orange amea apis presentation for telecom apis 2014

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1 Orange AMEA API Program October 2014 Aurélien DUVAL-DELORT – Orange Technocentre AMEA

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Orange AMEA APIs presentation for Telecom APIs 2014 by Aurélien DUVAL-DELORT explains Orange's API approach in AMEA.

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Page 1: Orange AMEA APIs presentation for Telecom APIs 2014

1

Orange AMEA

API Program

October 2014

Aurélien DUVAL-DELORT – Orange Technocentre AMEA

Page 2: Orange AMEA APIs presentation for Telecom APIs 2014

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20countries 5 of which EM

8Orange Foundations

2Technocentre for AMEA customers

*including EM for their %

Orange in Africa, the Middle East and Asia38% of Orange Group customers*

Page 3: Orange AMEA APIs presentation for Telecom APIs 2014

33

clients*

106m

revenus**

+8,7%21 500

employees*

€1Bn CAPEX**

+9%customer base*

Orange AMEA key figures

* : 2014 H1

**: 2013 full year

(including 100% EM)

€5,4Bn

revenue growth*

Page 4: Orange AMEA APIs presentation for Telecom APIs 2014

4 interne Orange4

reservoir of growthreservoir of growthreservoir of growthreservoir of growth

unique subscribers will grow

43% by 2017 (GSMA)

1-

crisis resiliencecrisis resiliencecrisis resiliencecrisis resilience

balanced portfolio of subsidiaries

3 -

higher profitability higher profitability higher profitability higher profitability

than the rest of the Group

2 -

AMEA is a strong asset for Orange Group

Page 5: Orange AMEA APIs presentation for Telecom APIs 2014

5 interne Orange5

Orange AMEA assets provide strategic answers

to the specific business context of the region

Mass market channel capabilities:

SMS, USSD, Vocal

Monetization of digital and

physical goods with Carrier Billing

and Orange Money

Global reach over 16 countries

with a single SDP platform

integration

Low smartphone and

computer penetration

Low bank and credit

card penetration

Lengthy and complex

process to work with

each local operator

Page 6: Orange AMEA APIs presentation for Telecom APIs 2014

6 interne Orange6

From local startups to US-based government

programs, Orange AMEA APIs target everyone

Corporate

Improve digital distribution

Launch pan-African

services

Improve payment methods

Startups

Quick development on Telco

network (sms, ussd)

Monetize service or product

Digital distribution

IT companies

Develop services for their

B2B customers: mobile

banking, travel booking, e-

commerce, …

Promote digital tools to

boost development

International

Agencies & NGOs

Page 7: Orange AMEA APIs presentation for Telecom APIs 2014

interne Orange7

Feedback: Africa API Challenges, May-August 2014

� USSD, SMS and Billing APIs were

made available via Orange

Partner with a manual process

� Online communication and

recruiting: Facebook, Linkedin,

Twitter

� 39 companies participated out of

87 candidates • Senegal: 10 /27

• Ivory Coast: 10 /12

• Mali: 4 /4

• Cameroun: 15/44

120120120120++++new contacts enrolled in Orange Partner program

Page 8: Orange AMEA APIs presentation for Telecom APIs 2014

interne Orange8

Page 9: Orange AMEA APIs presentation for Telecom APIs 2014

9Orange Group restricted - ConfidentialN Bry API toolbox

New local business partners bringing local innovation

mLouma is a startup based in Senegal, who can now

provide SMS and USSD access to an existing web

platform, giving real-time agriculture market data to

producers and buyers

Mediasoft is an IT company who built many USSD

services like Surveys, Football Quiz, Health data collect

and who operates SMS mobile banking services

NG System developed in days a series of USSD

services for Orange Mali customers, such as Pharmacy

locator, Lottery, Women Health info, etc

Echelon Fast Travel is a mobile ticketing service in

Cameroon, which used all our APIs to allow easy

payment and large availability across SMS and USSD

West Africa API Challenge videoWest Africa API Challenge videoWest Africa API Challenge videoWest Africa API Challenge video

GPS 2014: http://www.dailymotion.com/video/x2154r7_api-challenge_tech

Page 10: Orange AMEA APIs presentation for Telecom APIs 2014

10Orange Group restricted - ConfidentialN Bry API toolbox

interne Orange10

Overview of AMEA APIs priorities for 2015

Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to

a selection of partnersa selection of partnersa selection of partnersa selection of partners

Orange Money APIOrange Money APIOrange Money APIOrange Money API

Evolution of Bulk SMS into a selfEvolution of Bulk SMS into a selfEvolution of Bulk SMS into a selfEvolution of Bulk SMS into a self----service, multiservice, multiservice, multiservice, multi----country product country product country product country product

allowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countries

SMS A2P SMS A2P SMS A2P SMS A2P API

Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly

connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts

Carrier Billing APICarrier Billing APICarrier Billing APICarrier Billing API

MultiMultiMultiMulti----country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated

short code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIs

USSD Shop APIUSSD Shop APIUSSD Shop APIUSSD Shop API

Page 11: Orange AMEA APIs presentation for Telecom APIs 2014

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2

3

interne Orange11

Key challenges in launching AMEA API program

Change management

Evangelization & Business Development

Pan-AMEA product development

Page 12: Orange AMEA APIs presentation for Telecom APIs 2014

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Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and

local innovationlocal innovationlocal innovationlocal innovation

18181818 subsidiaries committed locally

to address innovation and the successive stages of business creation

incubators incubators incubators incubators

running in Senegal,

Mauritius, Niger

5 more to come

Orange African Orange African Orange African Orange African

Social Venture PrizeSocial Venture PrizeSocial Venture PrizeSocial Venture Prize

1500 start-ups from

18 countries applied

in the past 3 years

Data for Data for Data for Data for

DevelopmentDevelopmentDevelopmentDevelopment

Big Data in Côte

d’Ivoire & Senegal

hackathonshackathonshackathonshackathons

in Tunisia, Morocco,

Botswana, Uganda,

Mauritius

+80 applications

developed or under

development

4 API challenges4 API challenges4 API challenges4 API challengesin Côte d’Ivoire, Mali &

Senegal, Cameroon

API: Orange Airtime

credit, SMS & USSD

Page 13: Orange AMEA APIs presentation for Telecom APIs 2014

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Thank you. Merci. ��را