Orange County Orange County

Arts & Cultural AffairsArts & Cultural AffairsCultural Tourism FundingCultural Tourism Funding

Presentation to the Presentation to the Board of County CommissionersBoard of County Commissioners

October 8, 2013October 8, 2013

Arts & Cultural Affairs Arts & Cultural Affairs Advisory CouncilAdvisory Council

Advisory Council Member Nominator

Becky Roper, Chair District 1 – Comm. Boyd

Beverly Winesburgh District 2 – Comm. Brummer

Cristina Calvet-Harrold District 3 – Comm. Martinez

Evelyn Martinez District 4 – Comm. Thompson

Hal Kantor District 5 – Comm. Edwards

Sherry Paramore District 6 – Comm. Moore Russell

Jennifer Quigley City of Orlando

Palmira Ubinas Mayor Jacobs

Commissioner Ted Edwards Orange County Commissioner

Sara Segal Tourist Development Council

Paula Shives United Arts

Richard Schell University of Central Florida

Tiffany Sanders, Vice-Chair At Large - MMRB

Overview of EvaluationOverview of Evaluation

• Identity (25 pts.)Identity (25 pts.)• Quality (25 pts.)Quality (25 pts.)• Tourism (30 pts.)Tourism (30 pts.)• Implementation (20 pts.)Implementation (20 pts.)

SummarySummary• 30 organizations attended workshops30 organizations attended workshops

• 25 organizations requested $2,036,28425 organizations requested $2,036,284

• Total project budgets are $14.5 MillionTotal project budgets are $14.5 Million

• 168,000 out-of-town guests anticipated168,000 out-of-town guests anticipated

• TDT Funding available $1,870,171TDT Funding available $1,870,171

• Recommending 24 organizationsRecommending 24 organizations

• 6 Exhibitions, 7 Festivals, 11 Performances/ 6 Exhibitions, 7 Festivals, 11 Performances/

SeasonsSeasons

• Five new recipients:Five new recipients:– Art & History Museums - Maitland, Bengali Society, Art & History Museums - Maitland, Bengali Society,

Holocaust Memorial, Orlando Community Arts, Holocaust Memorial, Orlando Community Arts, Winter Garden Heritage Winter Garden Heritage

Unanimous RecommendationUnanimous RecommendationOrganization Orange County Funding ApprovalsOrlando Philharmonic $150,000 Orlando Museum of Art $150,000 Enzian $150,000 Orlando Science Center $150,000 Orlando Shakespeare Theater $150,000Orlando Repertory Theatre $150,000 Association to Preserve the Eatonville Community $101,825Orlando Ballet $101,825

Subtotal $1,103,650

Bach Festival Society $75,000 Orlando Fringe $75,000 Garden Theatre $75,000 Friends of The Mennello Museum of American Art $75,000 Central Florida Ballet $75,000 Mad Cow Theatre Company $50,913

Subtotal $425,913

Unanimous RecommendationUnanimous RecommendationOrganization Orange County Funding RequestsCrealdé School of Art $40,000Holocaust Memorial Resource and Education Center of Florida $14,334 Downtown Arts District $40,000 The Winter Park Playhouse $40,000Winter Garden Heritage Foundation $32,000Orlando Community Arts, Inc. $40,000Art & History Museums – Maitland $40,000 Global Peace Film Festival $40,000Albin Polasek Museum & Sculpture Gardens. $27,120Bengali Society of Florida, Inc $27,154

Subtotal $340,608

Total Requested Funding: $1,870,171

Measuring TourismMeasuring Tourism

• SurveysSurveys– Hard copyHard copy– On-lineOn-line

• Ticketing system zip codesTicketing system zip codes• Web traffic & Social MediaWeb traffic & Social Media• Partnerships with research firmsPartnerships with research firms• Americans for the Arts Economic CalculatorAmericans for the Arts Economic Calculator

ProjectionsProjections

• Attendance: 641,748 (26% from out of town)Attendance: 641,748 (26% from out of town)• Increased awareness of Orlando as a Increased awareness of Orlando as a

cultural destination (national press)cultural destination (national press)• Spending: $28,508,726Spending: $28,508,726• Return on Investment: $14:$1Return on Investment: $14:$1

Request Action:Request Action:

Approval of the Arts and Cultural Approval of the Arts and Cultural Affairs Advisory Council’s funding Affairs Advisory Council’s funding recommendations for the Cultural recommendations for the Cultural Tourism program for FY 2014. Tourism program for FY 2014.

Totals Over Three YearsTotals Over Three Years• 69 Photographers69 Photographers• 126 Photographs126 Photographs• Viewing Locations:Viewing Locations:– Albin Polasek Museum & Sculpture GardensAlbin Polasek Museum & Sculpture Gardens– Library at Alafaya, Herndon, Hiawassee, N. Orange, Library at Alafaya, Herndon, Hiawassee, N. Orange,

Downtown, South Trail, West Oaks, Windermere, Winter Downtown, South Trail, West Oaks, Windermere, Winter Garden, Southcreek, Southeast, and Washington ParkGarden, Southcreek, Southeast, and Washington Park

– Lowndes Shakespeare CenterLowndes Shakespeare Center– Orange County Administration CenterOrange County Administration Center– Orlando City HallOrlando City Hall– State Attorney’s Office, 9State Attorney’s Office, 9thth Circuit Circuit– Winter Garden City HallWinter Garden City Hall

37 Pieces Not Owned by OC37 Pieces Not Owned by OC• In-Kind Services and Artwork Donated: In-Kind Services and Artwork Donated: – Over $60,000Over $60,000

• Amount to purchase:Amount to purchase:– $9,664$9,664