BICBY APP

(Bet I Can Beat You)

October 2013

ORANGERRIES

EXECUTIVE SUMMARY

OR

What is BICBY?

ELEVATOR PITCH

Harnesses the Competitive streak

BICBY allows friends to set up a bet or wager.

Achieve a goal to decide the winner

And the loser performs a forfeit.

OUR CUSTOMERS

• Our target demographic will be men 18-34 young professionals.

• Research has found that 72% of mobile betting customers are ABC1

• The future of betting via mobile is now very much a middle class past-time

OUR CUSTOMERS There is already an established customer base within the UK for online gambling :

• Betting accounts for 72% of 3.7 million UK online gamblers

• 2.7% of the British adult population regularly bets online

• 1.3 million people bet online at least once a month

COMPETITIVE ENVIRONMENT

There are apps currently out there trying to disrupt the market:

• Most notable - Favourit https://www.favourit.com/

• Still predominantly in the sports betting market and focus on ‘real’ sports betting.

• Recently received $3.6million funding

COMPETITIVE ENVIRONMENT

You Bet Me - Our closest direct competitor“A social betting app that allows you to bet and challenge friends on anything and everything in a matter of seconds!”

• Launched their iOS app on 22nd Oct.

• You Bet Me has raised $1.2million in angel funding

• Currently US only so we can be the app to fill the European gap

13.4 billion downloads:

Canalys (April 2012): 2013:

$25 billion in 2013

ABI Research (March 2013)

$63.5 billion in 2017

Portio Research (March 2013)

MARKET OPPORTUNITY:

REVENUE MODEL

In App Advertising

BICBY's free version will include advertisements

Premium subscription

BICBY's paid version will allow usage without advertisements.

In-App Purchasing

We will offer “Global Challenges” where users will be able to play against someone in a different part of the globe.

REVENUE MODEL (CUSTOMERS BASE)

With this forecast 90% of users will receive advertisements, providing even more revenue. Linking up with a mobile publisher we would be able to sell the inventory around the £0.50 CPM. As a result, per every 83k users who see an advertisement 50 times per month, we would get £25k revenue per year.

eMarketer forecasts the following amounts of smartphone users:

As per ComScore: 33.3% of smartphone users played games with their

smartphone in 2011.

30.9 Million2013

34.6 Million2014

37.8 Million2015

If 10% of users played Global Challenges

just once a year at a rate of £5.00: If 10% of users paid to use the add free app at a rate of £1.50:

Year Total users Ads Free Ads Free Revenue

2013 10,289,700 1,028,970 £ 1,543,455.00

2014 11,521,800 1,152,180 £ 1,728,270.00

2015 12,587,400 1,258,740 £ 1,888,110.00

Year Total users Challenges Challenges Revenue

2013 10,289,700 1,028,970 £ 5,144,850.00

2014 11,521,800 1,152,180 £ 5,760,900.00

2015 12,587,400 1,258,740 £ 6,293,700.00

REVENUE MODEL: (FORECAST)

In-App Purchasing Premium subscription

OUR MARKETING AND SALES STRATEGY BICBY will be marketing through a number of different channels utilizing direct response, print, online PR , social media and affiliate

& sponsorship deals.

Targeted PPC ads, incentivized Tweets and ‘in-App’ advertising.

Offline: PR and print ad’s and sponsored sporting events and articles.

Offline: Product reviews and show sponsorships

WHY IS THIS A GOOD INVESTMENT?

Market Growth• By 2015, there will be an estimated 37

million smart phones in circulation in the UK alone, 33% of which will play games.

Bet I Can Beat You is a new mobile application, targeted to an existing audience group, built on previous success and delivered to a rapidly developing market.

First Mover Advantage• With the recent launch of youbetme in the US

we know the time is now to launch the UK equivalent.

WHY IS THIS A GOOD INVESTMENT?

Existing Audience• The current gaming audience is aged 18-34,

male and accounted for $8 billion turnover...

Multiple Revenue Streams• Reduced financial risk.

Bet I Can Beat You is a new mobile application, targeted to an existing audience group, built on previous success and delivered to a rapidly developing market.

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