured information • Prior commitment to Oracle EBS and ExaData – Deloitte
implementing EBS • SharePoint for team collaboration. Documentum and LiveLink
under consideration for solution SOLUTION • Information Management approach to consider unstructured and
structured data in architecture • ODC/OFR for inbound classification of content • Records Management with URM • WebCenter for surfacing EBS components and content • BPM & SES
DEAL DETAILS • Upgraded from ¼ to ½ rack ExaData • $9.67M Total Software & Support
• $1.68 FMW (UCM, WCS, WLS, SOA, etc)
• Partnered with Brainware & Keste
Southwestern Energy Integrated Information Management on ExaData
53 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
OVERVIEW • High Tech, software company with 8000 employees • Revenue:3.1 billion • Headquarters in Mountain View, CA CHALLENGES/OPPORTUNITIES • Intuit moving from packaged applications provider to a single
SaaS platform for all applications. • Stable, secure and flexible content management system that can
drive core business of Intuit for TurboTax, Quicken through to EBS, Siebel and PeopleSoft back-end.
SOLUTION • Oracle's AIA and Middleware solution are the integration layer
between customer facing applications and back-end systems • Oracle ECM is the unifying content management infrastructure
for unstructured content. • Oracle is backbone for Intuit’s new "End to End Connected
Services Platform."
DEAL DETAILS • Sales team sold consolidated
repository to Enterprise Architecture group first, then took message to the business stakeholders.
• CVC with key Intuit decision makers played important role
• POCs and Customer Reference Calls gave architecture team comfort with the solution
• $800K in net ECM licenses • Timeframe: 6 Months
• Products: URM for SharePoint/, IPM for EBS, ECM Suite, ECM for Siebel
Intuit Software Unified ECM Platform
54 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content: What the Experts Say Leader in ECM
Forrester ECM Suites Wave, Nov 2009
55 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Market and Competition IBM: Collection of products with overlapping features – Requires WebSphere, FileNet, DB2 Content Manager, and Lotus for comparable
capabilities – Complex and high cost implementations – No enterprise application story, weak WCM, no IRM capabilities,
FileNet relies on Verity for search
Microsoft: Questionable enterprise management and scale – Fosters content silos, which defeats ECM value – No imaging and capture, third-party DAM uses separate infrastructure – Weak WCM – Departmental vs. enterprise-class taxonomy and security models – Weak integration, SOA, and BPM story
EMC/Documentum: Hard to deploy and people-intensive – Recent shift toward Case Management vs. ECM – Weak WCM (partnering with SDL) – Implementation consulting intensive
56 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
• How many content repositories are you currently supporting?
• What do you think is the cost of maintaining disparate systems—in terms of maintenance, training, consulting, hardware, and so on?
• How much time is spent trying to find content/documents? How much time is spent recreating content/documents?
• How confident are you that you are always looking at the latest information?
• How much paper content do you store/manage? How much do you spend annually to store and manage it?
• How much do you spend annually to maintain integrations between your systems and content management, if they are integrated?
• Are there compliance needs for auditing, managing, or e-Discovery that are not being fulfilled with existing systems?
Leading Questions
57 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • Call to Action • Resources • Q&A
58 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Call to Action • Conduct an inventory with existing customers to see how many content management systems they have in-house
• Assist in the process of understanding the cost of managing and maintaining these disparate ECM systems with the ECM ROI tools
• Position ECM 11g for unstructured content consolidation
• Bring in the resources you need to close the deal (SC, Exec, ESG, and so on)
59 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
ECM Platform Vendors • EMC Documentum
– Strengths – comprehensive solution, established well-known ECM vendor, strong vertical market references especially in Life Sciences, strong integrations for content-creation, strong Information Lifecycle management messaging
– Weaknesses – recent shift towards Case Management vs. ECM positioning; weak WCM, no portal or E2.0 offering, implementation consulting intensive, charges per user + per CPU
• OpenText – Strengths – partnership with SAP, established well-known ECM vendor, strength in
solutions (i.e. legal), – Weaknesses - Numerous acquisitions many products licensed separately and not
completely integrated (RedDot, IXOS, Vignette and Hummingbird), no single repository, overlapping products (3 Imaging, 2 WCM), no rights management
• Key Oracle Strategies vs. ECM Vendors – Complete: Build an ECM strategy with customer – leverage ECM as infrastructure
message. Lower TCO especially with processor licensing. – Integrated: Tie in ECM into the database (combined structured + unstructured),
middleware (BPM, SOA Suite, BI), and applications. Bring in WebCenter Portal/Connect functionality.
60 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
The Platform Vendors IBM / FileNet
• Strengths – Longtime & established Platform and ECM vendor – Strong relationships at the CIO level – “strategic platform vendor” – Large services organization – Strong COLD offerings
• Weaknesses – “Collection” of products (WebSphere, FileNet, DB2 Content Manager, Lotus) with
overlapping functionality – Complex & high cost implementations – No enterprise application story, weak WCM, no IRM capabilities , FileNet relies on
Verity for search – Inability to work well with .NET
• Oracle Differentiators – Complete and unified ECM platform, less complex and easier to implement, less
cost / TCO, hot-pluggable fits into existing infrastructures, open web content management, Oracle fits where users work – from desktop to applications with OOTB integrations
– Strong integrations with Oracle Applications
61 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Open Source Vendors Alfresco
• Strengths – Perception of “free” or reduced cost “enterprise subscription fees”; growing
community and partner channel; • Weaknesses
– Basic content services – weak Web content mgmt, no digital asset mgmt, no transactional / imaging & capture , limited localization/ globalization, no rights mgmt , no native workflow, requires a lot of developer resources to integration with other technologies, no consulting
• Oracle Differentiators – Oracle Enterprise Support vs. open source community & support
(Alfresco ‘enterprise subscription’ is not free) – Lower TCO – factor in support, integration cost, training, dev/implementation – Build an ECM strategy with customer – Tie in ECM into the database (combined structured + unstructured), middleware
(BPM, SOA Suite, BI), and applications – Bring in WebCenter Portal/Connect functionality – Oracle vs. Open Source software whitepaper
62 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
What About Competition from Niche Content Management Vendors? • Imaging – Kofax/170Systems, Perceptive Software, ReadSoft • Document Management – Xerox… • Web Content Management – Autonomy/Interwoven, SDL/Tridion,
Day, Percussion
• In general… – Move above a feature vs. feature battle – Tie in ECM functionality that’s required for their solution – Establish an ECM strategy with them, being mindful of a phased
implementation or approach – Look for connections with other Fusion Middleware or Oracle
Applications – Bring in WebCenter Portal/Connect functionality
63 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Oracle WebCenter Content
“Fastest Growing
ECM Platform
2010” - IDC
• Simple, Smart & Scalable Infrastructure – Low cost of ownership – Effective standardization
• Foundation for Business Solutions – Fits the way users’ work – Pre-integrated with Microsoft and Oracle
applications
• Strategic – Complete, Open, & Integrated – Integral to next generation of Oracle Apps – Industry leader in ECM
64 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Strategic ECM
• Fully-integrated within Fusion Middleware: WebLogic Server, BPM Suite, Identity Mgmt
• Default content repository for Oracle Applications Unlimited & Fusion Applications
• Comprehensive ILM with Secure Files and Sun Storage Archive Management
• Extreme Performance and Scale with Exadata Database Machine
The Right Solution for Oracle Customers
Oracle WebCenter Content
65 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Agenda
• ECM Market Challenges • Oracle WebCenter Content
– Strategy – Capabilities Overview
• Key Sales Plays • ECM Competitive Landscape • Resources • Q&A
66 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
WebCenter Content Resources Key Contacts
Product Management • Outbound Product Management
– Joe Golemba • John Klinke • Stephen Schleifer • Jamie Rancourt • Shahid Rashid
• Inbound Product Management – Vijay Ramanathan
• Kevin De Smidt • Marcus Diaz • Andy Peet
• Customer Info – Jo Shilling • Product Marketing - Brian Dirking • Analyst Relations - Christine Wan
67 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
Q&A Oracle WebCenter Content Alerts: http://blogs.oracle.com/ecmalerts Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter
LinkedIn: http://linkd.in/lVaEOQ
WebCenter Events: Quarterly Customer Webcasts http://oracle.com/technetwork/middleware/content-management/community/customerupdate
68 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential
69 | © 2011 Oracle Corporation | Oracle Proprietary & Confidential