oracle webcenter in action - newlook mediastore case study
TRANSCRIPT
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Oracle WebCenter in Action: Webcast SeriesHOST: Mark Brown, Sr. Director, Oracle WebCenter
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Key Trends Impacting Your World
Personalization
Mobile
Social
Multi-Channel
Consumerization
Self-Service
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Engaging Employees & Partnersis Essential to Driving Business Value
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Oracle WebCenterEngage Your Customers. Empower Your Business.
Engaged people create more value.
WebCenter engages people.
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ORACLEWebCenter
The Center of Engagement
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New Look Streamlines Digital Asset Management with Oracle WebCenter
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John Pullin, Business Intelligence Content Manager, New Look
Hamish Buchanan, Principal Consultant, Extended Content Solutions (ECS)
Welcome!
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Agenda Company Overview
4 Keys to Streamlining Digital Asset Management– Enable Collaboration
– Establish Controls
– Central Repository
– Focus on Usability
Demonstration
Extended Content Solutions Offer
Summary
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New Look
British global fashion retailer with a chain of high street shops 30,000 Employees Worldwide 1100 stores operating across 15 Countries 384 million visits to stores and websites Won several accolades over the years, including most recently Best
Shoes at the Lorraine High Street Fashion Awards 2012
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Reduce time and cost to create new artwork
Reduce costs of distributing material
Allow better tracking of campaign material production
Promote reuse of approved assets and Corporate Branding
Ensure little or no dependency on IT department for day-to-day running
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Business Objectives
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No existing mechanism for sharing artwork with third parties
Users based in multiple locations (worldwide)
No standard desktop environment
Little appetite to develop and test a custom solution
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Business Challenges
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Make use of Oracle WebCenter Content platform Digital Asset Management (DAM) capabilities
Reduce deployment time and risks by using the existing ECS MediaStore solution
Host system internally, but provide secure access to third parties
Enable Business Users to create and manage project areas
Target Solution
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Extended Content Solutions
UK based, operating across Europe and Worldwide
Oracle Gold Partner with over 12 years experience in developing
Content Management Solutions
Consulting and Integration Services
Content Management based Solutions
Training and Support
Strong focus on client satisfaction
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4 Keys to Streamlining Digital Asset Management
Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Enable Collaboration Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Enable Collaboration
Empower Business users to manage their own projects
Removed dependency on email
Easily track status of projects
Reduce dependency on IT
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Enable Collaboration
Business user controlled collaboration areas called “Jobs”
Access for internal users and trusted third parties
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Enable Collaboration
1. Virtually all projects require collaboration across internal and external teams
2. Delegated management reduces dependency on IT
3. Systems must support different user environments
Key Takeaways
Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Establish ControlsEnable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Establish Controls
Third parties should only see Jobs they have access to
Easy to determine Job responsibility
Easy to track project lifecycle
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Establish Controls
Access to Jobs is controlled by Business users
All Jobs have statuses
Jobs can be locked and sent for approval
Workflow can be applied to individual assets
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Establish Controls
1. Business Managers need to monitor all Jobs statuses and Third Party participation
2. It’s vital to always know who is responsible for a Job or action
3. Third party access must be tightly controlled
Key Takeaways
Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Central Repository Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Central Repository
Single source of the truth
Ensure use of approved
assets
Reduce search and encourage reuse
Lock assets for specific campaigns
Audit downloads and usage
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Central Repository Replaces shared folders, DVDs
and ad hoc storage
Support for many different files and asset types
Automatic conversion and renditions
Shared metadata model
Items can be locked using Embargoes
Enforces copyright controls
Allows publishing to other repositories (Oracle ATG Commerce, WebCenter Sites)
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Central Repository
1. Digital Assets are an important resource for all enterprises
2. A central repository is more efficient than multiple silos and ensures that only approved assets are being used
3. Integration allows other applications to make use of the Repository
Key Takeaways
Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Focus on Usability Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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Focus on Usability
Little or no training required
Easy and fast processing of large number of assets
Users can work in the way that suits them
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Focus on Usability
Batch upload and approvals
Simple and intuitive interface
Multiple display options
User personalisation
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Focus on Usability
1. Focusing on usability improves adoption
2. Bulk processing makes it easier and faster to process Assets
3. Personalisation means that users can work in a way that suits them
Key Takeaways
Enable Collaboration
Focus on Usability
Central Repository
Establish Controls
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DEMONSTRATION
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Why Oracle WebCenter?
Drivers for selecting Oracle WebCenter– Automatic conversion and creating renditions
– Strong security
– Content Management Capabilities (version controls, workflow, etc.)
– Powerful Search
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www.extended-content.com/try-mediastore
TRIAL MEDIASTORE FOR FREE*
* All Features enabled
Special Offer from Extended Content Solutions MediaStore is an off-the-
shelf solution for managing Digital Assets based on WebCenter Content
For more information see:www.extended-content.com/mediastore
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Join the Oracle WebCenter CommunityOracle WebCenter blog:http://blogs.oracle.com/webcenter
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