oral memoire : social media and social causes
TRANSCRIPT
Social media and social causes
Marine ChapuisJune 9th, 2009
Summary
• Small introduction• What has changed since we last met?
• Philanthropy 2.0 is getting bigger and bigger• Nutshell Time
• Let’s take a look at the trends• My first little philanthropy 2.0 opportunity : the
Apicil case• Conclusion
The big communication change is here and happening
very fast
What has changed since we last met?
39 463 members in June vs 35 000 in May
The website is coming by the end of this year so we’ll have to look out for this event
New tool : webreportages
Meeting : « when social causes meet social
media »
Philanthropy 2.0 is getting bigger and bigger
NonProfit 2.0
Philanthropy 2.0E-philanthropy
Social media for social good
ePhilanthropy Code of Ethics
ePhilanthropy Foundation
Social Media Nonprofits
The studies
1/ Nonprofit Social Network Survey Report: April 09
• Between Feb 20 and April 15, 980 nonprofits professionals
• Distinction between « House Social Network » and « Commercial Social Network »
• House Social Networks : 30.6% > 76.8% have just one community, while 14.4% report having two communities, and 8.8% three or more community sites
Commercial Social Network :
Facebook wins everytime
The studies
2/ Social media for Social Causes Study : April 09
• People donating are younger than anyone thinks : Forty-seven percent were aged 30-49, 40 percent were under the age of 30, and only 13 percent were 50 or older
• Almost two thirds (62 percent) were female
The studies
The studies
Nutshell Time
Let’s take a look at the trends
Social mapping
Introducing Entertainement
April 09 : film series
100% social media events
Twitter : February 2009 for bringing water to Ethopia
Thanksgiving and Twitter : Epic Change
Mashable
Micro/Mobile philanthropy
Splash Screen Adventure List Translation Task
My first little philanthropy 2.0 opportunity : the Apicil case
Apicil and its 5 philanthropic areas
HealthHandicap
SeniorsEmployment
Mourning
Professional guidance
Research tools
Competence validationGroup sessions at Apicil Solidarité
Apicil funds
Sports and Handicap meetings
?
Captions :
Health
Handicap
Employment
Mourning
Seniors
Apicil’s concrete actions
Apicil and BlogPulsewww.apicil.com
Little reactions from the blogosphere
Little legitimacy on the Web
Remarks :
Commentary peaks correspond with Apicil’s new ad (March/April
09)
Transgenerational
Family valuesSolidarity
Human
Speaking opportunities
Building an identity around its philanthropic actions
- Building a new visual identity through a new logo around its concept: « Protection Sociale Durable »
- Regrouping all the social actions on a dedicated website
- Keeping the 5 area of social actions
- Enriching the website through numerous applications : videos, testimonies, donate tags,comments,..
Thematics angle approach
Transgenerational dialogue
Experience sharing
Daily life of a family around an
handicap
Family Social Networking
Parents’ blog
Federating and bringing Apicil’s employees together
• The employees have to share the company’s values around its philanthropic actions
• Relays of information or message links on the dedicated website ?
• System of voluntary work ?• Internal communications tools such as a philanthropic wiki?• Bringing challenges and events around social actions
thematics• Concentrating our efforts on humanizing Apicil
In the end, it’s all about gaining more « whuffie »…