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Orange County Council
2020 Popcorn Training
To receive your 7% bonus
credit please change your
display name to:
First & Last Name
UnitRight click on your video
and select “rename”
Download Leader Guide at
ocbsa.org/popcorn
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WHY DO WE SELL POPCORN?
• 73% Return to Scouting
• Fund our unit’s Scouting program
• Scout character development
• Improve our camps and council resources
OVER $4 BILLION Returned to SCOUTING SINCE 1980!
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2019 Popcorn Sales
3
$1,639,442
Increase of $46,526
Growth over 2018 – 3%
Congrats!
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2020 Popcorn Sale
4
There is a lot of uncertainty surrounding
COVID-19 and our Popcorn Sale.
The Orange County Council & Trail’s End have
partnered together to provide some new and
safe ways to sell.
This training will help you learn how to be
successful as a Unit Kernel.
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2020 Trail’s End Programs
5
How do we keep your
Scouts safe?
Can they sell safely?
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ONLINE DIRECT
• Safe way for Scouts to sell
• Scouts earn ‘More Points’ towards TE Rewards
• Traditional products and prices
• $10 opening price point
• Shipping: $7.99 1st item / $.99 per additional item
• No handling of products/cash for Scout or unit
• New TE App Online Direct features:
• Take Online Direct orders in the TE App
• Text order to customer to complete purchase on their
phone
Text MYPLAN to 62771 to download:
How to Sell $1,000 Social Distancing
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Online Direct
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TRAIL’S END APP
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Start Selling Early
Trail’s End Online Direct unit promotion:
• Earn 5% of Online Direct sales in an Amazon.com gift card – Jul 1-Aug 15.
• Unit must be registered by August 15, 2020 to qualify.
• Look for other Promotions throughout the months of July and August!
Scout Online Direct Entrepreneur Challenge
• The 1st 200 Scouts sell $2,500 or more through Online Direct from July 1 – August 15
will receive a $200 Amazon.com Gift Card. www.trails-end.com/online-direct
Scouts can do ‘Take Order / Pre-Sales’ in July & August
• Sell in the App – take credit cards and earn ‘More Points’ towards your TE Rewards.
• Product to Units in September for pre-sales delivery.
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2020 Trail’s End Programs
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Can my Scouts still sell
using the Traditional
Methods?
(Storefront / Door to Door)
Yes!
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Trail’s End App
Improvements Based Upon Leader Feedback
Faster…easier…simpler…time saver• Rebuilt in Google Flutter.
• Faster Scout registration; Takes less than 1 minute.
• Checkout … 9 clicks to 4 by streamlining and eliminating extra steps.
• New Online Direct in TE App.
• Sell face-to-face, swipe a card, ship online products directly to consumer.
• Consolidated Scout and storefront views, reporting and actions.
• Fewer clicks to find information and take action.
• Simpler inventory views by storefront and by Scout.
• Re-associate storefront orders between shifts for easier managing sale.
New enhancements are LIVE!
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Accepting Credit/Debit
CREDIT SALES ARE BEST FOR SCOUTSTELL YOUR CUSTOMERS, “WE PREFER CREDIT/DEBIT”
It’s safer!Trail’s End pays for all credit card fees!
• Bigger Rewards – Earn ‘More Points’ for credit card sales in the Trail’s End App
• Safer – Scouts don’t have to handle cash
• Higher Sales – Customers spent 27% more with credit vs. cash in 2019
• Hardware – Scouts can accept credit/debit with Square readers or manual entry
• Earn – More commission available to units by using credit cards
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Trail’s End App 2019
2020
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TRAIL’S END APP
Key Benefits
• Free Credit Card Processing - Paid by Trail's End
• Real-time tracking and reporting of sales, inventory and
storefront registrations
• Families can turn in cash payments via credit card
• System-calculated Scout sales for easy Trail's End Rewards
ordering
• Take Online Direct orders in the app as way to fundraise while
social distancing
Proven Results
• Used by over 14,500 units & 160,000 Scouts
• Over 10% growth for units that recorded more than 75% of sales
in the app in 2019
• Credit Card transactions averaged 27% higher than cash
Text APP to 62771 to download.
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Trail’s End Storefronts
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Trail’s End Storefront Claiming
Schedule
OPEN!
Go to the Leader Portal to Claim your Stores
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Trail’s End Storefronts
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REGISTER YOUR UNIT!
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TRAIL’S END WEBINARS
Text WEBINAR to 62771 to Register!
Every Question Asked…Every Question Answered!
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TRAIL’S END FACEBOOK
Text FACEBOOK to 62771 to join!
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TRAIL’S END REWARDS
New in 2020• Points based Rewards system encouraging Scouts to
sell more with Online Direct and with credit cards
• With changes to the way they sell, Scouts can earn
more Rewards faster!
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BONUS PRIZE INCENTIVES
DUCKS CLUB• Scouts that sell $1,500 or more qualify for the Ducks’
Popcorn Club, sponsored by the Anaheim Ducks
• 2 FREE tickets to a Ducks game, date TBA
• Limited Edition Ducks’ Popcorn Club t-shirt with all
members listed on the back
WEEKLY ONLINE SALES DRAWINGS• There will be prize drawings throughout the sale
for online sales, app sales, & special contests.
• Follow along at facebook.com/OCBoyScouts
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TRAIL’S END READERS PROMOTION
Square Readers for Scouts – redeemed in the Trail’s End App beginning July 1:
• Scouts who sold $1,000 - $3,499 in 2019 will receive a Square reader (headphone or lightning)
• Scouts who sold $3,500+ in 2019 will receive a contactless Bluetooth reader
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Traditional Products
Unbelievable Butter – Microwavable 3 Pack
Quantities Are Limited
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ONLINE EXCLUSIVES
• (2) Dark Chocolate Salted caramels• (1) Chocolatey Caramel Crunch
Chocolatey Caramel Crunch
Unbelievable Butter (12pk)
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KEY DATES
Online Direct Sales Begin 7/1/20
First Order Due 8/19/20
First Order Distribution 9/12/20
Second Order Due 9/13/20
Popcorn Swap Day 9/22/20
Second Order Distribution 9/25/20
Third Order Due 9/27/20
Popcorn Swap Day 10/6/20
Third Order Distribution 10/9/20
Return & Account Close Out 10/23/20
Final Order Due 10/26/20
First Payment Due 11/12/20
Final Distribution 11/14/20
Final Payment Due to Council 12/10/20
PAGE 2
IN
LEADER GUIDE
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Your Unit Can Earn up to 35%
ONLINE DIRECT SALES PROMOTION:
UNITS GET A 5% BONUS FROM JULY 1 – AUGUST 15
IN THE FORM OF AN AMAZON GIFT CARD
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WHAT NOW?
1. JOIN Facebook Groups
2. REGISTER for a Webinar
3. SHARE this information with your families
4. ACTION PLAN
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ACTION PLAN
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KEY CONTACTS
Andrew Royster – OC Popcorn Staff [email protected](714) 546-8558 x105
Becci Ault (Storefront Questions)[email protected]
Jared Shepherd [email protected]
TE Customer [email protected]
Page 1 in the Leader Guide
- District Kernels Contact Info- District Executives Contact Info
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Thank You!
ocbsa.org/popcorn